“Beyond the Beats. Behind the Brand. Above the Pages.”

CRUSH MAGAZINE – ABOVE THE PAGES

“Beyond the Beats. Behind the Brand. Above the Pages.”

🎯 Emphasizes culture, business, and deeper storytelling.

By George Turner | Founding Editor, Orange Crush Festival™

🗣️ INTRODUCTION

Welcome to the new standard in cultural journalism. ‘Beyond the Beats. Behind the Brand. Above the Pages.’ isn’t just a tagline — it’s a mandate. At Crush Magazine, we look beyond the party to uncover the purpose. We speak on legacy, ownership, and the deeper economics behind the Orange Crush Movement.

📍 BUSINESS + BRAND POWER

Orange Crush isn’t just a festival — it’s a federally trademarked ecosystem. Through aggressive trademark protection, veteran ownership, and nonprofit infrastructure, we’ve turned beach culture into an enterprise rooted in community, creativity, and control.

💡 STORYTELLING AS STRATEGY

While others chase clicks, we document culture with strategy. Our editorial choices are intentional. Every op-ed, feature, and breakdown serves one mission: elevate the movement and amplify the truth.

🧠 WHAT TO EXPECT FROM THIS SERIES

- Business breakdowns and case studies
- Legal moves that shape the culture
- Profiles on student entrepreneurs and cultural strategists
- Weekly recaps on Crush Coin, University, and Festival milestones
- Trademark enforcement stories in real-time

🎓 MORE THAN A BRAND — A BLUEPRINT

We’re student-led. Veteran-owned. Black-powered. Every edition is meant to be archived, cited, and remembered. Above the Pages is where our wins are recorded and our wisdom shared.

📣 CLOSING STATEMENT

You’ve seen the hashtags. Now hear the strategy. You’ve danced at the beach — now walk with us into the boardroom.

Crush Magazine is the document of record. Above the Pages is our front page.

🔗 CALL TO ACTION

- Follow @OrangeCrush.Festival
- Subscribe to Crush Magazine
- Apply to join our Student Editorial Team
- Donate to Orange Crush University
- Buy and hold Crush Coin

This isn’t just media — it’s momentum.

© 2025 Orange Crush Festival, Orange Crush University, and Crush Magazine. All Rights Reserved. “Orange Crush Festival,” “Crush Coin,” and associated logos are federally registered trademarks. Protected under U.S. Trademark Registration. Use without permission is strictly prohibited.

USPTO Trademark Registration No. 6683682