🍑 TWERK IT. ARCH IT. FREAK SUMN. THE CRUSH PARTY ANTHEM BUILT FOR THE BADDIES
CRUSH MAGAZINE | NIGHTLIFE, MUSIC & DANCE CULTURE
Some songs tell a story. Others set the entire party in motion.
“Freak Sumn” by Plug Not A Rapper / Party Plug Mikey is aiming for the second category.
The record is a bold invitation to dancers, nightlife personalities, models, and the grown-and-sexy crowd that thrives on bass-heavy party music.
THE HOOK IS THE MOMENT
“Twerk it. Arch it. Freak Sumn.”
Simple enough to remember after one listen. Repetitive enough to become a crowd chant. Bold enough to make a statement.
That’s the formula behind “Freak Sumn.”
Instead of burying the record under complicated storytelling, Party Plug Mikey keeps the focus on movement, attitude, and immediate audience participation.
THE WOMEN ARE PART OF THE CULTURE
From CRUSH merchandise to dance crews and nightlife visuals, women’s fashion, confidence, personality, and dancing are central to the world surrounding “Freak Sumn.”
The concept celebrates grown women owning the dance floor and bringing their own style to the party.
It’s a natural extension of the atmosphere Party Plug Mikey has cultivated through his CRUSH entertainment ventures.
FROM THE CLUB TO THE CAMERA
The “Freak Sumn” video campaign is an opportunity to translate the song’s energy into memorable images, expressive choreography, colorful CRUSH fashion, and charismatic performance.
And the challenge is simple:
Can you make your own FREAK SUMN dance moment?
Watch the video, pick your favorite part of the record, and create your own dance clip.
🎬 Watch: https://youtu.be/EnCo7Tbc0VU
Tag @party.plug.mikey and @orangecrushtour with your dance content.
#FreakSumnChallenge #FreakSumn #TwerkMusic #PartyPlugMikey #PlugNotARapper #CRUSH #DanceChallenge #AtlantaNightlife
