ATTENTION SPONSORS: CRUSH DOESN’T NEED ANOTHER LOGO — WE NEED PARTNERS WHO WANT TO OWN A CATEGORY The Fall 2026 Homecoming Road and Spring 2027 Destination Calendar Create Something Bigger Than a Sin

ATTENTION SPONSORS: CRUSH DOESN’T NEED ANOTHER LOGO — WE NEED PARTNERS WHO WANT TO OWN A CATEGORY

The Fall 2026 Homecoming Road and Spring 2027 Destination Calendar Create Something Bigger Than a Single Event Sponsorship

CRUSH MAGAZINE™ | CRUSH UNIVERSITY™ | PARTNERSHIP CALL

There is an old version of event sponsorship.

Send a check.

Email a logo.

Put the logo on a flyer.

Maybe hang a banner.

Give away some products.

Take a photograph.

Everybody goes home.

THAT IS NOT ENOUGH.

CRUSH is building across multiple cities, multiple seasons and multiple consumer experiences.

That means the partnership opportunity should evolve too.

We aren’t simply looking for companies willing to sponsor a party.

WE’RE LOOKING FOR COMPANIES THAT WANT TO SOLVE SOMETHING.

Transportation.

Travel.

Technology.

Hospitality.

Financial access.

Fashion.

Beauty.

Automotive.

Food.

Hydration.

Careers.

Entrepreneurship.

Media.

Creator resources.

Community impact.

Pick a lane.

THEN OWN IT.

THE CRUSH ROAD CREATES REPEAT EXPOSURE

Fall 2026 begins with college Homecoming culture.

OCTOBER 2

ATLANTA

OCTOBER 3

ATHENS

OCTOBER 9

ATLANTA / AUC

OCTOBER 10

ALBANY

OCTOBER 16–17

SAVANNAH

NOVEMBER 6–7

STATESBORO

Then the consumer journey expands.

SPRING 2027.

MARCH 13–16

MIAMI

APRIL 16–19

SAVANNAH / TYBEE

MAY 21–25

ATLANTA

JUNE 19–21

JACKSONVILLE

That’s not one transaction.

That’s a calendar.

And calendars create something individual events cannot:

CONTINUITY.

ATTENTION TELECOMMUNICATIONS & TECHNOLOGY COMPANIES:

OWN CONNECTIVITY.

The CRUSH customer lives through a phone.

Tickets.

Maps.

Pictures.

Video.

Social media.

Payments.

Transportation.

Hotel reservations.

Music.

Communication.

Content.

Connectivity isn’t an artificial sponsorship category.

It’s already embedded in the experience.

Imagine:

Charging stations.

Creator connectivity.

Content studios.

Device experiences.

Digital guides.

Creator workshops.

Technology education.

Student opportunities.

Now the sponsor isn’t interrupting culture.

IT’S POWERING IT.

ATTENTION AUTOMOTIVE COMPANIES:

OWN THE ROAD.

Look at the geography.

Atlanta.

Athens.

Albany.

Savannah.

Statesboro.

Miami.

Tybee.

Jacksonville.

People are moving.

Cars are naturally part of the CRUSH story.

Dealer groups.

Manufacturers.

Rental companies.

Tire brands.

Legal aftermarket companies.

Car-care brands.

Roadside services.

Automotive technology.

There are opportunities around:

Creator vehicles.

Road-trip content.

Car and bike showcases.

Vehicle displays.

Test-drive experiences where appropriate.

Transportation.

Travel storytelling.

THE TOUR ITSELF IS AUTOMOTIVE CONTENT.

ATTENTION HOTELS:

OWN THE STAY.

The event may last hours.

The trip lasts days.

That means hospitality potentially touches the customer longer than almost any other category.

Fall Homecoming.

Spring destinations.

Different cities.

Different travelers.

A hotel partnership could become more than discounted rooms.

Welcome experiences.

Creator stays.

Travel content.

Weekend guides.

Transportation coordination.

Trackable bookings.

VIP hospitality.

DON’T JUST HOUSE THE CUSTOMER.

BECOME PART OF THE TRIP.

ATTENTION FINANCIAL INSTITUTIONS:

OWN THE MONEY CONVERSATION.

The CRUSH audience contains:

Students.

Young professionals.

Entrepreneurs.

Veterans.

Creators.

Business owners.

Future homeowners.

Future investors.

People building credit.

People opening businesses.

People making their first meaningful income.

That creates a legitimate opportunity for useful financial education.

Credit.

Banking.

Business accounts.

Homeownership.

Investing basics.

Entrepreneurship.

Fraud prevention.

Financial technology.

But don’t arrive with a lecture.

Bring access.

Bring resources.

Bring opportunities.

ATTENTION EMPLOYERS:

OWN CAREER ACCESS.

Want college students to remember your company?

Hire some.

Internships.

Entry-level jobs.

Sales opportunities.

Technology careers.

Media opportunities.

Hospitality careers.

Management training.

Creator contracts.

Veteran recruiting.

Homecoming already puts talent in one place.

Use it.

A job offer can create more brand loyalty than 10,000 promotional pens.

ATTENTION FASHION BRANDS:

OWN THE LOOK.

Homecoming is fashion.

Spring Break is fashion.

Beach weekends are fashion.

Atlanta is fashion.

The audience is already planning what to wear.

Collaborations.

Creator styling.

Limited drops.

Editorial shoots.

Pop-ups.

Product placement.

Student designers.

Fashion coverage.

DON’T INTERRUPT THE OUTFIT.

BECOME PART OF IT.

ATTENTION BEAUTY BRANDS:

OWN THE PREPARATION.

The weekend starts before arrival.

Hair.

Skin.

Nails.

Makeup.

Fragrance.

Grooming.

Beauty products.

Barbers.

Salons.

Content.

Creators.

The preparation phase can begin weeks before the event.

That’s an enormous marketing window.

ATTENTION FOOD BRANDS:

OWN THE TASTE.

Food is part of every stop.

Tailgate.

Hotel.

Restaurant.

Brunch.

Late night.

Beach.

Road trip.

Food brands can integrate naturally when the product fits the environment.

Sampling.

Creator content.

Vendor support.

Brunch.

Food experiences.

Local restaurant collaborations.

ATTENTION NON-ALCOHOLIC BEVERAGE & HYDRATION BRANDS:

OWN HYDRATION.

This might be one of the simplest useful activations possible.

Long days.

Football.

Travel.

Heat.

Beaches.

Nightlife.

Give people something they actually need.

A sponsor customers appreciate is stronger than one customers merely notice.

ATTENTION AIRLINES:

OWN THE FLIGHT.

Especially Spring 2027.

Miami.

Savannah.

Atlanta.

Jacksonville.

Travel content begins before arrival.

Flight planning.

Creator trips.

Destination guides.

Loyalty.

Travel experiences.

The airline can enter the relationship at the exact moment the customer decides to go.

ATTENTION TRANSPORTATION COMPANIES:

OWN THE RIDE.

Airport.

Hotel.

Campus.

Stadium.

Venue.

Beach.

Restaurant.

Brunch.

Back home.

The customer has to move.

Solve that.

Shuttles.

Charters.

Black-car services.

Motor coaches.

Vans.

Transportation technology.

A great transportation partner can improve convenience, safety and customer satisfaction simultaneously.

ATTENTION CREATOR PLATFORMS:

OWN CONTENT CREATION.

Everybody will be filming.

Give them tools.

Creator stations.

Editing resources.

Workshops.

Creator lounges.

Equipment experiences.

Cloud storage.

AI tools.

Content competitions.

Photography resources.

Student creator programs.

Now the sponsorship generates media itself.

ATTENTION CAMERA & DEVICE COMPANIES:

LET THE TOUR BECOME THE DEMO.

Sports.

Nightlife.

Beach.

Cars.

Fashion.

Food.

Music.

Portraits.

Travel.

The CRUSH calendar contains almost every environment a camera company could want to demonstrate.

Put technology in creators’ hands.

Let the results sell it.

ATTENTION MUSIC PLATFORMS:

OWN THE SOUNDTRACK.

Playlists.

Emerging artists.

Campus discovery.

DJ content.

Artist interviews.

Live sessions.

Regional music.

Homecoming anthems.

Spring records.

CRUSH already exists where music is being consumed.

Build around that behavior.

ATTENTION MEDIA COMPANIES:

OWN THE STORY.

There is an entire editorial universe here.

College culture.

HBCUs.

Sports.

Music.

Fashion.

Travel.

Entrepreneurship.

Black business.

Nightlife.

Automotive.

Tourism.

Student leadership.

Alumni.

Culture.

Partnership doesn’t have to mean copying CRUSH content.

Co-distribution.

Syndication where appropriately licensed.

Interviews.

Video.

Documentaries.

Special editions.

There are larger opportunities.

ATTENTION INSURANCE COMPANIES:

OWN PREPARATION.

Events.

Vehicles.

Travel.

Businesses.

Homes.

Entrepreneurs.

Young families.

Insurance touches the lives surrounding the CRUSH audience.

Useful education can fit.

Business insurance.

Renters.

Auto.

Travel.

Life.

But again:

Provide value.

Don’t turn the experience into a sales seminar.

ATTENTION REAL-ESTATE COMPANIES:

OWN THE OWNERSHIP CONVERSATION.

Students become renters.

Renters become buyers.

Entrepreneurs need commercial space.

Event companies need venues.

Investors need property.

Real estate intersects with almost everything CRUSH is building.

Education.

Content.

Property showcases.

Homeownership resources.

Commercial opportunities.

Real-estate entrepreneurship.

That’s a long-term category.

ATTENTION TOURISM ORGANIZATIONS:

OWN THE CITY EXPERIENCE.

Don’t only market the destination.

Help customers navigate it.

Atlanta.

Athens.

Albany.

Savannah.

Statesboro.

Miami.

Tybee.

Jacksonville.

Each city has a story.

CRUSH Magazine™ can help tell it.

ATTENTION UNIVERSITIES:

You are not simply sponsorship inventory.

You are institutions.

Any relationship should respect that.

Student entrepreneurship.

Career development.

Media.

Athletics.

Alumni.

Student leadership.

Education.

Creator development.

Those are legitimate areas where collaboration may make sense.

CRUSH UNIVERSITY™ should never manufacture institutional endorsement.

Real partnerships should be real.

ATTENTION ALUMNI ASSOCIATIONS:

OWN THE BRIDGE BETWEEN GENERATIONS.

Students need networks.

Alumni have them.

CRUSH can help create visibility around that exchange.

Mentorship.

Business directories.

Career access.

Founder discovery.

Professional networking.

Homecoming already brings everybody together.

Let’s make the connection useful.

ATTENTION SMALL BUSINESSES:

YOU DO NOT NEED A FORTUNE TO PARTICIPATE.

This isn’t only for multinational corporations.

Local restaurant.

Barber.

Salon.

Boutique.

Photographer.

Transportation company.

Realtor.

Attorney.

Accountant.

Hotel.

Food business.

Gym.

Auto shop.

Creator.

Small sponsorship packages should exist where the economics make sense.

Local businesses deserve access to local customers.

BUT WE ARE NOT SELLING THE SAME PACKAGE TO EVERYBODY.

That model is lazy.

A hotel needs bookings.

A bank needs qualified customer acquisition.

An employer needs applicants.

A fashion company needs product visibility.

A restaurant needs foot traffic.

An automotive brand needs engagement.

A technology company may need trials or creator adoption.

Different objectives require different inventory.

EVERY SERIOUS SPONSOR SHOULD BEGIN WITH ONE QUESTION:

WHAT RESULT DO YOU WANT?

Awareness?

Sales?

Leads?

Applications?

Bookings?

Content?

Product trials?

Recruitment?

Community impact?

Then build backward from the result.

That’s partnership strategy.

AND CRUSH SHOULD BE MEASURED TOO.

Sponsors deserve post-event reporting.

What was promised?

What was delivered?

Attendance where reliably documented.

Content produced.

Views.

Engagement.

Clicks.

Redemptions.

Leads where appropriately collected.

Bookings.

Creator output.

Photographs.

Video.

Customer response.

Problems.

Lessons.

Then:

SHOULD WE DO IT AGAIN?

That’s the renewal conversation.

RENEWALS ARE WHERE THE REAL SPONSORSHIP BUSINESS BEGINS.

Anybody can sell a sponsorship once.

A partner renewing means the relationship produced enough value to continue.

That’s the goal.

Not collecting checks from a completely new group of companies every event.

Build relationships that compound.

THE MOST VALUABLE PARTNER MAY EVENTUALLY OWN A CATEGORY ACROSS THE ROAD.

Imagine:

Official Connectivity Partner.

Official Automotive Partner.

Official Hotel Partner.

Official Transportation Partner.

Official Financial Education Partner.

Official Creator Technology Partner.

Where contractually appropriate.

Across multiple markets.

Now the partner becomes associated with the experience itself.

That’s stronger than one banner.

CATEGORY EXCLUSIVITY HAS VALUE.

If a company wants to prevent direct competitors from receiving the same premium designation—

that exclusivity should be priced accordingly.

Exclusivity is inventory.

Don’t give it away.

MULTI-MARKET DEALS SHOULD ALSO HAVE VALUE.

One city.

One price.

Multiple cities.

Different economics.

Full Fall road.

Different economics.

Fall + Spring.

Different again.

The deeper the relationship, the more sophisticated the package can become.

AND SOME PARTNERS SHOULD HAVE FIRST-RIGHT-OF-RENEWAL CONVERSATIONS.

The businesses that help build the platform early should have opportunities to maintain strategic relationships when both sides perform.

That’s how institutional partnerships develop.

FALL 2026 BUILDS THE CASE STUDIES.

Atlanta.

Athens.

Atlanta/AUC.

Albany.

Savannah.

Statesboro.

Measure everything.

SPRING 2027 EXPANDS THE CASE.

Miami.

Savannah/Tybee.

Atlanta.

Jacksonville.

Travel.

Hospitality.

Destination culture.

Now CRUSH can demonstrate more than Homecoming.

THAT’S WHEN THE CONVERSATION CHANGES.

From:

“Will you sponsor our event?”

To:

“WHICH PART OF THE CRUSH ECONOMY DO YOU WANT TO OWN?”

That’s a different business.

SO THIS IS THE CALL.

Not for logos.

For partners.

Not for random checks.

For strategy.

Not for companies trying to appear culturally relevant for one weekend.

For companies prepared to create actual value for the audience.

FALL 2026.

SPRING 2027.

College campuses.

HBCU culture.

Football.

Travel.

Beaches.

Music.

Fashion.

Automotive.

Entrepreneurship.

Hospitality.

Media.

Business.

Multiple cities.

Multiple consumer moments.

One growing platform.

CRUSH MAGAZINE™

CRUSH UNIVERSITY™

CRUSH SPRING™

ATTENTION SPONSORS:

DON’T ASK WHERE YOUR LOGO GOES FIRST.

ASK WHAT PROBLEM YOU CAN OWN.

Then let’s build the activation.

Measure the result.

Improve it.

Renew it.

Expand it.

DON’T SPONSOR THE MOMENT.

BECOME PART OF THE INFRASTRUCTURE.

Because the event lasts one night.

THE PARTNERSHIP CAN LAST FOR YEARS.