ATTENTION VENUES & PROMOTERS: WE’RE BUILDING THE ROOMS NOW CRUSH UNIVERSITY™ Is Seeking the Right Local Operators, Venue Partners, Production Teams and Market Builders for the Fall 2026 Homecoming Ro

ATTENTION VENUES & PROMOTERS: WE’RE BUILDING THE ROOMS NOW

CRUSH UNIVERSITY™ Is Seeking the Right Local Operators, Venue Partners, Production Teams and Market Builders for the Fall 2026 Homecoming Road

CRUSH MAGAZINE™ | BUSINESS × EVENTS × HOMECOMING

The dates are approaching.

Now we need the rooms.

Not just buildings.

Not just addresses that look good at the bottom of a flyer.

Not just promoters with large social-media followings.

WE NEED OPERATORS.

People who know how to turn attention into attendance.

Attendance into revenue.

Revenue into profit.

And one successful night into a relationship capable of producing another one.

The Fall 2026 CRUSH UNIVERSITY™ Homecoming road is being built around some of Georgia’s most active college markets.

Atlanta.

Athens.

Albany.

Savannah.

Statesboro.

And we’re interested in working with the people who already understand those cities.

This is an open call.

VENUE OWNERS.

PROMOTERS.

EVENT PRODUCERS.

DJS.

SECURITY COMPANIES.

PRODUCTION TEAMS.

HOSPITALITY OPERATORS.

TICKETING PARTNERS.

PHOTOGRAPHERS.

VIDEOGRAPHERS.

LOCAL MEDIA.

FOOD OPERATORS.

TRANSPORTATION COMPANIES.

CAMPUS CREATORS.

If you build events professionally—

we should know who you are.

WE ARE NOT LOOKING FOR THE BIGGEST ROOM.

We’re looking for the right room.

That’s different.

A 2,000-person venue means nothing if 800 people arrive.

A 700-person room with 700 customers inside can become one of the most talked-about events of the weekend.

Energy matters.

Customer experience matters.

Economics matter.

The right venue gives an event a chance to accomplish all three.

VENUE OWNERS: HERE’S WHAT MATTERS

We want to know:

What is the legal capacity?

What dates are available?

What are the operating hours?

What does the rental structure look like?

What security requirements exist?

What production is already installed?

What can be brought in?

How does parking work?

How does rideshare work?

How quickly can customers enter?

How quickly can they exit?

What are the alcohol-service arrangements where applicable?

What insurance is required?

What staffing comes with the room?

What are the restrictions?

What are the real economics?

These aren’t boring questions.

They’re the questions that determine whether everybody makes money.

AND YES—

WE CARE ABOUT THE BAR.

If the venue controls beverage revenue, that has economic value.

If the promoter participates in it, that has economic value.

If VIP/table service exists, that has economic value.

If food exists, that has economic value.

If parking generates revenue, that has economic value.

If the venue requires minimum spending, that has economic consequences.

Everything should be understood before the doors open.

A successful partnership doesn’t hide the economics.

It aligns them.

THE BEST VENUE DEAL ISN’T ALWAYS THE CHEAPEST

Suppose one room costs less—

but has terrible parking.

Weak sound.

Slow entry.

Limited hours.

Poor customer perception.

And expensive mandatory staffing.

Then another room costs more but solves those problems.

Which is actually cheaper?

That’s why serious operators evaluate total economics, not merely rental price.

PROMOTERS:

WE DON’T NEED YOU TO POST A FLYER THREE TIMES.

If that’s the entire value proposition—

we can buy advertisements.

We’re looking for people who understand their market.

Tell us:

What have you produced?

What venues have you worked?

What events have you sold?

What does your customer base look like?

What ticket price moves?

When does your market buy?

Which DJs matter?

Which neighborhoods work?

What time does the crowd arrive?

What competition should we know about?

Who actually moves your campus?

That’s market intelligence.

That’s valuable.

WE WANT PROMOTERS WHO CAN CONVERT.

Not impressions.

Not likes.

Not comments.

Not promises.

SALES.

If your audience trusts you enough to purchase something you recommend—

you have an asset.

If you can repeatedly do that—

you have a business.

That’s who we want to build with.

LOCAL DOESN’T MEAN SMALL.

Local knowledge can be one of the most valuable assets in a tour.

The person who understands Albany deeply may be more valuable in Albany than somebody with ten times their following in Atlanta.

The person who understands Statesboro may know exactly where customers move after the game.

The Savannah operator may understand a crowd pattern no outside promoter could learn from Instagram.

Respect the local market.

That’s how regional expansion becomes sustainable.

ATLANTA — OCTOBER 2

GEORGIA STATE MARKET

Atlanta operators:

We’re looking.

The city offers enormous upside and enormous competition.

That’s why the right venue matters.

The right neighborhood matters.

The right local partners matter.

The right price matters.

The right marketing matters.

Friday night has to earn attention in a city where customers have endless alternatives.

ATHENS — OCTOBER 3

UGA MARKET

Athens requires different thinking.

Football changes everything.

Game time.

Traffic.

Tailgates.

Downtown movement.

Hotel occupancy.

Postgame behavior.

The venue can’t simply exist in Athens.

It has to make sense for that Saturday.

Athens operators who understand Homecoming and game-day nightlife:

We want to hear from you.

ATLANTA — OCTOBER 9

MOREHOUSE × SPELMAN × CLARK ATLANTA / AUC MARKET

Atlanta again.

Different audience.

Different strategy.

The AUC has its own cultural gravity.

We’re interested in operators who understand:

AUC students.

Alumni.

Homecoming-week competition.

Atlanta nightlife.

Transportation.

Campus proximity.

And the importance of respecting the institutions whose Homecoming energy creates the weekend.

This is independent event development unless and until any formal university relationship is expressly authorized.

Clarity matters.

ALBANY — OCTOBER 10

ALBANY STATE MARKET

Albany operators:

This is where local partnership becomes especially important.

We want people who know Albany.

Not people guessing about Albany from Atlanta.

Venue owners.

Promoters.

DJs.

Food businesses.

Photographers.

Security.

Transportation.

Local media.

If you’ve been doing the work—

introduce yourself.

SAVANNAH — OCTOBER 16–17

SAVANNAH STATE MARKET

Savannah is already further along in the working event structure.

FRIDAY, OCTOBER 16.

SATURDAY, OCTOBER 17.

SEY HEY.

Two nights.

One Homecoming weekend.

Now the opportunity becomes maximizing both nights without making them identical.

Friday needs an identity.

Saturday needs an identity.

The weekend should build.

Not repeat.

Savannah creators, DJs, promoters, photographers, businesses and hospitality partners:

There is room around the room.

STATESBORO — NOVEMBER 6–7

GEORGIA SOUTHERN MARKET

Final Fall 2026 stop.

Statesboro operators:

We need to know who actually moves the market.

Friday opportunity.

Saturday Homecoming opportunity.

Students.

Alumni.

Visitors.

College-town nightlife.

By November, the tour should be operating smarter than it did in October.

The right local team can help make the finale the strongest execution of the semester.

SECURITY COMPANIES:

PROFESSIONALISM IS NONNEGOTIABLE.

We are interested in teams that understand:

Crowd management.

Access control.

Capacity.

De-escalation.

Communication.

Emergency procedures.

Venue coordination.

Professional conduct.

Customers shouldn’t feel unsafe.

Staff shouldn’t feel unsupported.

Venues shouldn’t feel exposed.

Safety is not an expense we apologize for.

It’s part of the product.

PRODUCTION COMPANIES:

WE WANT THE ROOM TO FEEL DIFFERENT WHEN CRUSH ENTERS IT.

Sound.

Lighting.

LED.

Stage.

DJ production.

Branding.

Photography positions.

Video.

But production needs discipline.

We’re not interested in spending $15,000 to make a room look expensive if the additional production creates no meaningful customer or commercial value.

Production should elevate experience.

Not destroy margin.

DJS:

You are not background music.

You control emotional pacing.

The entrance.

The build.

The peak.

The reset.

The record everybody screams.

The record that empties the dance floor.

The difference matters.

We want DJs who understand their city and their crowd.

PHOTOGRAPHERS:

WE’RE BUILDING AN ARCHIVE.

Don’t only shoot the celebrity.

Shoot:

The line.

The outfits.

The friends.

The alumni.

The DJ.

The venue.

The city.

The details.

The crowd.

The moment.

Twenty years from now, those images may matter more than the flyer.

VIDEOGRAPHERS:

We need two things simultaneously.

SPEED.

And:

HISTORY.

Some content needs to be online immediately.

Other footage needs to be preserved in high quality.

One feeds marketing.

The other builds the archive.

Do both.

LOCAL MEDIA:

Don’t wait for the celebrity.

There are stories before the doors open.

Homecoming economics.

Local businesses.

Student entrepreneurs.

Tourism.

Fashion.

Music.

Athletes.

Student leadership.

Promoters.

Venue operators.

CRUSH Magazine™ is interested in collaborating with media organizations capable of expanding those stories.

FOOD OPERATORS:

People leave events hungry.

Every time.

That means there is an economy after the party.

Food trucks.

Late-night kitchens.

Restaurants.

Brunch.

Local food partnerships can improve the customer experience and circulate spending within the city.

TRANSPORTATION OPERATORS:

Another predictable problem:

People need to move.

Hotel → campus.

Campus → tailgate.

Tailgate → venue.

Venue → hotel.

Airport → city.

Responsible transportation partnerships can solve an actual customer problem.

That’s valuable.

HOTELS:

Homecoming creates occupancy.

But CRUSH can potentially create something beyond one reservation.

Customer packages.

Creator accommodations.

Transportation coordination.

Content.

Welcome experiences.

Repeat travel.

Let’s think beyond room blocks.

HERE’S THE BUSINESS STANDARD

Every event should know its:

CAPACITY.

BREAK-EVEN.

AVERAGE TICKET VALUE.

CUSTOMER ACQUISITION COST.

FIXED COSTS.

VARIABLE COSTS.

PROJECTED PROFIT.

ACTUAL PROFIT.

MARGIN.

That’s how the road gets stronger.

Not by guessing.

By measuring.

WE ARE INTERESTED IN DEAL STRUCTURES WHERE EVERYBODY HAS INCENTIVE TO WIN.

That may look different by market.

Straight rental.

Revenue share.

Ticket split.

Bar participation.

Joint venture.

Co-promotion.

Minimum guarantee plus upside.

There isn’t one magical structure.

The right agreement depends on:

Risk.

Contribution.

Market.

Venue.

Capacity.

Revenue.

Responsibilities.

The important part is that everybody understands the deal before the event.

AND EVERYTHING IMPORTANT SHOULD BE WRITTEN DOWN.

Dates.

Payments.

Revenue splits.

Expenses.

Responsibilities.

Cancellation.

Insurance.

Security.

Production.

Ticketing.

Talent.

Settlement.

Content rights where relevant.

Don’t build major businesses on:

“Bro, we talked about it.”

Professional relationships deserve professional agreements.

OUR OBJECTIVE IS NOT ONE NIGHT.

That’s where the larger CRUSH strategy becomes different.

A great Atlanta operator can potentially become an Atlanta partner again.

A great Savannah relationship can matter in Fall 2026 and Spring 2027.

A strong production company may travel.

A sponsor may expand.

A photographer may become part of the tour.

A promoter may open another city.

One successful transaction can become recurring business.

That’s the objective.

BECAUSE AFTER HOMECOMING—

THE ROAD CONTINUES.

SPRING 2027

MARCH 13–16

MIAMI.

APRIL 16–19

SAVANNAH / TYBEE.

MAY 21–25

ATLANTA.

JUNE 19–21

JACKSONVILLE.

Fall establishes the network.

Spring expands it.

SO THIS IS THE CALL.

ATLANTA VENUES:

We want to know your rooms.

ATHENS VENUES:

Show us what’s available.

ALBANY VENUES:

Let’s talk Homecoming.

STATESBORO VENUES:

Let’s build the finale.

SAVANNAH:

The foundation is already forming.

Now let’s expand the ecosystem around it.

PROMOTERS:

Show us conversion.

VENUES:

Show us economics.

DJS:

Show us the room.

PRODUCTION:

Show us experience without destroying margin.

SECURITY:

Show us professionalism.

CREATORS:

Show us the culture.

MEDIA:

Help us document it.

LOCAL BUSINESSES:

Let’s circulate the spending.

HOSPITALITY:

Help us take care of the customer.

We’re not interested in building the biggest flyer.

We’re interested in building:

THE RIGHT ROOM.

With:

THE RIGHT PEOPLE.

At:

THE RIGHT PRICE.

For:

THE RIGHT CUSTOMER.

And doing it enough times that the road becomes a business.

CRUSH MAGAZINE™

CRUSH UNIVERSITY™

FALL HOMECOMING 2026

ATLANTA → ATHENS → ATLANTA/AUC → ALBANY → SAVANNAH → STATESBORO

VENUES.

PROMOTERS.

OPERATORS.

CREATORS.

PARTNERS.

THE CALENDAR IS SETTING.

THE ROOMS ARE BEING BUILT.

NOW WE FIND THE PEOPLE WHO CAN FILL THEM—PROFITABLY.