COLLEGES, HBCUs & THE CULTURE “From Kennesaw to West Georgia to the AUC: How Orange Crush® Speaks to Atlanta’s College Streets”

COLLEGES, HBCUs & THE CULTURE

“From Kennesaw to West Georgia to the AUC: How Orange Crush® Speaks to Atlanta’s College Streets”

Orange Crush® doesn’t chase college culture — it understands it, respects it, and builds with it.

Atlanta’s college scene isn’t one campus — it’s an ecosystem.

From Kennesaw State to Clayton State, from Georgia Gwinnett College to the Atlanta University Center, Atlanta students move differently. Many commute. Many work. Many create culture off-campus, not inside dorms. And Orange Crush® understands that reality better than most festivals ever will.

That’s why the Atlanta leg of the Orange Crush® Tour 2026 is intentionally designed to meet students where culture already lives — in the streets, the pool parties, the pop-ups, the music, and the movement.

🎓 THE COLLEGE MAP (BY NAME, BY REALITY)

Orange Crush® recognizes Atlanta’s real student footprint:

• Kennesaw State University (KSU) — north metro energy, DJs, producers, streetwear creators

• Clayton State University — southside culture, real-life hustlers, entrepreneurs

• Georgia Gwinnett College (GGC) — diverse creatives, content makers, social media natives

• Georgia State University (GSU) — downtown culture, nightlife crossover, media students

• Spelman College — Black women leadership, culture-shaping voices

• Morehouse College — legacy, leadership, cultural authority

• Clark Atlanta University (CAU) — music, arts, business, media innovation

These aren’t just schools — they’re culture generators.

🧠 WHY ORANGE CRUSH® CONNECTS WITH ATL STUDENTS

Orange Crush® doesn’t market at students — it builds with them.

Students across KSU, Clayton State, GGC, and the AUC are:

• DJs

• Designers

• Videographers

• Stylists

• Influencers

• Entrepreneurs

• Event promoters

Orange Crush® creates real pathways, not just wristbands:

• Performance exposure

• Interview features (Crush Interviews)

• Content creation opportunities

• Vendor & pop-up access

• Brand-building experience tied to a national tour

This is career-adjacent culture, not empty partying.

🎧 MUSIC, DJ & CREATOR PIPELINE

Atlanta students don’t wait for permission — they upload, mix, design, and shoot.

Orange Crush® taps into that energy by:

• Giving college DJs real crowds

• Featuring student creatives in tour content

• Connecting Atlanta talent to Savannah, Miami, and Jacksonville stops

• Offering visibility beyond one city or one night

For many students, Orange Crush® becomes the first professional-scale platform they touch.

🏊🏽‍♂️ THE ATLANTA POOL PARTIES: NEUTRAL GROUND

The Crush® Atlanta Pool Party Pt 1 & Pt 2 (May 30–31, 2026) are intentionally off-campus.

Why?

Because Atlanta culture doesn’t live behind gates — it moves.

These pool parties create neutral ground where:

• KSU meets CAU

• Clayton State meets Spelman

• GGC meets GSU

• Street creatives meet campus leaders

Private locations (released only to ticket holders) protect exclusivity while allowing culture to flow freely — safely, intentionally, and at scale.

📲 CONTENT, CLOUT & REAL VISIBILITY

Atlanta students are the engine behind social media virality.

Every Orange Crush® Atlanta activation is built to produce:

• Interview clips

• TikTok moments

• IG Reels

• Street-style photography

• Creator-led storytelling

Students don’t just attend — they document, remix, and broadcast the experience to their own networks.

That’s how Orange Crush® expands organically, without fake hype.

💼 CULTURE → OPPORTUNITY

Orange Crush® understands that many Atlanta students are:

• Paying tuition

• Supporting families

• Building brands early

• Learning business in real time

Through:

• Vendor opportunities

• Streetwear markets

• Media access

• Orange Crush University tie-ins

Atlanta students aren’t just partying — they’re positioning themselves.

This is culture with economic intention.

🔑 WHY ATLANTA COLLEGES MATTER TO ORANGE CRUSH®

Atlanta colleges shape:

• Sound

• Style

• Slang

• Social media trends

• Entrepreneurial hustle

By intentionally naming, respecting, and engaging KSU, Clayton State, GGC, GSU, Spelman, Morehouse, and CAU, Orange Crush® shows it’s not guessing — it’s grounded.

🍊 ORANGE CRUSH® 2026 TOUR SCHEDULE

Miami Spring Break – March 13–16, 2026

• Fri, March 13 – CRUSH® Kickoff Party @ TBA

• Sat, March 14 – CRUSH® Mansion Pool Party, 11 PM – 4 AM (Location released day-of)

• Sun, March 15 – CRUSH® Yacht Party, 9 PM – Midnight

Savannah / Tybee / Allenhurst – Weekend 1 – April 9–12, 2025

• Fri, April 10 – CRUSH® Kickoff Party @ Henry St Bistro

• Sat, April 11 – CRUSH® After Party @ Henry St Bistro

• Sun, April 12 – Crush Interviews (Day) @ Henry St Bistro

Savannah / Tybee / Allenhurst – Weekend 2 (Reloaded) – April 16–19, 2025

• Thu, April 16 – CrushTheMic Artist Showcase & Audition

• Fri, April 17 – StreetWear Market + Freaknik ’26 After Party

• Sat, April 18 – Tybee Public Beach Day + ABC After Party + Crush Interviews

• Sun, April 19 – CrushTheBlock + Stripper Party

Atlanta Pool Party – Pt 1 & Pt 2 – May 30–31, 2026

• Sat, May 30 – Crush® Atlanta Pool Party Pt 1 (Location released day-of)

• Sun, May 31 – Crush® Atlanta Pool Party Pt 2 (Location released day-of)

Jacksonville / Jax Beach Juneteenth – June 19–21, 2026

• Fri–Sun – Jax Beach activations + CRUSH The Block 2