CRUSH ATLANTA – weekend Takeover MAY 24-31, 2026

🍊 ORANGE CRUSH® FESTIVAL TOUR 2026

Main Events Calendar

🍊 Orange Crush® Miami SB | Mar 13–16

🔶 Orange Crush® Savannah | Apr 9–13

🎤 Crush® The Mic™ | Apr 16

😈 Freaknik ’26 | Apr 17

🍊 Orange Crush® Tybee | Apr 18

👙 ABC ’26 | Apr 18

🚗 Crush The Block® | Apr 19

💦 CRUSH® Atlanta | May 24–31

✊🏾 Orange Crush® Jax Beach Juneteenth | June 19–21

CRUSH ATLANTA – weekend Takeover

The Southern Urban Expansion

Atlanta becomes the epicenter of the Orange Crush® 2026 tour with CRUSH ATLANTA, a weekend designed to dominate the metro scene through pool parties, nightlife, and college activations. This event blends high-energy entertainment with strategic brand expansion.

Friday – Pool Party Pt. 1

• Exclusive daytime pool event featuring live DJs, influencer engagement, and VIP bottle service.

• Branded activations and social media content stations throughout the venue.

• Attendee flow managed for VIP and general access.

Saturday – Pool Party Pt. 2 & Nightlife

• Continued poolside entertainment with curated games, DJ sets, and interactive competitions.

• Evening transition to Atlanta nightlife: Orange Crush® takeover at select clubs and lounges.

• Shuttles and controlled guest movement ensure smooth transitions and crowd management.

Sunday – College & Community Activation

• On-campus HBCU activations to engage students, alumni, and local communities.

• Interactive experiences, giveaways, and branded content hubs.

• Afternoon wind-down events to maintain cultural engagement and leave a lasting impression.

Why CRUSH ATLANTA Stands Out

• Expands the Orange Crush® footprint into the metro market.

• Balances luxury, nightlife, and cultural authenticity.

• Provides controlled, high-energy environments for both social and media amplification.

• Integrates HBCU partnerships to reinforce cultural relevance and brand legitimacy.

CRUSH ATLANTA isn’t just a weekend—it’s a metro-level takeover, combining poolside luxury, nightlife dominance, and community engagement into a signature Orange Crush® experience.