CRUSH ATLANTA – weekend Takeover
CRUSH ATLANTA – weekend Takeover
The Southern Urban Expansion
Atlanta becomes the epicenter of the Orange Crush® 2026 tour with CRUSH ATLANTA, a weekend designed to dominate the metro scene through pool parties, nightlife, and college activations. This event blends high-energy entertainment with strategic brand expansion.
Friday – Pool Party Pt. 1
Exclusive daytime pool event featuring live DJs, influencer engagement, and VIP bottle service.
Branded activations and social media content stations throughout the venue.
Attendee flow managed for VIP and general access.
Saturday – Pool Party Pt. 2 & Nightlife
Continued poolside entertainment with curated games, DJ sets, and interactive competitions.
Evening transition to Atlanta nightlife: Orange Crush® takeover at select clubs and lounges.
Shuttles and controlled guest movement ensure smooth transitions and crowd management.
Sunday – College & Community Activation
On-campus HBCU activations to engage students, alumni, and local communities.
Interactive experiences, giveaways, and branded content hubs.
Afternoon wind-down events to maintain cultural engagement and leave a lasting impression.
Why CRUSH ATLANTA Stands Out
Expands the Orange Crush® footprint into the metro market.
Balances luxury, nightlife, and cultural authenticity.
Provides controlled, high-energy environments for both social and media amplification.
Integrates HBCU partnerships to reinforce cultural relevance and brand legitimacy.
CRUSH ATLANTA isn’t just a weekend—it’s a metro-level takeover, combining poolside luxury, nightlife dominance, and community engagement into a signature Orange Crush® experience.
