CRUSH CLOTHING IS MORE THAN MERCH: THE STREETWEAR IDENTITY BEHIND PARTY PLUG MIKEY’S MUSIC AND ENTERTAINMENT BRAND
CRUSH Magazine | Fashion • Artist Merchandise • Entertainment Culture
A recognizable entertainment brand needs more than a name.
It needs music people remember, imagery they recognize and products they want to wear.
For Party Plug Mikey, the CRUSH clothing identity is one way to connect all three.
The Music Creates Recognition
Three records currently lead the CRUSH catalog promotion.
GOOD GOOD represents feel-good lifestyle content.
Watch: https://youtu.be/kD61T_oCRiY
LONG ISLAND ICE TEA connects the music with travel and vacation culture.
Watch: https://youtu.be/hx8TGOBGC-Y
MIKEY TYSON carries a bold, main-event performance identity.
Explore the artist: https://music.apple.com/us/artist/plug-not-a-rapper/1573969143
The Clothing Makes the Identity Visible
CRUSH-branded apparel provides a way to represent the music beyond headphones, playlists and videos.
A shirt can appear in a weekend photograph.
A hoodie can become part of an everyday outfit.
A recognizable design can connect people who discovered the brand through entirely different songs or experiences.
Music Videos Create the Connection
Party Plug Mikey’s planned Halloween weekend filming includes multiple outfits, nightlife settings and performance concepts.
The production offers opportunities to feature the CRUSH visual identity alongside the music.
Explore the Official Store
SHOP CRUSH CLOTHING AND MERCHANDISE:
https://www.orangecrushfestival.net/shopmerch
READ CRUSH MAGAZINE:
https://www.orangecrushfestival.net/thezine
DISCOVER PLUG NOT A RAPPER:
https://music.apple.com/us/artist/plug-not-a-rapper/1573969143
The long-term CRUSH vision connects music, media, clothing and live experiences under one identity.
THE MUSIC IS THE SOUNDTRACK. THE CLOTHING IS THE UNIFORM. THE CULTURE IS THE CONNECTION.
#CRUSHClothing #CRUSHMerch #PartyPlugMikey #PlugNotARapper #OrangeCrushFestival #Streetwear #ArtistMerchandise
