CRUSH’ISM™ — THE OFFICIAL NEW MUSIC GENRE OF THE ORANGE CRUSH® MOVEMENT

CRUSH’ISM™ — THE OFFICIAL NEW MUSIC GENRE OF THE ORANGE CRUSH® MOVEMENT

Created by George “Mikey Plug Not A Rapper / Party Plug Mikey” Ransom Turner

Owner & Federal Trademark Holder – Orange Crush®

INTRODUCING CRUSH’ISM™

Crush’ism™ is a brand-new Hybrid Music Genre created by Orange Crush® trademark owner George R. “Mikey Plug / Party Plug Mikey” Turner. This genre blends the rhythmic foundation of Hip-Hop, the emotional depth of R&B, and the raw intensity of Rock, forming a high-energy sound crafted for festivals, concerts, DJs, producers, and live performance culture.

Crush’ism™ is not tied to the identity of being a rapper — because its creator is not a rapper. Instead, Crush’ism™ was built as an open artistic lane designed for global collaboration while remaining grounded in the originality and cultural leadership that defines the Orange Crush® brand.

This is a new sound.

A new lane.

A new cultural identity.

Crush’ism™ is where music, festival energy, and creative expression collide.

WHAT MAKES CRUSH’ISM™ UNIQUE

Crush’ism™ isn’t just another subgenre. It’s a genre declaration — a bold, trademark-backed, founder-created addition to modern music culture. The sound combines:

HIP-HOP

• Drum-forward rhythms

• Performance-ready cadences

• Strong bass patterns

• Dynamic crowd-call moments

R&B

• Melodic textures

• Emotional vocal pockets

• Smooth harmonics

• Warm chord transitions

ROCK

• High-intensity build-ups

• Live-performance power

• Festival-style drops

• Electric-style energy

Crush’ism™ lives at the intersection of all three — a bridge between culture, emotion, and explosive live performance.

THE ORANGE CRUSH® CONNECTION

Crush’ism™ is more than a genre; it is the official sound of the Orange Crush® ecosystem, including:

• Orange Crush® Festival

• The Crush Tour

• CRUSH Magazine

• Crush Coin activations

• Orange Crush University™ programming

• Artist showcases

• DJ experiences

• National media content

• Social and digital releases

• Beach / city festival installations

The music behind Crush’ism™ matches the scale, excitement, and cultural impact that Orange Crush® is known for — a sound made for movement, not for moments.

A GENRE BUILT ON ORIGINALITY

Crush’ism™ was created for:

• Artists who want a new lane

• Producers seeking a fresh signature sound

• DJs ready for a festival-forward format

• Live performers who thrive off high-energy crowds

• Bands and creative collectives exploring hybrid styles

This genre empowers creatives to build without imitation, embracing the originality and leadership that built the Orange Crush® brand itself.

Crush’ism™ is built on authenticity, creative evolution, and the right to define your own lane in the industry.

STATEMENT FROM THE CREATOR

George “Mikey Plug / Party Plug Mikey” Turner, the founder and trademark owner of Orange Crush®, shares the vision behind Crush’ism™:

“Crush’ism™ is a hybrid sound for the next era of music and culture. It blends Hip-Hop, R&B, and Rock into a high-energy lane built for festivals and live experiences. I’m not a rapper — this genre wasn’t made to promote myself. It was created to give artists and producers a new home, a new identity, and a new sound tied directly to the innovation of Orange Crush®. This is a genre for the people who build culture.”

FOR ARTISTS, PRODUCERS & DJs

Crush’ism™ opens the door to an entirely new artistic field.

Opportunities include:

• Compilation album placements

• Feature opportunities in CRUSH Magazine

• Soundtrack integration with Orange Crush® events

• Tour DJ performances

• Music video and editorial features

• Producer and DJ collaborations

• Live showcase stages on the Crush Tour

• Festival mainstage opportunities

This genre is built for collaboration, experimentation, and innovation — with credit and authorship always protected for creators involved.

HOW TO GET INVOLVED

Creatives interested in joining the first wave of Crush’ism™ development should prepare:

• Sample tracks or mixes

• Visual branding or EPK material

• Contact information

• Social media links

Send submissions to:

[Insert Email]

Subject line: “Crush’ism – Artist/DJ/Producer Submission”

Whether you are a veteran sound designer, an emerging producer, a live band musician, or a DJ searching for a new festival-ready lane — Crush’ism™ welcomes you.

THE FUTURE OF CRUSH’ISM™

As the new genre continues to grow, expect:

• Official Crush’ism™ showcases

• Producer cyphers and beat exhibitions

• Playlist and streaming integrations

• Media features and press rollouts

• Multi-artist compilation EPs

• Live performance experiments blending digital, band, and DJ elements

• Cross-genre collaborations

• National and international expansion

Crush’ism™ is built to evolve, adapt, and inspire — shaping the next era of music, culture, and performance energy.

THIS IS CRUSH’ISM™

A new genre.

A new wave.

A new identity.

Created by the owner of one of the most influential cultural brands of this generation.

Crush’ism™ — The Hybrid Sound of a New Era.