CRUSH’ISM™ — THE OFFICIAL NEW MUSIC GENRE OF THE ORANGE CRUSH® MOVEMENT
CRUSH’ISM™ — THE OFFICIAL NEW MUSIC GENRE OF THE ORANGE CRUSH® MOVEMENT
Created by George “Mikey Plug Not A Rapper / Party Plug Mikey” Ransom Turner
Owner & Federal Trademark Holder – Orange Crush®
INTRODUCING CRUSH’ISM™
Crush’ism™ is a brand-new Hybrid Music Genre created by Orange Crush® trademark owner George R. “Mikey Plug / Party Plug Mikey” Turner. This genre blends the rhythmic foundation of Hip-Hop, the emotional depth of R&B, and the raw intensity of Rock, forming a high-energy sound crafted for festivals, concerts, DJs, producers, and live performance culture.
Crush’ism™ is not tied to the identity of being a rapper — because its creator is not a rapper. Instead, Crush’ism™ was built as an open artistic lane designed for global collaboration while remaining grounded in the originality and cultural leadership that defines the Orange Crush® brand.
This is a new sound.
A new lane.
A new cultural identity.
Crush’ism™ is where music, festival energy, and creative expression collide.
WHAT MAKES CRUSH’ISM™ UNIQUE
Crush’ism™ isn’t just another subgenre. It’s a genre declaration — a bold, trademark-backed, founder-created addition to modern music culture. The sound combines:
HIP-HOP
Drum-forward rhythms
Performance-ready cadences
Strong bass patterns
Dynamic crowd-call moments
R&B
Melodic textures
Emotional vocal pockets
Smooth harmonics
Warm chord transitions
ROCK
High-intensity build-ups
Live-performance power
Festival-style drops
Electric-style energy
Crush’ism™ lives at the intersection of all three — a bridge between culture, emotion, and explosive live performance.
THE ORANGE CRUSH® CONNECTION
Crush’ism™ is more than a genre; it is the official sound of the Orange Crush® ecosystem, including:
Orange Crush® Festival
The Crush Tour
CRUSH Magazine
Crush Coin activations
Orange Crush University™ programming
Artist showcases
DJ experiences
National media content
Social and digital releases
Beach / city festival installations
The music behind Crush’ism™ matches the scale, excitement, and cultural impact that Orange Crush® is known for — a sound made for movement, not for moments.
A GENRE BUILT ON ORIGINALITY
Crush’ism™ was created for:
Artists who want a new lane
Producers seeking a fresh signature sound
DJs ready for a festival-forward format
Live performers who thrive off high-energy crowds
Bands and creative collectives exploring hybrid styles
This genre empowers creatives to build without imitation, embracing the originality and leadership that built the Orange Crush® brand itself.
Crush’ism™ is built on authenticity, creative evolution, and the right to define your own lane in the industry.
STATEMENT FROM THE CREATOR
George “Mikey Plug / Party Plug Mikey” Turner, the founder and trademark owner of Orange Crush®, shares the vision behind Crush’ism™:
“Crush’ism™ is a hybrid sound for the next era of music and culture. It blends Hip-Hop, R&B, and Rock into a high-energy lane built for festivals and live experiences. I’m not a rapper — this genre wasn’t made to promote myself. It was created to give artists and producers a new home, a new identity, and a new sound tied directly to the innovation of Orange Crush®. This is a genre for the people who build culture.”
FOR ARTISTS, PRODUCERS & DJs
Crush’ism™ opens the door to an entirely new artistic field.
Opportunities include:
Compilation album placements
Feature opportunities in CRUSH Magazine
Soundtrack integration with Orange Crush® events
Tour DJ performances
Music video and editorial features
Producer and DJ collaborations
Live showcase stages on the Crush Tour
Festival mainstage opportunities
This genre is built for collaboration, experimentation, and innovation — with credit and authorship always protected for creators involved.
HOW TO GET INVOLVED
Creatives interested in joining the first wave of Crush’ism™ development should prepare:
Sample tracks or mixes
Visual branding or EPK material
Contact information
Social media links
Send submissions to:
[Insert Email]
Subject line: “Crush’ism – Artist/DJ/Producer Submission”
Whether you are a veteran sound designer, an emerging producer, a live band musician, or a DJ searching for a new festival-ready lane — Crush’ism™ welcomes you.
THE FUTURE OF CRUSH’ISM™
As the new genre continues to grow, expect:
Official Crush’ism™ showcases
Producer cyphers and beat exhibitions
Playlist and streaming integrations
Media features and press rollouts
Multi-artist compilation EPs
Live performance experiments blending digital, band, and DJ elements
Cross-genre collaborations
National and international expansion
Crush’ism™ is built to evolve, adapt, and inspire — shaping the next era of music, culture, and performance energy.
THIS IS CRUSH’ISM™
A new genre.
A new wave.
A new identity.
Created by the owner of one of the most influential cultural brands of this generation.
Crush’ism™ — The Hybrid Sound of a New Era.
