FALL, WE COME HOME. SPRING, WE HIT THE ROAD.

FALL 2026 → CRUSH UNIVERSITY™ HOMECOMING TOUR
then
SPRING 2027 → CRUSH BEACH / DESTINATION SEASON

FALL, WE COME HOME. SPRING, WE HIT THE ROAD.

CRUSH UNIVERSITY™ Takes Georgia Homecoming in Fall 2026 — Then CRUSH Heads South for the Spring 2027 Beach Season

CRUSH MAGAZINE™ | FALL 2026 → SPRING 2027

First—

we come home.

Then—

we leave.

That’s the CRUSH calendar now.

Not one weekend.

Not one city.

Not one season.

A movement beginning across Georgia’s college campuses in Fall 2026 and carrying directly toward the beaches, cities and destination weekends of Spring 2027.

Atlanta.

Athens.

The AUC.

Albany.

Savannah.

Statesboro.

Then winter.

Reset.

Reload.

And when spring arrives:

Miami.

Savannah.

Tybee.

Atlanta.

Jacksonville.

Two seasons.

Two completely different energies.

One expanding cultural calendar.

FALL, WE COME HOME.

SPRING, WE HIT THE ROAD.

FALL 2026

CRUSH UNIVERSITY™ HOMECOMING TOUR

The story begins with school colors.

Football.

Bands.

Greek life.

Student organizations.

Alumni.

Tailgates.

Fashion.

Campus traditions.

And generations returning to places that helped create them.

Homecoming isn’t simply another event weekend.

It’s one of the few traditions where the past, present and future of a university physically occupy the same space.

Freshmen.

Seniors.

Recent graduates.

Alumni who haven’t been back in twenty years.

Everybody comes home.

And CRUSH UNIVERSITY™ is building around that movement.

OCTOBER 2, 2026

ATLANTA

GEORGIA STATE

The fall run begins in the middle of the city.

Downtown Atlanta.

Students.

Alumni.

Creators.

Entrepreneurs.

Athletes.

Young professionals.

One of America’s most important cultural capitals surrounding the campus in every direction.

FRIDAY, OCTOBER 2.

The first CRUSH UNIVERSITY™ target date.

Atlanta opens the road.

OCTOBER 3, 2026

ATHENS

UNIVERSITY OF GEORGIA

Twenty-four hours later—

the environment changes completely.

Athens.

SEC football.

Tradition.

Tailgating.

Alumni.

Sanford Stadium.

Red and black everywhere.

SATURDAY, OCTOBER 3.

Atlanta Friday.

Athens Saturday.

The first weekend immediately demonstrates what the tour is supposed to represent:

Different campuses.

Different cultures.

Different cities.

One road.

OCTOBER 9, 2026

ATLANTA UNIVERSITY CENTER

Then Atlanta calls again.

But this time—

it’s different.

MOREHOUSE.

SPELMAN.

CLARK ATLANTA.

Three historic institutions.

One extraordinary Black collegiate ecosystem.

The AUC isn’t simply another college market.

It represents generations of Black education, leadership, entrepreneurship, scholarship, activism, art, politics and culture.

FRIDAY, OCTOBER 9.

CRUSH UNIVERSITY™ returns to Atlanta.

But this time the spotlight turns toward the AUC.

OCTOBER 10, 2026

ALBANY

ALBANY STATE

Then the road runs south.

Golden Rams.

HBCU Homecoming.

South Georgia.

Students.

Alumni.

Family.

Tradition.

SATURDAY, OCTOBER 10.

Albany doesn’t need to become Atlanta.

That’s exactly what makes the market valuable.

A real tour shouldn’t erase regional identity.

It should reveal it.

OCTOBER 16–17, 2026

SAVANNAH

SAVANNAH STATE

Then CRUSH reaches the coast.

But not for the beach.

Not yet.

This is Homecoming.

Savannah State.

The Tigers.

HBCU culture.

Alumni returning.

Students celebrating.

Football.

Bands.

The city moving differently because thousands of people have another reason to come home.

FRIDAY, OCTOBER 16

Homecoming kickoff.

SATURDAY, OCTOBER 17

Homecoming Saturday.

And the current CRUSH plan has an important anchor:

SEY HEY.

Friday.

Saturday.

Two nights.

One Savannah Homecoming weekend.

NOVEMBER 6–7, 2026

STATESBORO

GEORGIA SOUTHERN

Then comes the finale.

Statesboro.

Eagle Nation.

College-town culture.

Football.

Students.

Alumni.

FRIDAY, NOVEMBER 6.

Then:

SATURDAY, NOVEMBER 7.

Homecoming Saturday.

After weeks moving through Georgia—

Atlanta.

Athens.

Atlanta again.

Albany.

Savannah.

The road reaches Statesboro.

And the Fall 2026 Homecoming chapter closes.

THEN EVERYTHING GETS QUIET.

November ends.

December comes.

The semester closes.

Winter arrives.

The football stadiums empty.

Homecoming pictures become memories.

Students go home.

Everybody gets through the holidays.

Then January.

February.

And slowly—

people begin asking another question.

Not:

“Who coming home?”

This time:

“WHERE WE GOING?”

Now the calendar flips.

SPRING 2027.

And CRUSH leaves campus.

MARCH 13–16, 2027

MIAMI

SPRING BREAK.

The winter is over.

The bags get packed.

Flights get booked.

Hotels fill.

Group chats wake back up.

And the next chapter begins in South Florida.

MIAMI.

Ocean.

Sun.

Music.

Nightlife.

Spring Break.

Destination culture.

Homecoming was about returning.

Miami is about leaving.

APRIL 16–19, 2027

SAVANNAH / TYBEE

Then the movement comes back toward Georgia.

SAVANNAH.

TYBEE ISLAND.

One weekend.

One coastal destination.

And one point should remain absolutely clear:

ONE TYBEE WEEKEND.

April 16–19.

That’s the Savannah/Tybee spring weekend.

No second Tybee weekend.

No Allenhurst date.

One concentrated coastal experience.

Savannah provides the city.

Tybee provides the beach.

Together:

CITY × BEACH.

THIS IS A DIFFERENT SAVANNAH

That’s what makes the calendar interesting.

October 2026:

SAVANNAH STATE HOMECOMING.

Students.

Alumni.

Football.

HBCU tradition.

Then six months later:

April 2027:

SAVANNAH / TYBEE.

Spring.

Beach.

Travel.

Tourism.

Destination culture.

Same region.

Completely different experience.

That’s not repetition.

That’s range.

MAY 21–25, 2027

ATLANTA

CRUSH ATLANTA®

Memorial Day Weekend.

The tour leaves the beach again.

And enters the city.

Atlanta doesn’t need an ocean to become a destination.

Music.

Entertainment.

Sports.

Fashion.

Food.

Black business.

Creators.

Entrepreneurs.

Nightlife.

Visitors.

Memorial Day Weekend.

MAY 21–25.

CRUSH ATLANTA®.

Now the spring road becomes metropolitan.

JUNE 19–21, 2027

JACKSONVILLE

JUNETEENTH WEEKEND.

Then Florida returns.

But not Miami.

Jacksonville.

A different coastal city.

A different audience.

A different cultural opportunity.

JUNE 19–21.

Juneteenth weekend.

The final major stop of the Spring 2027 run.

And now—

zoom all the way out.

THE CRUSH CALENDAR

FALL 2026

CRUSH UNIVERSITY™ HOMECOMING TOUR

OCTOBER 2
ATLANTA — GEORGIA STATE

↓

OCTOBER 3
ATHENS — UGA

↓

OCTOBER 9
ATLANTA — AUC / MOREHOUSE × SPELMAN × CLARK ATLANTA

↓

OCTOBER 10
ALBANY — ALBANY STATE

↓

OCTOBER 16–17
SAVANNAH — SAVANNAH STATE

↓

NOVEMBER 6–7
STATESBORO — GEORGIA SOUTHERN

THEN:

SPRING 2027

CRUSH BEACH / DESTINATION SEASON

MARCH 13–16
MIAMI

↓

APRIL 16–19
SAVANNAH / TYBEE

↓

MAY 21–25
ATLANTA

↓

JUNE 19–21
JACKSONVILLE

NOW THE STORY MAKES SENSE.

Fall comes first.

Campus first.

Homecoming first.

Georgia first.

Then the platform has months to build.

Content.

Relationships.

Audience.

Promoters.

Sponsors.

Venues.

Media.

Student networks.

Alumni networks.

City relationships.

Brand recognition.

Then spring arrives.

And the movement expands.

FALL BUILDS THE COMMUNITY.

SPRING MOVES THE COMMUNITY.

That’s the strategy.

Homecoming gives CRUSH access to something incredibly valuable:

identity.

People care deeply about their schools.

Their classmates.

Their cities.

Their traditions.

Spring gives the brand something different:

mobility.

People are ready to travel.

So don’t force the seasons to behave the same way.

Use what each season naturally gives you.

FALL IS SCHOOL COLORS.

SPRING IS SWIMWEAR.

Fall:

Band.

Football.

Tailgate.

Greeks.

Alumni.

The yard.

Spring:

Flights.

Hotels.

Beach.

Pools.

Road trips.

Destinations.

Different wardrobes.

Different soundtracks.

Different marketing.

Different content.

Same larger cultural ecosystem.

AND THAT’S WHY 2026 MATTERS

Because Fall 2026 isn’t simply the end of a year.

It can become the beginning of the next one.

Every Homecoming stop can build:

Followers.

Email lists.

Customer relationships.

Promoter relationships.

Student ambassadors.

Creators.

Content.

Sponsor data.

Media assets.

Market intelligence.

All of that can carry into Spring 2027.

The party ends.

The audience doesn’t disappear.

That’s how brands compound.

HOMECOMING IS THE BEGINNING.

Atlanta.

Athens.

The AUC.

Albany.

Savannah.

Statesboro.

Six markets teaching the platform how Georgia moves.

Then Spring 2027 asks:

How far can it travel?

Miami.

Savannah/Tybee.

Atlanta.

Jacksonville.

Now the map expands.

CRUSH MAGAZINE™

Documents the culture.

CRUSH UNIVERSITY™

Connects the campuses.

CRUSH

Builds the experience.

And the calendar connects all three.

FALL, WE COME HOME.

Because the band is playing.

The alumni are returning.

The students are outside.

The stadium is full.

The yard is alive.

And Homecoming only comes once a year.

Then winter passes.

The bags come back out.

The group chat starts again.

Somebody sends the first hotel.

Somebody finds the flight.

Somebody asks the inevitable question:

“So where we going?”

That’s when the next chapter begins.

SPRING, WE HIT THE ROAD.

CRUSH MAGAZINE™

CRUSH UNIVERSITY™

FALL 2026 → SPRING 2027

ATLANTA → ATHENS → AUC → ALBANY → SAVANNAH → STATESBORO

MIAMI → SAVANNAH/TYBEE → ATLANTA → JACKSONVILLE

FIRST WE COME HOME.

THEN WE TAKE THE CULTURE WITH US.

The road doesn’t end after Homecoming.

It just changes seasons.