FREAK SUMN IS TAKING OVER THE CRUSH UNIVERSE — PARTY PLUG MIKEY PUTS THE PARTY ON SCREEN
CRUSH MAGAZINE | ENTERTAINMENT EXCLUSIVE
ATLANTA, GEORGIA — Party Plug Mikey, also known as Plug Not A Rapper and Mr. CRUSH, is putting another dimension of his entertainment identity in the spotlight with “Freak Sumn.”
The record brings together the energy of a packed dance floor, the confidence of nightlife culture, and the personality of an artist whose brand extends far beyond music.
THE PARTY IS THE PRODUCT
“Freak Sumn” doesn’t ask listeners to sit still.
Its direct, chant-ready hook is built for movement, audience participation, and the kind of spontaneous dance moments that spread across social media.
The song is an extension of Party Plug Mikey’s larger creative approach: build music that people don’t just listen to, but actively experience.
A VIDEO WITH A BIGGER PURPOSE
The “Freak Sumn” visual campaign gives the artist another opportunity to connect his music to CRUSH-branded fashion, entertainment, and dance culture.
For audiences discovering Party Plug Mikey through music for the first time, “Freak Sumn” introduces the party-driven side of his identity.
For existing CRUSH supporters, it’s another piece of an expanding entertainment universe.
WATCH FREAK SUMN
Plug Not A Rapper — “Freak Sumn”
Watch, share, and bring your own energy to the CRUSH movement.
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