FROM GOOD GOOD TO ORANGE CRUSH FESTIVAL: HOW PARTY PLUG MIKEY IS CONNECTING MUSIC, FASHION, MEDIA AND ENTERTAINMENT
CRUSH Magazine | Independent Music • Entertainment Business • Southern Culture
ATLANTA / SAVANNAH / JACKSONVILLE / MIAMI
One song can introduce an artist.
One memorable video can introduce a personality.
But building an entertainment identity that lasts requires something bigger than a single record or performance.
That’s the vision behind Party Plug Mikey’s expanding CRUSH creative ecosystem.
The artist also known as Plug Not A Rapper and Mr CRUSH is connecting original music, music-video production, editorial storytelling, branded apparel and future live-entertainment experiences under a shared identity.
The Music Comes First
The current catalog campaign highlights three songs:
GOOD GOOD — A feel-good lifestyle record being promoted alongside fashion, nightlife and everyday experiences.
Watch: https://youtu.be/kD61T_oCRiY
LONG ISLAND ICE TEA — A vacation-minded addition to the CRUSH soundtrack.
Watch: https://youtu.be/hx8TGOBGC-Y
MIKEY TYSON — A performance-focused record receiving attention during the Halloween video-production campaign.
Discover the artist: https://music.apple.com/us/artist/plug-not-a-rapper/1573969143
CRUSH Magazine Tells the Stories
Music is only one part of an artist’s identity.
CRUSH Magazine provides a place to explore the people, influences, songs, cultural connections and creative projects surrounding the brand.
Read CRUSH Magazine:
https://www.orangecrushfestival.net/thezine
CRUSH Clothing Makes the Identity Wearable
Branded T-shirts, hoodies and other apparel extend the visual identity beyond digital content.
Supporters can discover clothing through the official merchandise page.
Shop CRUSH merchandise:
https://www.orangecrushfestival.net/shopmerch
CRUSH UNIVERSITY Connects Music With Campus Culture
The CRUSHTOBER UNIVERSITY 21+ project brings together homecoming references, Southern college culture, entertainment and music.
Its 21-track collection offers another entry point into the artist’s creative world.
Listen to CRUSHTOBER UNIVERSITY 21+:
https://youtube.com/playlist?list=OLAK5uy_ms7ufYe8J2VBjc-yO2L4PWnbZuZyNxnN4
From the Artist to the Entertainment Experience
The longer-term CRUSH vision connects music discovery with merchandise, media production, community relationships and recurring entertainment experiences.
Miami, Savannah/Tybee, Atlanta and Jacksonville are among the markets in the brand’s published seasonal planning.
Future events depend on confirmed arrangements and operating requirements.
For listeners, the invitation begins with something simple.
Find a song you love.
Discover the artist behind it.
Explore the stories and clothing.
Follow the next chapter.
CRUSH IS BUILDING MORE THAN A PLAYLIST. IT’S BUILDING A CREATIVE WORLD PEOPLE CAN PARTICIPATE IN.
Official website: https://www.orangecrushfestival.net
#MrCRUSH #PartyPlugMikey #PlugNotARapper #OrangeCrushFestival #CRUSHMagazine #CRUSHUniversity #CRUSHClothing #IndependentHipHop
