FROM HOMECOMING TO SPRING BREAK CRUSH Is Building a Year-Round Southern Culture Circuit First we come home. Then we hit the road. Fall 2026 begins on campus. Spring 2027 ends on the coast.

FROM HOMECOMING TO SPRING BREAK

CRUSH Is Building a Year-Round Southern Culture Circuit

First we come home.

Then we hit the road.

Fall 2026 begins on campus.

Spring 2027 ends on the coast.

Between them sits an ambitious idea:

What if the same community that celebrates together during Homecoming could travel together throughout the year?

That is the emerging vision behind CRUSH.

FALL 2026: CRUSH UNIVERSITY™

Atlanta.

Athens.

Atlanta again.

Albany.

Savannah.

Statesboro.

The CRUSH University College Homecoming Tour follows Georgia college culture through football weekends, HBCU traditions, alumni reunions, Greek life, nightlife, fashion, music and student entrepreneurship.

But Homecoming isn’t the destination.

It’s the introduction.

SPRING 2027: CRUSH HITS THE ROAD

MARCH — MIAMI

Spring Break.

Beaches.

Nightlife.

Music.

Creators.

Warm weather.

A completely different environment from Homecoming with many of the same young adults looking for the next experience.

APRIL — SAVANNAH / TYBEE

CRUSH returns to the coast.

Savannah culture meets beach culture in one of the places most deeply connected to the history of the CRUSH story.

MAY — ATLANTA

The movement returns to the capital.

Pools.

Mansions.

Memorial Day energy.

Music.

Creators.

Nightlife.

The college year is ending.

Summer is beginning.

JUNE — JACKSONVILLE

Then comes Juneteenth weekend.

Florida.

Summer.

Culture.

Celebration.

And the closing chapter of the spring circuit.

ONE AUDIENCE. DIFFERENT ENVIRONMENTS.

That’s the strategy.

Homecoming isn’t isolated from Spring Break.

Music isn’t isolated from fashion.

Nightlife isn’t isolated from tourism.

Merchandise isn’t isolated from media.

And an event isn’t isolated from the brand behind it.

Everything feeds everything.

A student discovers CRUSH UNIVERSITY in Athens.

Sees the Savannah recap.

Buys the tour shirt.

Follows CRUSH.

Sees Miami announced.

Travels with friends.

Creates content.

Returns to Atlanta in May.

And suddenly one customer relationship has survived multiple cities and multiple seasons.

THE PRODUCT IS BIGGER THAN A TICKET

CRUSH is building around experiences.

Tickets are part of that.

But so are:

Merchandise.

Travel.

Content.

Music.

Partnerships.

Creators.

Local businesses.

Food.

Fashion.

Nightlife.

Community.

Every city should look different.

But every city should unmistakably feel like CRUSH.

THIS IS SOUTHERN CULTURE IN MOTION

Atlanta creates.

Athens celebrates.

Albany represents.

Savannah remembers.

Statesboro turns up.

Miami escapes.

Tybee reconnects.

Jacksonville celebrates.

And CRUSH moves between them.

Not trying to replace the cultures that already exist in those cities.

Connecting them.

Amplifying them.

Documenting them.

And creating opportunities around them.

THE ROAD STARTS THIS FALL

CRUSH UNIVERSITY™ — FALL 2026

Atlanta
Athens
Atlanta
Albany
Savannah
Statesboro

CRUSH — SPRING 2027

Miami
Savannah / Tybee
Atlanta
Jacksonville

Two seasons.

Multiple universities.

Multiple cities.

One expanding ecosystem.

FROM CAMPUS TO COAST.

WELCOME TO CRUSH.