HOW ORANGE CRUSH® SETS EXPECTATIONS BEFORE PEOPLE ARRIVE The smoothest festivals aren’t controlled on-site. They’re shaped before travel is booked.

HOW ORANGE CRUSH® SETS EXPECTATIONS BEFORE PEOPLE ARRIVE

The smoothest festivals aren’t controlled on-site.

They’re shaped before travel is booked.

Orange Crush operates with this understanding at the center. Expectations aren’t left to rumor — they’re established through clear scheduling, early communication, and consistent sequencing.

This is why crowds move better, energy stays high, and tension stays low.

THE OFFICIAL TWO-WEEK ORANGE CRUSH TIMELINE

WEEK 1 — CONCENTRATED ENERGY

Savannah & Tybee Island | April 9–13

• Friday night: Arrival surge, nightlife-heavy energy

• Saturday daytime: Beach tradition, free and public

• Saturday night: Savannah’s defining peak

This weekend is built for intensity — fast days, late nights, minimal gaps.

WEEK 2 — EXPANDED FLOW

Savannah • Tybee Island • Allenhurst | April 16–19

• Thursday: Culture launch & music discovery

• Friday: Nightlife momentum

• Saturday: Daytime tradition

• Sunday: Day-long closing festival

Week 2 favors pacing, variety, and a clear endpoint.

WHY EXPECTATION-SETTING CONTROLS CROWDS

When people know:

• What happens when

• Where energy shifts

• Which moments are daytime vs nighttime

• Where the season concludes

Movement becomes intentional instead of reactive.

Orange Crush shapes behavior without rules — simply by publishing clarity early and consistently.

THE RESULT

• Earlier arrivals

• Less congestion

• Better spacing

• Cleaner transitions

• Stronger experiences

That’s not enforcement.

That’s leadership through information.