INSIDE THE CRUSH MUSIC-VIDEO UNIVERSE: PARTY PLUG MIKEY BRINGS MUSIC, FASHION AND ATLANTA NIGHTLIFE TOGETHER
CRUSH Magazine | Atlanta Entertainment • Independent Hip-Hop • Music Videos
ATLANTA, GA — October 30, 2026
One artist. Multiple musical identities. An expanding creative universe.
Party Plug Mikey, also known as Plug Not A Rapper and Mr CRUSH, is preparing a Halloween weekend production campaign designed to bring his music into new visual environments.
The October 31–November 1 filming schedule includes planned nightclub footage, street-level scenes, fashion-focused content and CRUSH DA MIC performances.
The featured records include Mikey Tyson, Turnt, Shawty Freak Sumn, Sumn Fine Shits, Think She A Model and Arch Madness featuring Tyniee.
The Nightlife Chapter
Saturday’s production plans emphasize the energy of Atlanta nightlife.
Mikey Tyson and Turnt are scheduled for late-night filming, with artist performance and dance-centered visuals.
These settings give the songs opportunities to reach listeners through short-form clips, music-video releases and social media.
The Performance Chapter
Sunday’s CRUSH DA MIC filming brings a different approach.
The planned production includes direct-to-camera performances, school-themed fashion, cheerleader-inspired outfits and colorful character costumes.
The scheduled songs include Sumn Fine Shits, Mikey Tyson and Arch Madness.
The Lifestyle Chapter
The CRUSH music campaign also highlights two additional records:
GOOD GOOD — Feel-good moments, fashion and nightlife.
Watch: https://youtu.be/kD61T_oCRiY
LONG ISLAND ICE TEA — Vacation energy, travel and celebration.
Watch: https://youtu.be/hx8TGOBGC-Y
The Clothing Chapter
Official CRUSH apparel connects the visual identity with everyday fashion.
Supporters can explore T-shirts, hoodies and available merchandise through the official shop.
SHOP CRUSH CLOTHING:
https://www.orangecrushfestival.net/shopmerch
DISCOVER PLUG NOT A RAPPER ON APPLE MUSIC:
https://music.apple.com/us/artist/plug-not-a-rapper/1573969143
READ CRUSH MAGAZINE:
https://www.orangecrushfestival.net/thezine
The music introduces the artist. The visuals introduce the personality. The clothing makes the identity wearable.
WELCOME TO THE CRUSH MUSIC-VIDEO UNIVERSE.
#PartyPlugMikey #PlugNotARapper #MikeyTyson #CRUSHDAMIC #AtlantaHipHop #CRUSHClothing #OrangeCrushFestival
