OFFICIAL 2026 ORANGE CRUSH® NATIONAL TOUR SCHEDULE

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OFFICIAL 2026 ORANGE CRUSH® NATIONAL TOUR SCHEDULE

Managed exclusively by the federal trademark owner, PartyPlugMikey™ (George Turner).

🔥 March 13–16, 2026 — ORANGECRUSH® MIAMI SPRING BREAK

South Beach, Miami, FL

  • Pool parties

  • Yacht activations

  • Beach programming

  • Nightlife integrations

🔥 April 10–12, 2026 — ORANGE CRUSH FESTIVAL® TYBEE/SAVANNAH — WEEKEND 1

Tybee Island & Savannah, GA

🔥 April 17–19, 2026 — ORANGE CRUSH FESTIVAL® TYBEE/SAVANNAH — WEEKEND 2

Tybee Island & Savannah, GA

🔥 April 19, 2026 — CRUSH THE BLOCK™ FINALE

Allenhurst, GA

  • Car show

  • Motorsports

  • Artist stage

🔥 May 30 & 31, 2026 — CRUSH ATLANTA® POOL PARTY PT. 1 & PT. 2

Atlanta, GA

🔥 June 19–21, 2026 — ORANGECRUSH® JAX BEACH

Jacksonville Beach, FL

Juneteenth Weekend

ORANGE CRUSH® MERCH COLLABS — THE 2026 PARTNERSHIP WAVE

Orange Crush® merch has evolved from simple shirts to a full-scale fashion ecosystem, merging college culture, HBCU identity, streetwear, beachwear, and Atlanta-driven urban design.

2026 will be the first year Orange Crush® launches an official, curated designer and brand collaboration program, creating one-of-a-kind drops during each stop of the tour.

These collaborations will:

  • Boost the brand’s cultural value

  • Elevate tour visuals

  • Increase revenue

  • Connect with student fashion communities

  • Build limited-edition collectible pieces

  • Strengthen partnerships with designers, schools & influencers

This is the Orange Crush® Merch Expansion Era.

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1. HBCU & College Collab Collections

Each participating campus (HBCUs + regional schools) will receive a unique colorway and silhouette pack, allowing students to rep their school the official, legal Orange Crush® way.

Examples:

  • CAU-themed pastel pink + black varsity jacket

  • FAMU orange + green cropped tees

  • JSU powder blue hoodie + shorts sets

  • Savannah State blue + orange beach shorts

  • Albany State royal yellow letterman patches

Key items across all schools:

  • Oversized tees

  • Crop tops

  • Hoodies

  • Shorts

  • Swimwear

  • Tote bags

  • Branded slides

  • Line jackets (with permission)

Students crave identity — and Orange Crush® delivers it through legally structured merch that matches their campus culture.

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2. Streetwear Brand Partnerships

2026 focuses on partnering with major and emerging black-owned urban clothing brands, plus key Atlanta, Miami, and Jacksonville labels with real cultural pull.

Targeted brand types:

  • Atlanta streetwear (Trap-inspired, luxury-urban, nightlife drip)

  • Miami swimwear + resort wear lines

  • Jacksonville surf-street hybrids

  • HBCU alumni-owned clothing brands

  • Up-and-coming designers with strong TikTok/IG presence

Collab styles:

  • Limited “dual logo” releases

  • Luxury embroidered pieces

  • Metallic foil editions

  • Artist & influencer custom capsules

  • State-specific color drops depending on the tour stop

These collaborations make each stop feel like a fashion moment, not just a weekend.

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3. Designer Showcases at Each Stop

The 2026 tour brings designers into the spotlight with on-site mini pop-ups, runway-style influencer segments, and pre-release drops.

At Miami, Atlanta & JaxBeach specifically:

  • Swimwear debuts

  • Resort wear launches

  • Custom jewelry collabs

  • Sunglasses collections

  • Sneaker & slides releases

At Savannah & Tybee:

  • Hoodie + varsity jacket drops

  • Denim capsules

  • Artist-designed prints

  • Festival bomber jackets

Crush Magazine™ will cover designers, showcasing their story, college roots, and style.

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4. The “CrushFit™” Aesthetic

This is your trademarked fashion identity — the official Orange Crush® look.

Five pillars of CrushFit™ fashion:

  1. Beach Drip – bikinis, trunks, mesh coverups

  2. Streetwear Drip – oversized tees, cargo shorts, varsity jackets

  3. Club Drip – dresses, sparkles, monochrome fits

  4. Athleisure Drip – leggings, fitted tops, performance shorts

  5. Preppy HBCU Drip – school-themed polos, crewnecks, collegiate lettering

Every designer collab should fit one of these five signature identities to reinforce visual consistency across the brand.

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5. Influencer Merch Drops

Influencers will receive:

  • Preview boxes

  • Exclusive unreleased tees

  • Limited collab fits

  • “Creator-only” tour jackets

  • Early access drops

  • Custom embroidered pieces with their tags

Every influencer who touches the brand becomes a walking billboard.

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6. Licensing Under Full Trademark Control

Every collab is licensed under:

  • Orange Crush®

  • Orange Crush Festival®

  • Crush Atlanta®

  • Orange Crush® Jax Beach™

  • Crush The Block™

  • PartyPlugMikey™ (brand owner)

This eliminates:

  • unauthorized sellers

  • fake merch

  • bootleg shirts

  • unlicensed online stores

  • stolen designs

All merch partners must be approved and contracted through the legal brand owner.

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7. The 2026 Limited Edition “Tour Drop”

At every stop:

  • NEW design

  • NEW color

  • NEW vibe

  • NEVER reprinted

Meaning:

Only the people who attended Miami, Tybee, Atlanta, or Jax Beach will ever have that exact merch.

Tour stops become collectible moments.

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8. The 2026 Vision: The Orange Crush® Fashion House

By mid-2026, the brand expands into:

  • seasonal capsule drops

  • designer partnerships

  • licensing programs

  • fashion influencers

  • a permanent merch storefront online

  • pop-up retail activations at all tour stops

This creates a unified clothing identity — not just merch.

Orange Crush® becomes a fashion culture, not just an event.

CONCLUSION

2026 marks the first true Orange Crush® Designer Era, powered by official licensing, HBCU integrations, streetwear collabs, luxury swimwear designers, and influencer support — all under one legal trademark owner.

This is the beginning of a fashion empire.

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OFFICIAL 2026 ORANGE CRUSH® NATIONAL TOUR SCHEDULE