Orange Crush® is being executed as a fully digital, culture-driven tour, where the magazine, website

Orange Crush® is being executed as a fully digital, culture-driven tour, where the magazine, website, and Instagram ecosystem replace traditional promoters, flyers, and campus activations. Instead of chasing students and crowds physically, the strategy speaks directly to Black audiences online by naming their cities, colleges, HBCUs, nightlife interests, and travel habits, making them feel intentionally included. The tour is framed not as isolated events, but as a seasonal migration of Black culture, built around beaches, nightlife, college energy, Greek travel, military weekends, artist platforms, and major cultural moments like Spring Break and Juneteenth.

At the center of the strategy is a master magazine article, supported by multiple city-specific spin-off articles, each designed to pull crowds from surrounding cities, campuses, and regions into exact Orange Crush® tour stops: Miami (Mar 13–16), Savannah (Apr 9–13), Crush® The Mic™ (Apr 16), Freaknik ’26 (Apr 17), Orange Crush® Tybee (Apr 18), ABC ’26 (Apr 18), Crush The Block® (Apr 19), CRUSH® Atlanta (May 24–31), and Orange Crush® Jax Beach Juneteenth (June 19–21). Each article functions as both hype and information, detailing who should attend, where crowds are traveling from, and what type of experiences to expect, from mansion pool parties and yacht events to beach days, nightlife takeovers, car & bike culture, and artist showcases.

Instagram acts as the distribution engine, not just a promotional tool. Long-form editorial content is broken into captions, reels, stories, and carousels and reposted across multiple Orange Crush® and Crush Magazine pages, creating constant visibility, social proof, and the perception of scale. By consistently showing crowds, culture, locations, and lifestyle—not just flyers—Orange Crush® triggers organic group travel, Greek planning, artist participation, and tourist attendance without needing on-campus promotion. Flyers and guerrilla marketing remain optional supplements, but the core of the tour is digital authority, cultural relevance, and repetition, positioning Orange Crush® as an unavoidable spring destination rather than a single event.

🍊 ORANGE CRUSH® MIAMI

March 13–16 | The Spring Break Standard

Miami doesn’t wait for spring to arrive — Miami IS spring.

Every March, Black students, Greeks, creatives, military members, and tourists already know where the energy goes. This year, that energy has a name: Orange Crush® Miami.

From South Beach to Wynwood, from Brickell rooftops to waterfront yachts, Orange Crush® Miami is the official kickoff to a national Black spring migration.

WHO MIAMI IS PULLING IN

This stop is built for travel.

Students and crews are coming from:

• University of Miami

• Florida International University (FIU)

• Miami Dade College

• Florida Memorial University

• Florida A&M (Tallahassee)

• Bethune-Cookman (Daytona)

• Edward Waters (Jacksonville)

• UCF (Orlando)

And cities including:

Fort Lauderdale, Orlando, Tampa, Daytona Beach, Jacksonville, Tallahassee, Atlanta, Houston, Dallas, New York, Philly, Baltimore, Detroit

WHAT TO EXPECT

• Mansion pool parties

• Yacht day parties

• Beach-to-night experiences

• Industry nightlife

• Nonstop content energy

Miami is not optional.

This is where the season begins.

Orange Crush® Miami | March 13–16

🔶 ORANGE CRUSH® SAVANNAH

April 9–13 | The Cultural Core

Savannah is where Orange Crush® becomes more than a trip — it becomes a takeover.

This is the longest stop on the tour because Savannah pulls from every direction. The students, the Greeks, the creatives, the military, the alumni — everybody touches Savannah.

WHO SAVANNAH IS MOVING

Colleges & HBCUs:

• Savannah State University

• SCAD

• Albany State University

• Fort Valley State University

• Paine College

• Georgia Southern (Statesboro)

• Clark Atlanta

• Morehouse

• Spelman

• Morris Brown

• Georgia State

Feeder cities:

Atlanta, Macon, Columbus, Augusta, Statesboro, Brunswick, Hinesville, Jesup, Jacksonville, Charleston, Columbia

WHAT MAKES SAVANNAH DIFFERENT

• Multi-day nightlife

• Student-heavy crowds

• Greek travel energy

• Military presence (Fort Stewart)

• Coastal vibes without Miami chaos

Savannah is where memories are made — not rushed.

Orange Crush® Savannah | April 9–13

🎤 CRUSH® THE MIC™

April 16 | The Platform Night

Crush® The Mic™ isn’t about partying — it’s about being seen.

This night is for:

• Artists

• DJs

• Poets

• Creators

• Media personalities

• Influencers

• Labels watching talent in real crowds

WHO SHOULD BE HERE

Creatives from:

• SCAD

• Savannah State

• Clark Atlanta

• Georgia State

• Florida A&M

• Jackson State

• Albany State

• Fort Valley State

And cities:

Atlanta, Savannah, Jacksonville, Charleston, Columbia, Tallahassee

If you’ve ever said:

“I just need the right crowd.”

This is that crowd.

Crush® The Mic™ | April 16

😈 FREAKNIK ’26

April 17 | History Rewritten

Freaknik isn’t nostalgia — it’s DNA.

Freaknik ’26 brings:

• Old-school Freaknik energy

• New-generation nightlife

• Greek alumni

• Millennials

• Gen Z party culture

This night is built for:

• Atlanta alumni

• HBCU grads

• Greek organizations

• Crowds who know the culture

Cities pulling up heavy:

Atlanta, Birmingham, Montgomery, Columbia, Charlotte, Nashville, Jacksonville

This isn’t a theme party.

It’s a statement.

Freaknik ’26 | April 17

🍊 ORANGE CRUSH® TYBEE ISLAND

April 18 | Beach Day, Elevated

Tybee is where Orange Crush® breathes.

After Savannah nights, the crowd moves to the water.

WHO TYBEE DRAWS

• Savannah & SCAD students

• Atlanta travelers

• Jacksonville beach crowds

• Charleston & Hilton Head tourists

• Military groups

WHAT IT FEELS LIKE

• Day parties

• Swimwear energy

• DJs on repeat

• Oceanfront vibes

• Cameras everywhere

Tybee is reset energy — and necessary.

Orange Crush® Tybee | April 18

👙 ABC ’26

April 18 | Savannah After Dark

ABC ’26 is grown energy.

No campus rules.

No daytime limits.

Just nightlife culture.

This night brings together:

• Tourists

• Locals

• Students

• Creatives

• Professionals

ABC ’26 is the bridge between student culture and adult nightlife.

If you understand dress codes, bottle service, and after-hours — this night is for you.

ABC ’26 | April 18

🚗 CRUSH THE BLOCK®

April 19 | Culture on Wheels

Crush The Block® is community culture.

Cars.

Bikes.

Music.

People.

WHO PULLS UP

• Military from Fort Stewart

• Riders from Georgia & Florida

• Savannah & Hinesville locals

• Atlanta car clubs

This is daytime culture with real energy — not a parking lot meetup.

Crush The Block® | April 19

💦 CRUSH® ATLANTA

May 24–31 | Power Week

Atlanta doesn’t do weekends.

Atlanta does weeks.

Crush® Atlanta is a multi-day run, pulling every lane of the culture.

WHO ATLANTA BRINGS

HBCUs & Colleges:

• Clark Atlanta

• Morehouse

• Spelman

• Morris Brown

• Georgia State

• Georgia Tech

• Emory

Cities:

Douglasville, College Park, Macon, Columbus, Birmingham, Montgomery, Charlotte, Nashville, Memphis

WHAT TO EXPECT

• Mansion pool parties

• Industry nightlife

• Label presence

• Heavy influencers

• Nonstop motion

Atlanta is where Orange Crush® becomes national.

CRUSH® Atlanta | May 24–31

✊🏾 ORANGE CRUSH® JAX BEACH

June 19–21 | Juneteenth Energy

Freedom Weekend.

Beach culture.

Black celebration.

Jacksonville Beach closes the season with purpose.

WHO THIS IS FOR

• Edward Waters University

• Jacksonville locals

• Savannah & Tallahassee travelers

• Orlando & Daytona beach crowds

• Military & veterans

Juneteenth weekend isn’t random.

It’s intentional.

This is celebration with meaning.

Orange Crush® Jax Beach | June 19–21

FINAL STATEMENT

No matter what city you’re in —

Miami.

Atlanta.

Savannah.

Tallahassee.

Columbia.

Charlotte.

Houston.

Detroit.

New York.

Orange Crush® is already talking to you.

You just have to decide which stop you’re pulling up to.

🍊