“ORANGE CRUSH TAKES OVER JACKSONVILLE — A JUNETEENTH SUPERWEEKEND POWERED BY STREET ENERGY, BEACH CULTURE & BRAND AUTHORITY”
“ORANGE CRUSH TAKES OVER JACKSONVILLE — A JUNETEENTH SUPERWEEKEND POWERED BY STREET ENERGY, BEACH CULTURE & BRAND AUTHORITY”
If you’ve been online at all, you’ve seen the clips.
Crowds. Beaches. Fits. Parties.
Orange Crush Festival® has become a streetwear + beachwear + nightlife aesthetic all its own.
Now Complex can confirm: the movement touches Jacksonville, Florida next.
June 19–21.
Juneteenth Weekend.
A three-day wave hitting the entire coastline.
This is NOT a small pop-up.
This is a full-scale takeover led by George Ransom Turner III, the founder of the original Orange Crush Festival and the driving force behind the Crush Tour brand.
The Jacksonville activation includes:
🔥 A massive FREE June 20 Beach Bash
🔥 Three nights of parties stretching across downtown, Jax Beach & nightlife districts
🔥 Merch drops, influencer activations, and Plug Not A Rapper tie-ins
🔥 The Crush aesthetic — oranges, neon, street energy, and beach chaos
Turner, who has built one of the South’s most recognizable festival IP portfolios, says Jax will be “the biggest Juneteenth beach celebration Florida has ever seen.”
Considering the crowds Crush pulls, he’s probably right.
