ORANGE CRUSH® TOUR 2026 ATTENDANCE PROJECTION MODEL
ORANGE CRUSH® TOUR 2026
ATTENDANCE PROJECTION MODEL
(BRAND RE-UNIFICATION + LICENSED PERFORMANCE MARKETING SCENARIO)
This projection model assumes the following 2026 conditions:
• Unified Orange Crush® trademark control
• Licensed use of name, likeness, and performance marketing
• Multi-city tour amplification instead of single-city isolation
• Controlled permitting with coordinated city logistics
• National college, military-age, and working-class 18–40 audience targeting
Projections are based on historical attendance ranges, comparative city capacity, travel patterns, and restored marketing reach.
MIAMI, FL
ORANGE CRUSH® MIAMI | MARCH 13–16, 2026
Projected Total Attendance (4 days): 65,000 – 95,000
Daily breakdown estimate:
• Day parties, pool parties, nightlife, yacht events distribute crowds across multiple venues
• High out-of-state draw from Florida, Georgia, Texas, Northeast, Midwest
Rationale:
Miami functions as the tour ignition city. With unified branding, Miami absorbs suppressed demand from prior years and benefits from Spring Break travel already in motion. Projection assumes no single-site bottleneck and multiple licensed activations.
SAVANNAH, GA
ORANGE CRUSH® SAVANNAH | APRIL 9–13, 2026
Projected Total Attendance (5 days): 40,000 – 55,000
Rationale:
Savannah benefits from:
• College density
• Military population
• Regional drive-in traffic
• Tour momentum from Miami
Attendance is distributed across nightlife, pop-ups, showcases, and private events, not a single beach choke point.
SAVANNAH, GA
CRUSH® THE MIC™ | APRIL 16, 2026
Projected Attendance (1 day): 6,000 – 10,000
Rationale:
This is a talent-driven, performance-focused event, not a mass-crowd beach gathering. Projection reflects high engagement, controlled capacity, and national creative draw.
SAVANNAH, GA
FREAKNIK ’26 | APRIL 17, 2026
Projected Attendance (1 day): 15,000 – 22,000
Rationale:
Freaknik branding historically pulls:
• Regional travel
• Greek organizations
• Alumni + working-class attendees
Unified licensing restores nostalgia-driven turnout without exceeding infrastructure limits.
TYBEE ISLAND, GA
ORANGE CRUSH® TYBEE | APRIL 18, 2026
Projected Attendance (1 day): 28,000 – 35,000
Rationale:
This projection reflects:
• Official permitting
• Controlled access
• Restored national brand recognition
It intentionally remains below historical unpermitted peak years while exceeding 2025 due to re-unified marketing and tour synergy.
SAVANNAH, GA
ABC ’26 | APRIL 18, 2026
Projected Attendance (1 day): 8,000 – 12,000
Rationale:
ABC functions as a parallel activation, pulling a different demographic slice and reducing beach overcrowding while increasing total citywide participation.
ALLENHURST, GA
CRUSH THE BLOCK® | APRIL 19, 2026
Projected Attendance (1 day): 10,000 – 15,000
Rationale:
Automotive culture, trail rides, block activations, and regional car clubs bring strong turnout from Georgia, Florida, and South Carolina without reliance on coastal tourism.
ATLANTA, GA
CRUSH® ATLANTA | MAY 24–31, 2026
PART 1: MAY 24 – POOL PARTY WEEKEND
Projected Attendance: 12,000 – 18,000
PART 2: MAY 30–31 – MAIN ATLANTA WEEKEND
Projected Attendance: 35,000 – 50,000
Total Atlanta Week Projection: 47,000 – 68,000
Rationale:
Atlanta is the cultural anchor city:
• Massive regional population
• College density
• Music, nightlife, and influencer gravity
Splitting weekends increases total attendance while maintaining venue control.
JACKSONVILLE BEACH, FL
ORANGE CRUSH® JUNETEENTH | JUNE 19–21, 2026
Projected Total Attendance (3 days): 30,000 – 45,000
Rationale:
Juneteenth + Orange Crush® branding creates:
• Cultural significance
• Family + adult crossover
• Strong Southeast travel
Projection reflects both celebratory and commercial participation.
TOTAL ORANGE CRUSH® TOUR 2026
ALL CITIES COMBINED
Conservative Projection: 234,000 attendees
Mid-Range Projection: 285,000 attendees
High-Performance Projection: 342,000+ attendees
KEY ANALYTICS CONCLUSION
Under unified trademark licensing and restored performance marketing, Orange Crush® does not rely on a single city to carry total attendance. The tour model:
• Reduces infrastructure strain
• Increases total cultural reach
• Stabilizes attendance per city
• Protects host municipalities
• Maximizes brand equity
This projection reflects controlled success, not unmanaged mass gatherings.
