ORANGE CRUSH® TOUR 2026 ATTENDANCE PROJECTION MODEL

ORANGE CRUSH® TOUR 2026

ATTENDANCE PROJECTION MODEL

(BRAND RE-UNIFICATION + LICENSED PERFORMANCE MARKETING SCENARIO)

This projection model assumes the following 2026 conditions:

• Unified Orange Crush® trademark control

• Licensed use of name, likeness, and performance marketing

• Multi-city tour amplification instead of single-city isolation

• Controlled permitting with coordinated city logistics

• National college, military-age, and working-class 18–40 audience targeting

Projections are based on historical attendance ranges, comparative city capacity, travel patterns, and restored marketing reach.

MIAMI, FL

ORANGE CRUSH® MIAMI | MARCH 13–16, 2026

Projected Total Attendance (4 days): 65,000 – 95,000

Daily breakdown estimate:

• Day parties, pool parties, nightlife, yacht events distribute crowds across multiple venues

• High out-of-state draw from Florida, Georgia, Texas, Northeast, Midwest

Rationale:

Miami functions as the tour ignition city. With unified branding, Miami absorbs suppressed demand from prior years and benefits from Spring Break travel already in motion. Projection assumes no single-site bottleneck and multiple licensed activations.

SAVANNAH, GA

ORANGE CRUSH® SAVANNAH | APRIL 9–13, 2026

Projected Total Attendance (5 days): 40,000 – 55,000

Rationale:

Savannah benefits from:

• College density

• Military population

• Regional drive-in traffic

• Tour momentum from Miami

Attendance is distributed across nightlife, pop-ups, showcases, and private events, not a single beach choke point.

SAVANNAH, GA

CRUSH® THE MIC™ | APRIL 16, 2026

Projected Attendance (1 day): 6,000 – 10,000

Rationale:

This is a talent-driven, performance-focused event, not a mass-crowd beach gathering. Projection reflects high engagement, controlled capacity, and national creative draw.

SAVANNAH, GA

FREAKNIK ’26 | APRIL 17, 2026

Projected Attendance (1 day): 15,000 – 22,000

Rationale:

Freaknik branding historically pulls:

• Regional travel

• Greek organizations

• Alumni + working-class attendees

Unified licensing restores nostalgia-driven turnout without exceeding infrastructure limits.

TYBEE ISLAND, GA

ORANGE CRUSH® TYBEE | APRIL 18, 2026

Projected Attendance (1 day): 28,000 – 35,000

Rationale:

This projection reflects:

• Official permitting

• Controlled access

• Restored national brand recognition

It intentionally remains below historical unpermitted peak years while exceeding 2025 due to re-unified marketing and tour synergy.

SAVANNAH, GA

ABC ’26 | APRIL 18, 2026

Projected Attendance (1 day): 8,000 – 12,000

Rationale:

ABC functions as a parallel activation, pulling a different demographic slice and reducing beach overcrowding while increasing total citywide participation.

ALLENHURST, GA

CRUSH THE BLOCK® | APRIL 19, 2026

Projected Attendance (1 day): 10,000 – 15,000

Rationale:

Automotive culture, trail rides, block activations, and regional car clubs bring strong turnout from Georgia, Florida, and South Carolina without reliance on coastal tourism.

ATLANTA, GA

CRUSH® ATLANTA | MAY 24–31, 2026

PART 1: MAY 24 – POOL PARTY WEEKEND

Projected Attendance: 12,000 – 18,000

PART 2: MAY 30–31 – MAIN ATLANTA WEEKEND

Projected Attendance: 35,000 – 50,000

Total Atlanta Week Projection: 47,000 – 68,000

Rationale:

Atlanta is the cultural anchor city:

• Massive regional population

• College density

• Music, nightlife, and influencer gravity

Splitting weekends increases total attendance while maintaining venue control.

JACKSONVILLE BEACH, FL

ORANGE CRUSH® JUNETEENTH | JUNE 19–21, 2026

Projected Total Attendance (3 days): 30,000 – 45,000

Rationale:

Juneteenth + Orange Crush® branding creates:

• Cultural significance

• Family + adult crossover

• Strong Southeast travel

Projection reflects both celebratory and commercial participation.

TOTAL ORANGE CRUSH® TOUR 2026

ALL CITIES COMBINED

Conservative Projection: 234,000 attendees

Mid-Range Projection: 285,000 attendees

High-Performance Projection: 342,000+ attendees

KEY ANALYTICS CONCLUSION

Under unified trademark licensing and restored performance marketing, Orange Crush® does not rely on a single city to carry total attendance. The tour model:

• Reduces infrastructure strain

• Increases total cultural reach

• Stabilizes attendance per city

• Protects host municipalities

• Maximizes brand equity

This projection reflects controlled success, not unmanaged mass gatherings.