ORANGE CRUSH® TRADEMARK OWNER GEORGE “MIKEY PARTY PLUG” RANSOM TURNER ANNOUNCES NEW HYBRID MUSIC GENRE: CRUSH’ISM™

Written By OrangeCrush Tybee

ATLANTA, GA — George R. “Mikey Plug / Party Plug Mikey” Turner, the federal trademark holder and cultural architect behind the Orange Crush® brand, has officially announced Crush’ism™, a new hybrid music genre combining elements of Hip-Hop, R&B, and Rock.


🍊 ORANGE CRUSH® FESTIVAL TOUR 2026

Main Events Calendar

🍊 Orange Crush® Miami SB | Mar 13–16

🔶 Orange Crush® Savannah | Apr 9–13

🎤 Crush® The Mic™ | Apr 16

😈 Freaknik ’26 | Apr 17

🍊 Orange Crush® Tybee | Apr 18

👙 ABC ’26 | Apr 18

🚗 Crush The Block® | Apr 19

💦 CRUSH® Atlanta | May 24–31

✊🏾 Orange Crush® Jax Beach Juneteenth | June 19–21

Turner emphasizes that he is not a rapper, nor is the genre created for personal music releases. Instead, Crush’ism™ is introduced as a new creative lane designed for artists, producers, DJs, and performers who want to innovate beyond traditional genre boundaries.

“Crush’ism™ is a hybrid sound built for high-energy festival culture,” Turner said. “It blends the rhythm of Hip-Hop, the emotion of R&B, and the intensity of Rock. This genre comes from the same innovation, originality, and leadership that built the Orange Crush® legacy.”

Crush’ism™ is being positioned as the official music lane connected to the Orange Crush® ecosystem, including the Orange Crush Festival, the national Crush Tour, CRUSH Magazine, and future entertainment properties.

While the Orange Crush® brand is known nationally for its impact on student culture, tourism, and entertainment, Turner is now expanding the brand’s footprint into the music industry with a genre he fully conceptualized and named.

“This isn’t just another sound trend,” Turner added. “Crush’ism™ is a new lane. A new identity. And it belongs to the culture that Orange Crush® was built for.”

Crush’ism™ will be introduced publicly through:

  • Select DJ showcases

  • Producer collaborations

  • Compilation projects

  • Festival and tour integrations

  • Creative partnerships with artists ready for a new sound

Artists and industry professionals are invited to engage as the new genre rolls out across the multi-city Orange Crush® 2026 Tour.

Crush’ism™ is now officially recognized and announced as a new music genre.

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🎧 Artist • Albums • Videos • Live Tour

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Stream the albums, run the videos, then catch the live moments on the ORANGE CRUSH FESTIVAL® TOUR 2026.

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Fast links: Swamp Baby • Toxic Plug Love • Ghetto Ted Talk • Not Like Them Rap N*ggaz • Baddies Island • Mapouka Twerk Doctor • BBLS • FRIENDZ8NE
🍊 ORANGE CRUSH FESTIVAL® TOUR 2026

Miami (Mar 13–16) • Savannah/Tybee (Apr 9–18) • Allenhurst (Apr 19) • Atlanta (May 24–31) • Jacksonville (Jun 19–21)

Tour Tickets 🎟️ Countdowns ⏳
Headliner notes
PartyPlugMikey / PlugNotARapper hosting + performing live at key tour moments — including Tybee Beach Bash (Apr 18, 2026).

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ORANGE CRUSH FESTIVAL® TOUR 2026

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Allenhurst • CRUSH THE BLOCK®

April 19, 2026 • 258 Linda Loop SE • Truck/Jeep/Car & Bike Show • Pool Party • ATV Trail Ride

Car & Bike ShowATV Trail RidePool Party
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Crush The Block New Crush The Block Orange Teaser Crush The Block Old

Countdowns

Live timers to your key dates

Miami targetMar 15, 2026
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Savannah Week 1 (unpermitted)Apr 11, 2026
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Tybee/Savannah Week 2 (permitted)Apr 18, 2026
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Atlanta targetMay 24, 2026
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Jacksonville targetJun 19, 2026
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Music • Videos • Live Tour — ORANGE CRUSH FESTIVAL® TOUR 2026

ORANGE CRUSH FESTIVAL® TOUR 2026

PartyPlugMikey presents the ORANGE CRUSH FESTIVAL® Tour — March–June 2026. Includes TYBEE BEACH BASH (Apr 18, 2026) + the full tour run.

GET TICKETS → OrangeCrushTickets.com MERCH OrangeCrushFestival.net
MIAMI • Mar 13–16 SAVANNAH/TYBEE • Apr 9–18 ALLENHURST • Apr 19 ATLANTA • May 24–31 JACKSONVILLE • Jun 19–21

MIAMI • Mar 15 (Yacht Party)

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SAVANNAH Week 1 • Apr 11 (Unpermitted)

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TYBEE/SAV Week 2 • Apr 18 (Permitted)

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ATLANTA • May 24

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JACKSONVILLE • Jun 19

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Tip: these timers use Eastern Time offsets. If you want different start times, edit each data-target.
Tour Dates March • Miami April • Savannah/Tybee Apr 19 • Allenhurst May • Atlanta June • Jacksonville

Official Tour Lineup (by date)

ORANGE CRUSH FESTIVAL® TOUR 2026: ORANGE CRUSH® SPRING BREAK (South Beach Miami) • ORANGE CRUSH® TYBEE (Savannah/Tybee) • CRUSH THE MIC™ • FREAKNIK ’26 • ABC ’26 • ORANGE CRUSH FESTIVAL® TYBEE • CRUSH THE BLOCK® • CRUSH® ATLANTA • ORANGE CRUSH® JUNETEENTH (Jax).

ORANGE CRUSH® SPRING BREAK — SOUTH BEACH MIAMI, FL

March 13–16, 2026

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ORANGE CRUSH® TYBEE — SAVANNAH / TYBEE ISLAND, GA

April 9–18, 2026

Eventbrite Posh

CRUSH THE BLOCK® — 258 Linda Loop SE, Allenhurst GA

Sunday • April 19, 2026

Eventbrite BuyTickets

CRUSH® ATLANTA — May 24–31, 2026

Crush’Lanta Pool Party Part 1 (May 24) + Part 2 (May 30)

Posh (Week) BuyTickets (May 24) Eventbrite (May 30)

ORANGE CRUSH® JUNETEENTH — JACKSONVILLE, FL

June 19–21, 2026

Posh Info

TYBEE BEACH GA • Apr 18 • Near Tybee Pier & Pavilion + Hotel Tybee Parking Lot (31328)

PartyPlugMikey PlugNotARapper Hosting & Performing Live

Posh (Tybee Apr 18)

MARCH | MIAMI

South Beach Miami Spring Break • March 13–16, 2026

CRUSH Miami Spring Break Mansion 2K26 - Saturday March 14 11PM-4AM

CRUSH® MIAMI • Mansion Pool Party (Alt Flyer)

Saturday • March 14 • 11PM–4AM

Eventbrite Posh
Orange Crush Miami Spring Break Yacht Party - Sunday March 15 2026 9PM-Midnight

ORANGE CRUSH® MIAMI • Yacht Party

Sunday • March 15 • 9PM–Midnight

Eventbrite Posh

APRIL | SAVANNAH / TYBEE

April 9–18, 2026 • Henry St Bistro (1308 Montgomery St) + Tybee Beach

BACP Big A** College Party - April 10 @ Henry St Bistro

BACP • Big A** College Party

April 10 • Henry St Bistro • Savannah

Eventbrite Posh
DNN Damn Near Naked Party - Sat 4.11.26 @ Henry St Bistro 9PM-3AM

DNN • Damn Near Naked Party

Saturday • Apr 11 • 9PM–3AM • Henry St Bistro

Eventbrite Posh
CRUSH THE MIC - April 16 @ Henry St Bistro

CRUSH THE MIC™

April 16 • Henry St Bistro • Savannah

Eventbrite Posh
Freaknik 26 - Friday April 17 @ Henry St Bistro Doors Open 9PM

FREAKNIK ’26

Friday • Apr 17 • Doors Open 9PM • Henry St Bistro

Eventbrite Posh
Freaknik 26 @ Henry St Bistro - Friday 4/17/2026

FREAKNIK ’26 (Alt Flyer)

Friday • Apr 17 • 9PM–3AM • Henry St Bistro

Eventbrite Posh
Orange Crush Festival Tybee Beach Bash - April 18 2026

ORANGE CRUSH FESTIVAL® TYBEE • Beach Bash

Saturday • Apr 18 • Near Tybee Pier & Pavilion + Hotel Tybee Parking Lot (31328)

Posh (Tybee)
ABC 26 Anything Butt Clothes - Saturday April 18 2026 @ Henry St Bistro 9PM-3AM

ABC ’26 • Anything Butt Clothes

Saturday • Apr 18 • 9PM–3AM • Henry St Bistro

Eventbrite Posh
ABC 26 Beach After Party - Saturday April 18 2026 @ Henry St Bistro 1308 Montgomery St

ABC ’26 • Official ORANGE CRUSH Beach After Party (Alt Flyer)

Saturday • Apr 18 • Henry St Bistro

Eventbrite Posh

CRUSH THE BLOCK | ALLENHURST

Sunday • April 19, 2026 • 258 Linda Loop SE, Allenhurst GA

Crush The Block - Sun April 19th - 258 Linda Loop SE Allenhurst, GA

CRUSH THE BLOCK®

Truck/Car/Jeep/ATV • Trail Ride • Block Party • Concert + more

Eventbrite BuyTickets

MAY | ATLANTA

CRUSH® ATLANTA • May 24–31, 2026

JUNE | JACKSONVILLE

ORANGE CRUSH® JUNETEENTH • June 19–21, 2026

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Owner & Federal Trademark Holder – Orange Crush® Creator of Crush’ism™ DJ & PRODUCER OPEN-CALL ANNOUNCEMENT
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CRUSH’ISM™ (NEW MUSIC GENRE)