PLUG NOT A RAPPER: WHY THE ORANGE CRUSH FOUNDER IS BUILDING HIS OWN MUSIC LANE
CRUSH MAGAZINE | ARTIST PROFILE
What happens when the person who helped build the party decides to become part of the soundtrack?
That question is central to the evolving career of Party Plug Mikey.
His recording identity, Plug Not A Rapper, reflects an unusual position in entertainment. He is not approaching music solely as an artist seeking an audience. He is also developing an ecosystem of events, media, merchandise, and cultural experiences.
That distinction creates an opportunity.
Every CRUSH destination can introduce new listeners to the catalog. Every music video can introduce viewers to the festival brand. Every live performance can create material for CRUSH Magazine and CRUSH Network Studios.
The challenge is making the music stand independently.
Records such as Good Good, Mikey Tyson, Turnt, and Long Island Ice Tea have different promotional possibilities, from nightclub performances to lifestyle videos and dance-centered content.
The upcoming WHOM IS WHOME album is especially important because it offers an opportunity to present a broader artistic identity.
The promoter can bring the audience to the music. But the music must give that audience a reason to stay.
That is the next stage of the CRUSH story.
Watch the performance:
https://youtu.be/qaQbNjsqCzs
Explore the catalog:
https://music.apple.com/us/artist/plug-not-a-rapper/1573969143
