THE LIFECYCLE OF ORANGE CRUSH®: BEFORE, DURING, AND AFTER THE WEEKENDS (CRUSH RELOADED)

THE LIFECYCLE OF ORANGE CRUSH®: BEFORE, DURING, AND AFTER THE WEEKENDS

Orange Crush doesn’t exist only when people arrive.

It lives before, during, and after the weekends — and that lifecycle is the reason the experience continues to grow stronger instead of burning out.

Understanding that lifecycle is what separates organized culture from chaotic moments.

BEFORE: EXPECTATION & ALIGNMENT

Months before April, people already know:

• There are two weekends

• Each weekend has a purpose

• Daytime and nighttime moments are intentional

• The season has a real ending

That clarity reduces confusion long before crowds form.

DURING: FLOW, NOT FRICTION

WEEK 1 — APRIL 9–13 | SAVANNAH & TYBEE ISLAND

Friday – April 10

• Savannah kickoff nights

• Opening momentum, early arrivals

Saturday – April 11 (Day)

• Tybee Island Free Public Beach Bash

Saturday – April 11 (Night)

• Savannah Main Event Night

Week 1 moves fast and concentrated — exactly as tradition expects.

WEEK 2 — APRIL 16–19 | SAVANNAH • TYBEE ISLAND • ALLENHURST

Thursday – April 16

• Crush The Mic artist showcases

Friday – April 17

• Savannah nightlife programming

Saturday – April 18 (Day)

• Tybee Island Free Public Beach Bash

Sunday – April 19

CRUSH THE BLOCK — ALL-DAY FINALE

📍 258 Linda Loop SE, Allenhurst, GA

• Concerts

• Celebrity moments

• Car, bike, Jeep & truck show

• Pool party experience

• Celebrity basketball game + dunk contest

• Games, motorsports, vendors, VIP zones

AFTER: CLOSURE IS PART OF CONTROL

Orange Crush ends cleanly — not abruptly.

A defined finale allows:

• Safer departures

• Positive memories

• Stronger word-of-mouth

• Clear transition out of Spring Break

That closure protects everything that came before it.