THE LIFECYCLE OF ORANGE CRUSH®: BEFORE, DURING, AND AFTER THE WEEKENDS (CRUSH RELOADED)
THE LIFECYCLE OF ORANGE CRUSH®: BEFORE, DURING, AND AFTER THE WEEKENDS
Orange Crush doesn’t exist only when people arrive.
It lives before, during, and after the weekends — and that lifecycle is the reason the experience continues to grow stronger instead of burning out.
Understanding that lifecycle is what separates organized culture from chaotic moments.
BEFORE: EXPECTATION & ALIGNMENT
Months before April, people already know:
There are two weekends
Each weekend has a purpose
Daytime and nighttime moments are intentional
The season has a real ending
That clarity reduces confusion long before crowds form.
DURING: FLOW, NOT FRICTION
WEEK 1 — APRIL 9–13 | SAVANNAH & TYBEE ISLAND
Friday – April 10
• Savannah kickoff nights
• Opening momentum, early arrivals
Saturday – April 11 (Day)
• Tybee Island Free Public Beach Bash
Saturday – April 11 (Night)
• Savannah Main Event Night
Week 1 moves fast and concentrated — exactly as tradition expects.
WEEK 2 — APRIL 16–19 | SAVANNAH • TYBEE ISLAND • ALLENHURST
Thursday – April 16
• Crush The Mic artist showcases
Friday – April 17
• Savannah nightlife programming
Saturday – April 18 (Day)
• Tybee Island Free Public Beach Bash
Sunday – April 19
CRUSH THE BLOCK — ALL-DAY FINALE
📍 258 Linda Loop SE, Allenhurst, GA
• Concerts
• Celebrity moments
• Car, bike, Jeep & truck show
• Pool party experience
• Celebrity basketball game + dunk contest
• Games, motorsports, vendors, VIP zones
AFTER: CLOSURE IS PART OF CONTROL
Orange Crush ends cleanly — not abruptly.
A defined finale allows:
Safer departures
Positive memories
Stronger word-of-mouth
Clear transition out of Spring Break
That closure protects everything that came before it.
