The Orange Crush® Magazine: What It Is and Why It Exists
The Orange Crush® Magazine: What It Is and Why It Exists
The Voice of the Orange Crush® Movement
Orange Crush® Magazine is the official media arm of the Orange Crush® Festival®—a digital and print platform designed to amplify culture, music, lifestyle, and festival news while controlling the narrative for the brand.
Purpose & Mission
Document festival weekends, artist showcases, and cultural activations.
Highlight HBCU engagement, Greek life participation, and student-driven stories.
Promote lifestyle, fashion, and music trends associated with Orange Crush®.
Serve as a platform for influencers, talent, and emerging artists to gain exposure.
Content & Coverage
Festival Highlights: Event recaps, photos, and behind-the-scenes coverage of pool parties, beach bashes, CRUSH THE MIC™, and CRUSH THE BLOCK™.
Interviews & Features: Celebrity appearances, influencer spotlights, and artist interviews.
Culture & Lifestyle: Trends in fashion, music, dance, and social engagement tied to festival culture.
Exclusive Media: Social content hubs, live coverage, and digital storytelling designed to reach national audiences.
Why It Exists
Maintains brand control by delivering an official narrative for all Orange Crush® events.
Amplifies cultural credibility and festival legitimacy in media and public perception.
Engages fans and sponsors with high-quality, branded content that spans both digital and traditional media.
Supports educational and cultural initiatives, such as HBCU partnerships and Crush University programs.
Impact
Orange Crush® Magazine positions the festival as more than events—it’s a cultural institution, documenting, influencing, and celebrating the lifestyle, music, and energy of the Orange Crush® movement nationwide.
