The Real History of the Orange Crush® Festival & Trademark Owner The Origin of a Cultural Phenomenon
The Real History of the Orange Crush® Festival & Trademark Owner
The Origin of a Cultural Phenomenon
Orange Crush® Festival® is not just a series of events—it is a culturally significant movement that has grown from a single vision into a nationwide festival network. The brand and trademark are owned and operated by its original founder, ensuring authenticity, control, and a cohesive cultural narrative.
Founding & Growth
Created to celebrate music, HBCU culture, lifestyle, and street culture, Orange Crush® quickly became a must-attend festival for Southern youth and college communities.
Over the years, the festival has expanded to pool parties, beach activations, block parties, mansion events, and yacht experiences, each meticulously curated for high-energy, social-media-ready experiences.
Past flagship events include CRUSH ATL Pool Party 2023 hosted by Asian Doll, establishing Orange Crush® as a leading festival in the South.
Trademark Ownership & Brand Control
The Orange Crush® trademark protects the festival’s identity, activations, and branding across all venues.
Legal ownership guarantees control over festival operations, media coverage, merchandise, and partnerships.
Trademark enforcement ensures that all events under the Orange Crush® name maintain quality, authenticity, and safety standards.
Cultural & Community Impact
Festival weekends integrate HBCU partnerships, Greek life, step teams, and community engagement, reinforcing Orange Crush®’s cultural credibility.
Events provide platforms for emerging artists, influencers, and local vendors, amplifying opportunities in both music and business.
Orange Crush® sets the standard for safe, legal, and culturally relevant festival activations, balancing fun with community responsibility.
Why This Matters
Ensures every event is authentic, well-produced, and true to the founder’s vision.
Maintains control over brand perception, protecting attendees, partners, and the cultural legacy of the festival.
Positions Orange Crush® as a premier, trademarked cultural movement, not just a party series.
2026 Orange Crush® Tour Dates & Locations
March 13–16: Orange Crush® Miami Spring Break – Miami, FL (Pool Party, Yacht Party, Beach Events)
April 10–12: Orange Crush® Festival Tybee/Savannah Weekend 1 – Tybee Island / Savannah, GA (Henry St Bistro)
April 17–19: Orange Crush® Festival Tybee/Savannah Weekend 2 – Tybee Island / Savannah, GA (Henry St Bistro / Daffin Park / Allenhurst)
April 19: Orange Crush® Crush The Block™ Finale – Allenhurst, GA
May 30–31: Orange Crush® Atlanta Pool Party Pt 1 & Pt 2 – Atlanta, GA
June 19–21: Orange Crush® Jacksonville Juneteenth Weekend – Jacksonville / Jax Beach, FL
Orange Crush® Festival® is more than events—it’s a cultural institution, built on authenticity, brand control, and a commitment to high-energy experiences that resonate with communities and audiences nationwide.
