WHAT TIME?! BEEN JAMMIN! CLIMATE CONTROLLA! — MR CRUSH DROPS THREE VISUAL EXPERIENCES PUTTING THE SOUTH ON NOTICE Three standout records. Three animated music videos. Four major Southern markets.

WHAT TIME?! BEEN JAMMIN! CLIMATE CONTROLLA! — MR CRUSH DROPS THREE VISUAL EXPERIENCES PUTTING THE SOUTH ON NOTICE

Three standout records. Three animated music videos. Four major Southern markets. One artist building an entire entertainment universe.

SAVANNAH, GA — The clock is ticking. The speakers are knocking. The temperature is rising.

And Mr CRUSH isn’t waiting on anybody to give him the green light.

With AM ORIGINAL, the Savannah-born entertainer is bringing three of the album’s early highest-performing records into the spotlight with official music videos that take listeners through nightlife, Southern car culture, and a fire-and-ice fantasy.

“What Time,” “Been Jammin,” and “Climate Controlla” aren’t just three records to add to the playlist.

They’re three different experiences in one growing CRUSH universe.

The artist behind it all? Mr CRUSH, PartyPlugMikey, and Plug Not A Rapper — three creative identities, one original entertainer.

And whether you’re representing the 912, 404, 678, 770, 904, or 305, there’s a different part of this musical world waiting for you.

⏰ 1. WHAT TIME — THE GROUP CHAT GOT A THEME SONG!

Savannah outside. Atlanta getting dressed. Duval checking the location. Miami asking who’s pulling up.

You know how it goes.

Everybody in the group chat talking about going outside.

One person got the outfits planned.

Somebody already booked the section.

Another person is asking who’s driving.

And that one friend who never shows up is somehow the loudest person in the conversation.

Then somebody asks the question that determines the entire night.

WHAT TIME?!

Mr CRUSH takes that familiar question and turns it into a soundtrack for linkups, birthday weekends, college reunions, beach trips, and spontaneous adventures.

From Savannah State homecoming energy to Atlanta’s nightlife, Jacksonville’s weekend gatherings, and Miami’s after-dark playground, “What Time” is built for people who don’t want to watch everybody else’s memories from their phone.

THE CLOCK AIN’T WAITING. NEITHER SHOULD THE PARTY.

▶ WATCH WHAT TIME — OFFICIAL MUSIC VIDEO

Direct video: https://youtu.be/nvVqnyrdces

THE CRUSH MAGAZINE VERDICT: If your group chat needs a soundtrack, your birthday weekend needs an anthem, or your homecoming crew needs a reason to finally pull up, put this record in rotation.

🔊 2. BEEN JAMMIN — THE WHIP GOT SPEAKERS. THE SOUTH GOT A SOUNDTRACK.

From Cloverdale to the coastline. From Duval to downtown Atlanta. From Savannah to South Beach.

Some people drive to get somewhere.

Other people understand that the ride itself can be the whole experience.

And when the speakers are hitting, the whip is clean, and the playlist ain’t missing?

YOU BEEN JAMMIN.

Mr CRUSH’s “Been Jammin” brings the energy of Southern cruising culture into a larger-than-life visual world.

Think luxury automobiles, booming speakers, glowing boulevards, city lights, rooftop energy, and the freedom of moving from one city to the next.

Savannah brings the hometown roots.

Jacksonville brings the automotive energy.

Atlanta brings the hustle and luxury.

Miami brings the tropical atmosphere.

And the music connects the whole journey.

Whether you’re riding in a custom old-school Chevy, a luxury foreign, a brand-new whip, or the same dependable car that gets you to work every morning, the feeling is universal.

THE PRICE TAG DON’T CONTROL THE VIBE. THE PLAYLIST DOES.

▶ WATCH BEEN JAMMIN — OFFICIAL MUSIC VIDEO

Direct video: https://youtu.be/D8r2bt–aZc

THE CRUSH MAGAZINE VERDICT: Car clubs, automotive creators, DJs, homecoming road-trip crews, and Southern hip-hop listeners — this is the record to put on when the journey deserves its own soundtrack.

🔥❄️ 3. CLIMATE CONTROLLA — THE WEATHERMAN GOT FIRED. CRUSH GOT THE REMOTE.

Too hot for the forecast. Too cold for the competition. The whole atmosphere under new management.

Ever walked into a party and felt the energy change instantly?

The music gets louder.

The lights change.

Everybody starts dancing.

And suddenly the same room that was quiet five minutes ago becomes the hottest spot in the city.

That’s the energy behind “Climate Controlla.”

Mr CRUSH takes the concept of temperature control and transforms it into a colorful, animated world where tropical heat collides with frozen fantasy.

Summer becomes winter.

Pool parties become ice rinks.

Sunshine turns into snowfall.

And with the press of a button, the entire environment transforms.

But underneath the visual spectacle is a bigger idea.

DON’T JUST MATCH THE ENERGY. CHANGE THE WHOLE ATMOSPHERE.

From Atlanta’s dancers and fashion creators to Savannah’s coastal party culture, Jacksonville’s content creators, and Miami’s international nightlife, the concept offers endless ways for audiences to make the record their own.

Freeze-frame transitions.

Hot-and-cold outfit changes.

Dance challenges.

Party transformations.

And the moment somebody walks in and takes the whole function from zero to a hundred.

THE WEATHER APP CAN’T PREDICT THIS TYPE OF PRESSURE.

▶ WATCH CLIMATE CONTROLLA — OFFICIAL MUSIC VIDEO

Direct video: https://youtu.be/uv4KlX6zAVU

THE CRUSH MAGAZINE VERDICT: Dancers, nightlife creators, fashion personalities, partygoers, and anybody who knows how to change the mood when they walk into a room — this is your temperature check.

THREE VIDEOS. ONE COMPLETE NIGHT OUT.

Here’s where the AM ORIGINAL experience gets interesting.

These records don’t just work individually.

They connect.

WHAT TIME is the invitation.

Everybody gets the message. The plans start coming together. The night officially begins.

BEEN JAMMIN is the journey.

The crew gets in the car. The speakers turn up. The city becomes the backdrop.

CLIMATE CONTROLLA is the arrival.

The party comes alive. The atmosphere changes. The experience becomes unforgettable.

Three different concepts.

Three different visual identities.

One continuous cultural storyline.

THE INVITATION. THE RIDE. THE ARRIVAL.

That’s the kind of connected storytelling that makes AM ORIGINAL more than a collection of unrelated songs.

THE ANIMATED CRUSH UNIVERSE IS EXPANDING

Rather than relying entirely on traditional performance footage, Mr CRUSH has developed an animated visual direction for AM ORIGINAL.

Larger-than-life characters.

Stylized cities.

Luxury automobiles.

Fantasy environments.

Moving crowds.

Unpredictable scenery.

And imaginative visual worlds designed around each record’s personality.

The approach allows the artist to take the audience somewhere beyond an ordinary music-video location.

A city can transform into another city.

A beach can become an ice rink.

A clock can become the center of an entire nightlife adventure.

And the same oversized CRUSH personality can connect the experiences into one recognizable universe.

THE GRAPHICS AREN’T JUST PROMOTING THE MUSIC. THEY’RE HELPING TELL THE STORY.

SAVANNAH MADE. ATLANTA CONNECTED. DUVAL APPROVED? MIAMI, YOU DECIDE.

The CRUSH story begins in Savannah, but the music is designed to travel.

912 — SAVANNAH & TYBEE: Hometown pride, Savannah State culture, alumni reunions, coastal entertainment, and the foundation of the CRUSH identity.

404 / 678 / 770 — ATLANTA METRO: Nightlife, music creators, dance culture, fashion, automotive lifestyles, and a growing independent entertainment network.

904 — JACKSONVILLE / DUVAL: Car culture, Southern hip-hop, beach life, nightlife, and regional connections.

305 / 786 — MIAMI: Tropical celebrations, international dance influences, luxury scenery, and nightlife energy.

And beyond the major markets, the wider HBCU community offers another opportunity for these records to become part of real experiences — from campus events and alumni reunions to road trips and homecoming celebrations.

The question isn’t which city owns the CRUSH sound.

IT’S WHICH CITY GONNA TURN IT UP THE LOUDEST.

THE OFFICIAL AM ORIGINAL VIDEO TRIPLE FEATURE

ONE CLICK CAN START THE NIGHT. THREE VIDEOS CAN TAKE YOU THROUGH THE WHOLE EXPERIENCE.

⏰ WHAT TIME

The Nightlife & Group Chat Anthem

▶ https://youtu.be/nvVqnyrdces

🔊 BEEN JAMMIN

The Southern Cruising & Car Culture Anthem

▶ https://youtu.be/D8r2bt–aZc

🔥❄️ CLIMATE CONTROLLA

The Fire & Ice Party Anthem

▶ https://youtu.be/uv4KlX6zAVU

WHICH VIDEO GOT THE HARDEST VISUALS?

Now it’s the audience’s turn.

Are you riding with the spontaneous nightlife energy of “What Time”?

The luxury cars, Southern streets, and speaker-knocking atmosphere of “Been Jammin”?

Or the temperature-changing, fire-and-ice fantasy of “Climate Controlla”?

Watch all three.

Pick your favorite.

Share it with your crew.

Tag the city you’re representing.

And tell CRUSH Magazine which video deserves the crown.

912? 404? 904? 305?

WHO REALLY GOT THE MOST CRUSH ENERGY?

AM ORIGINAL ISN’T JUST AN ALBUM. IT’S A WHOLE WORLD WITH ITS OWN SOUNDTRACK.

Three identities.

Ten records.

Multiple animated music videos.

A growing entertainment universe rooted in Savannah and connected to the wider South.

And an independent artist continuing to turn his personality, experiences, and creative imagination into something audiences can hear, watch, and share.

MR CRUSH.

PARTYPLUGMIKEY.

PLUG NOT A RAPPER.

One artist.

One movement.

And three early standout records leading the latest chapter.

WHAT TIME?!

BEEN JAMMIN!

CLIMATE CONTROLLA!

THE CLOCK IS RUNNING. THE SPEAKERS ARE KNOCKING. THE FORECAST IS CRUSH.

WATCH. SHARE. COMMENT. SUBSCRIBE. JOIN THE CRUSH UNIVERSE.

CRUSH MAGAZINE | ORANGE CRUSH ENTERTAINMENT

Official website: https://OrangeCrushFestival.net

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