WHAT TIME: MR CRUSH TURNS EVERY SECOND INTO RICH TIME Chapter 04 | AM-ORIGINAL I Animated Motion Picture Series CRUSH MAGAZINE | OCTOBER 2026 MUSIC • TIME • AMBITION • LUXURY • ANIMATION WHAT TIME?

WHAT TIME: MR CRUSH TURNS EVERY SECOND INTO RICH TIME

Chapter 04 | AM-ORIGINAL I Animated Motion Picture Series

CRUSH MAGAZINE | OCTOBER 2026
MUSIC • TIME • AMBITION • LUXURY • ANIMATION

WHAT TIME? ON RICH TIME.

Time becomes more than a number on a clock in the fourth chapter of AM-ORIGINAL I.

With What Time, Mr CRUSH transforms the universal experience of watching the clock into a colorful, ambitious animated world centered on confidence, opportunity, urgency, and living in the present.

The record’s defining energy revolves around a simple declaration: today is the time to make something happen.

A WORLD BUILT AROUND CLOCKS

The animated concept emphasizes oversized clocks, ticking hands, digital time displays, purple clock-themed environments, changing locations, and dramatic transitions between daytime and nightlife.

Time is represented as something constantly moving, but also something the central character attempts to command.

The recurring visual clock becomes a symbol of ambition.

Rather than waiting for tomorrow, the character moves through environments where each passing second presents another opportunity.

THE RICH TIME PHILOSOPHY

What Time explores wealth as more than material possessions.

It is also about controlling attention, making decisions, recognizing opportunities, and refusing to postpone experiences indefinitely.

The song’s playful delivery and confident energy provide the foundation for a video that is simultaneously stylish, entertaining, and visually inventive.

Within AM-ORIGINAL I, What Time introduces another side of Mr CRUSH: the artist who understands that timing can be just as important as money.

WATCH WHAT TIME — OFFICIAL ANIMATED MUSIC VIDEO

https://youtu.be/nvVqnyrdces

FOLLOW MR CRUSH

YouTube: https://youtube.com/@plugnotarapperpartyplugmikey

VEVO: https://youtube.com/@plugnotrappervevo

Apple Music: https://music.apple.com/us/artist/plug-not-a-rapper/1573969143

Explore the series: https://www.orangecrushfestival.net/musicvideos