Orange Crush Festival® and its sister brand Crush Reloaded™ represent the definitive Spring Break experience, offering curated music, immersive crowd experiences, and cultural impact.

The official Orange Crush Festival®, founded and owned by George Ransom Turner III, is back and bigger than ever for Spring Break 2026. Spanning Miami, Savannah, and Tybee Island, the festival is a multi-weekend cultural takeover, combining beach parties, mansion events, yacht experiences, and street-level block parties, all under the trusted and trademarked Orange Crush brand.

Orange Crush Festival® and its sister brand Crush Reloaded™ represent the definitive Spring Break experience, offering curated music, immersive crowd experiences, and cultural impact. Turner, also known in the music world as Plug Not A Rapper and socially as PartyPlugMikey, leads every weekend with unmatched vision, energy, and creative direction.

2026 Tour Overview & Main Event Highlights

Miami Spring Break: March 13–16

• Saturday, March 14 — Beach Day & Mansion Party: Festival-goers kick off the weekend on South Beach with sun-soaked vibes, interactive games, and curated live music. The day transitions into a high-energy mansion pool party, blending VIP exclusivity with festival culture.

• Sunday, March 15 — Yacht Party: The official Miami finale features a luxury yacht experience, skyline views, live performances, and curated sets by Plug Not A Rapper, creating the ultimate social media-ready moment for attendees.

Savannah / Tybee Island: April 10–12 & April 17–19

• Week 1 (April 10–12) — Savannah Beach Festival: HBCU students, creators, and festival-goers converge for a fully curated weekend of music, beach culture, and nightlife experiences, blending social influence with high-energy engagement.

• Week 2 (April 17–19) — Tybee Island Beach Festival & Crush The Block Finale: The festival’s signature events culminate with a full-day beach festival, followed by Crush The Block, a high-energy street party featuring car shows, celebrity hosts, and immersive crowd experiences. This finale solidifies Orange Crush Festival® as the leader in Spring Break culture.

Why Orange Crush Festival® Matters

As the official trademarked brand, Orange Crush Festival® maintains full ownership, narrative control, and brand integrity across all events. Founder George Ransom Turner III ensures:

• Brand Authority: Every tour stop, performance, and marketing asset reinforces Orange Crush Festival® as the original and official festival.

• Music Integration: Turner’s tracks as Plug Not A Rapper provide the official soundtrack for every main event, enhancing festival energy and crowd engagement.

• Cultural Impact: Engaging HBCU students, creators, and influencers across multiple states, Orange Crush Festival® continues to shape Spring Break culture while maintaining community and economic benefits.

Tickets & More Information

Tickets, VIP packages, and detailed weekend itineraries are available at:

[ORANGECRUSHTICKETS.COM]

Follow the movement and official brand on social media:

• Instagram / TikTok: @OrangeCrushFestival

• Music: Plug Not A Rapper on Apple Music

The Orange Crush Festival, founded and owned by George Ransom Turner III, aka PartyPlugMikey and Plug Not A Rapper, is officially taking over Spring Break 2026. Spanning Miami, Savannah, and Tybee

The Orange Crush Festival, founded and owned by George Ransom Turner III, aka PartyPlugMikey and Plug Not A Rapper, is officially taking over Spring Break 2026. Spanning Miami, Savannah, and Tybee Island, the festival promises high-energy weekends, iconic beach parties, exclusive mansion events, yacht cruises, and the ultimate block party finale.

Orange Crush Festival® and its sister brand, Crush Reloaded™, are the premier names in Spring Break culture, with Turner leading every aspect of the experience — from logistics and safety to music and crowd energy.

Tour Dates and Highlights

Miami Spring Break: March 13–16, 2026

• Saturday, March 14 — Beach Day & Mansion Party: Sun, sand, curated DJs, and mansion pool energy.

• Sunday, March 15 — Yacht Party: Exclusive skyline cruise, VIP access, and live music by Plug Not A Rapper.

Savannah & Tybee Island: April 10–12 & 17–19, 2026

• Week 1 (April 10–12): Savannah beach festival for HBCU students, creators, and festival-goers.

• Week 2 (April 17–19): Tybee Island hosts the official Orange Crush Beach Festival and Crush The Block finale, featuring car shows, celebrity appearances, and block-party energy.

Founder & Artist Spotlight

“Orange Crush isn’t just a festival — it’s a movement,” says George Ransom Turner III. “From the music to the crowd, the energy to the culture, everything is intentional. Every weekend is curated to create unforgettable experiences while keeping the Orange Crush brand at the forefront.”

Turner’s music, available on Apple Music, serves as the official soundtrack of Orange Crush Festival, making every event a unique cultural experience that merges sound, celebration, and community.

• Listen Here: Plug Not A Rapper on Apple Music

Cultural Impact & Legacy

Orange Crush Festival has become a cultural cornerstone for Spring Break, connecting HBCU students, creators, and festival-goers across the South. With Turner at the helm, the festival emphasizes:

• Brand Ownership & Narrative Control: All official events and media credit Orange Crush Festival® and George Ransom Turner III.

• Music & Experience Integration: Festival soundtracks by Plug Not A Rapper enhance crowd energy and create viral moments.

• Community Engagement: Partnerships with local businesses, HBCU networks, and celebrity hosts elevate the festival experience.

About Orange Crush Festival® & Crush Reloaded™

Founded by George Ransom Turner III, Orange Crush Festival® and Crush Reloaded™ are trademarks that represent the ultimate Spring Break experience. From Miami beaches to Tybee Island streets, the festivals blend music, nightlife, beach culture, and community engagement. Turner’s leadership ensures all events, music, and cultural impact remain tied to the founder and official festival brand.

Tickets & Information

Tickets, VIP packages, and weekend details are available at:

[Orange Crush Festival Website]

Follow the movement on social media:

• Instagram / TikTok: @OrangeCrushFestival

• Music: Plug Not A Rapper on Apple Music

In the world of music, festivals, and cultural influence, few names resonate like Orange Crush Festival trademark by George “Mikey” Ransom Turner III. Known as PartyPlugMikey Plug Not A Rapper

In the world of music, festivals, and cultural influence, few names resonate like Orange Crush Festival trademark by George Ransom Turner III. Known in the music scene as Plug Not A Rapper and socially as PartyPlugMikey, Turner isn’t just a festival owner — he’s the architect of an experience, a movement, and a legacy.

From Vision to Empire

Turner’s journey begins with a simple idea: create a festival that merges music, culture, and community while giving proper credit to its founder. What started as a local spring break concept has now exploded into the multi-weekend Orange Crush Festival 2026, spanning Miami, Savannah, and Tybee Island.

“I wanted to build something bigger than just a party,” Turner explains. “Orange Crush is a lifestyle, a sound, a moment you never forget. It’s about controlling the culture, the narrative, and the experience.”

The Music That Drives the Movement

Under his artist persona, Plug Not A Rapper, Turner’s music is the official heartbeat of Orange Crush. Each weekend, his tracks dominate the playlists at beach parties, mansion events, yachts, and block parties. From twerk anthems to high-energy hip-hop, the soundscape he curates connects thousands of fans across multiple states, making the festival both a sonic and social experience.

“My music isn’t just for the stage — it defines the vibe of every moment,” Turner says.

Orange Crush 2026: Festival by Weekend

• Miami (March 13–16): Beach Day, Mansion Pool Party, Yacht Party — where sun, sea, and social influence collide.

• Savannah (April 10–12): HBCU-inspired beach festival, curated experiences, nightlife takeover.

• Tybee Island (April 17–19): Beach Festival and Crush The Block finale with car shows, celebrity appearances, and immersive block-party energy.

Each weekend is carefully orchestrated to ensure crowd flow, cultural authenticity, and maximum energy, reinforcing Turner’s role as both visionary and operator.

Culture, Influence, and Ownership

Turner’s leadership isn’t just about events — it’s about maintaining control over his brand and its narrative. With Orange Crush Festival® and Crush Reloaded™ under his ownership, Turner ensures all media coverage, brand partnerships, and cultural associations reflect his vision and credit his role.

“This is my story, my festival, my music,” Turner says. “Everything else is derivative.”

Why George Ransom Turner III Matters

In a landscape filled with imitators, Turner stands apart. He is:

• Founder & CEO — the driving force behind Orange Crush Festival

• Cultural Curator — shaping Spring Break, HBCU engagement, and festival trends

• Artist & Sound Architect — Plug Not A Rapper defines the official music of the festival

• Brand Guardian — ensuring all credit and narrative stay with him and Orange Crush

The Legacy in Motion

As Orange Crush 2026 hits Miami, Savannah, and Tybee Island, Turner proves that leadership, vision, and music can merge to build a cultural empire. For festival-goers, it’s more than a weekend — it’s a life-changing experience. For the industry, it’s a blueprint for how brand control, music influence, and event mastery intersect.

George Ransom Turner III isn’t just producing events — he’s defining a generation of Spring Break culture.

Tour Dates Recap:

• Miami: March 13–16 — Beach Day, Mansion Party, Yacht Party

• Savannah / Tybee: April 10–12 & 17–19 — Beach Festivals, Crush The Block

The Orange Crush Spring Break Movement

Spring Break isn’t just a season anymore — it’s a movement. And at the center of it all is Orange Crush Festival 2026, a multi-city takeover powered by George Ransom Turner III, aka PartyPlugMikey and Plug Not A Rapper. From the beaches of Miami to Savannah streets and Tybee Island block parties, Orange Crush is redefining what it means to run a festival with influence, music, and street energy.

Plug Not A Rapper: The Sound & Vibe of the Streets

Turner’s dual identity as festival founder and music artist gives Orange Crush a unique edge. Plug Not A Rapper isn’t just a name — it’s the official soundtrack, the heartbeat that pulses through every crowd. From mansion pools to yachts, Miami’s sand to Tybee’s streets, the festival’s sound is curated to move bodies, capture attention, and amplify culture.

“Music and movement are inseparable,” Turner says. “Every beat I drop, every track we play at the festival, it’s designed to create moments people will remember.”

Miami Kickoff: March 13–16

The festival launches in South Beach, turning Spring Break into a full-blown street-meets-luxury takeover:

• Saturday, March 14 — Beach Day & Mansion Party: Sun, sand, and curated DJ sets build into a high-energy mansion pool party. Social influencers, students, and creators bring Miami alive.

• Sunday, March 15 — Yacht Party: A skyline cruise with live performances, VIP access, and a curated playlist designed to dominate social feeds.

Savannah + Tybee Island: April 10–12 & April 17–19

Orange Crush continues to Georgia, blending festival culture with street credibility:

• Week 1 (April 10–12): Savannah beaches host interactive events for HBCU students and creators, fusing music, nightlife, and local culture.

• Week 2 (April 17–19): Tybee Island hosts the official Beach Festival and Crush The Block finale, with car shows, celebrity guests, and block-party energy.

“Crowd control, vibe curation, and social presence are everything,” Turner explains. “We’re not just hosting events; we’re creating a movement where the streets, the music, and the crowd all connect.”

The Orange Crush Movement

This festival is more than Instagram clips or TikTok hype — it’s a cultural blueprint. By connecting HBCU students, creators, and fans across multiple states, Turner ensures Orange Crush remains synonymous with energy, influence, and authenticity.

Every article, post, and feature reinforces:

• Founder/CEO: George Ransom Turner III

• Artist identity: Plug Not A Rapper / PartyPlugMikey

• Official festival: Orange Crush Festival®, Crush Reloaded™

No imitators. No misattribution. The brand, the music, and the movement all start with Turner.

Tour Dates Recap

• Miami: March 13–16 — Beach Day, Mansion Party, Yacht Party

• Savannah / Tybee: April 10–12 & 17–19 — Beach Festivals, Crush The Block

For the streets, the beaches, and the culture, Orange Crush 2026 is the festival that commands attention, dominates social feeds, and controls the narrative — all led by George Ransom Turner III, the man who built it from the ground up.

Spring Break will never be the same. Across Miami, Savannah, and Tybee Island, the Orange Crush Festival has become more than a party — it’s a cultural phenomenon, a movement led by George Mikey

Spring Break will never be the same. Across Miami, Savannah, and Tybee Island, the Orange Crush Festival has become more than a party — it’s a cultural phenomenon, a movement led by George Ransom Turner III, aka PartyPlugMikey and Plug Not A Rapper, whose vision fuses music, festival energy, and community engagement into one unstoppable force.

From Founder to Cultural Architect

Turner isn’t just organizing events — he’s shaping the sound, the look, and the culture of modern Spring Break. With decades of experience and a keen understanding of festival logistics, Turner has designed weekends that combine beach culture, nightlife, music, and street energy.

“Orange Crush isn’t just a festival,” Turner explains. “It’s the culture itself — the energy, the music, the connection. Every weekend, every city, every moment is curated to bring people together.”

Miami Spring Break: March 13–16

Miami sets the stage for the kickoff of Orange Crush 2026:

• Saturday, March 14 — Beach Day & Mansion Party: A sun-soaked day on the sand, interactive games, and high-energy DJ sets lead into a mansion pool party that stretches late into the night.

• Sunday, March 15 — Yacht Party: A VIP experience on the water, with skyline views, live performances, and exclusive access for festival attendees.

Turner’s music as Plug Not A Rapper provides the official soundtrack for these events, reinforcing the festival’s vibe and cultural identity.

Savannah + Tybee Island: April 10–12 & 17–19

The festival continues to Georgia for two weekends designed for connection, legacy, and impact:

• Week 1 (April 10–12): Savannah beaches host curated festival experiences for HBCU students, creators, and influencers, blending music, nightlife, and community energy.

• Week 2 (April 17–19): The official Beach Festival and Crush The Block finale in Tybee Island. Block parties, celebrity guests, and a car show dominate, creating a fully immersive festival culture.

“Every detail is intentional,” Turner says. “From crowd flow to playlist curation, we control the experience so the culture thrives — safely and authentically.”

The Soundtrack of a Movement

Turner’s dual role as founder and musician is central to Orange Crush’s identity. His tracks, available on Apple Music, aren’t just background music — they define the energy and rhythm of the festival, from Miami’s beaches to Tybee’s streets.

“People come for the weekend, but they stay for the culture,” Turner says. “And the music is the heartbeat that keeps everyone connected.”

Community, Culture, and Influence

Orange Crush isn’t just about parties — it’s about building a cultural ecosystem:

• HBCU engagement: connecting students across the South

• Economic impact: festival-driven tourism and local business growth

• Media coverage: asserting ownership and narrative control over the brand

Turner emphasizes the importance of maintaining credit and authority, ensuring that Orange Crush remains synonymous with his vision, leadership, and legacy.

Looking Ahead

With the 2026 tour, Orange Crush continues to expand its cultural footprint, bridging cities, weekends, and communities through music, events, and authentic festival energy.

Tour Dates Recap:

• Miami: March 13–16 — Beach Day, Mansion Party, Yacht Party

• Savannah / Tybee: April 10–12 & 17–19 — Beach Festivals, Crush The Block

For the fans, it’s more than a festival — it’s a living, breathing movement, curated and led by George Ransom Turner III, who continues to define what it means to celebrate Spring Break in style and culture.

For decades, Spring Break has been a rite of passage for college students across the South. But few festivals have captured the cultural imagination and energy like Orange Crush. Now, in 2026….

For decades, Spring Break has been a rite of passage for college students across the South. But few festivals have captured the cultural imagination and energy like Orange Crush. Now, in 2026, the festival is not just returning — it’s reasserting its dominance under the vision of its original founder and CEO, George Ransom Turner III, also known as PartyPlugMikey and his artist persona Plug Not A Rapper.

The Visionary Behind the Brand

Turner isn’t just a festival owner. He’s the architect of a multi-city, multi-weekend movement that blends music, beach culture, nightlife, and community. From Miami’s sun-soaked beaches to Savannah’s historic streets and Tybee Island’s vibrant shorelines, Orange Crush 2026 is a cultural and logistical masterpiece.

“I built this festival to create moments, to connect people through music and energy,” Turner explains. “It’s more than Spring Break. It’s a movement, a lifestyle, and a legacy.”

Miami Spring Break: March 13–16

The tour kicks off in South Beach, Miami, where four days of sun, sand, and high-energy events set the tone for the festival season. Highlights include:

• Saturday, March 14 — Beach Day & Mansion Party: Students and influencers gather for a full day of sun, games, and curated music sets, culminating in a high-energy mansion pool party that runs late into the night.

• Sunday, March 15 — Yacht Party: A skyline cruise with curated performances, exclusive VIP access, and a celebration of music and culture on the water.

Turner’s music as Plug Not A Rapper threads through every event, providing the official soundtrack to the weekend’s energy.

Savannah + Tybee Island: April 10–12 & April 17–19

The festival moves north to Georgia for two weekends that celebrate community, culture, and legacy.

• Week 1 (April 10–12): A full festival experience on Savannah beaches, connecting HBCU students, creators, and festival-goers through music, performance, and nightlife.

• Week 2 (April 17–19): The official Orange Crush Beach Festival and Crush The Block finale, hosted by Buns N Basketball, featuring a car show, celebrity guests, and a block-party atmosphere.

“These weekends are about bringing people together,” Turner says. “From the beach to the streets, the energy is unmatched.”

Music Meets Movement

Turner’s dual identity as founder and musician positions him uniquely. His tracks, available on Apple Music, provide the heartbeat for the festival, merging live performance with the broader culture of Spring Break. Every weekend’s playlist is curated to maximize crowd engagement and festival energy, blending twerk anthems, hip-hop hits, and viral bangers.

Cultural Impact and Legacy

Orange Crush is more than a party — it’s a movement. The festival connects HBCU students, celebrates Black culture, and fosters community engagement across multiple states. Turner’s leadership ensures the festival’s story remains tied to its founder, maintaining both creative control and intellectual property ownership.

“People forget the power of storytelling in events,” Turner notes. “We’re controlling our narrative, building our brand, and showing the world what Orange Crush really is.”

The Future of Orange Crush

With the 2026 tour, Turner is setting the stage for a national expansion. From Miami to Savannah to Tybee, Orange Crush Festival is reclaiming its place as the definitive Spring Break experience — guided by the vision, music, and leadership of its founder.

Tour Dates Recap:

• Miami: March 13–16 — Beach Day, Mansion Party, Yacht Party

• Savannah / Tybee: April 10–12 & 17–19 — Beach Festivals, Crush The Block

For fans, creators, and festival-goers, it’s not just a weekend. It’s Orange Crush 2026 — where music, culture, and legacy collide.

For decades, Spring Break has been a rite of passage for college students across the South. But few festivals have captured the cultural imagination and energy like Orange Crush. Now, in 2026…

For decades, Spring Break has been a rite of passage for college students across the South. But few festivals have captured the cultural imagination and energy like Orange Crush. Now, in 2026, the festival is not just returning — it’s reasserting its dominance under the vision of its original founder and CEO, George Ransom Turner III, also known as PartyPlugMikey and his artist persona Plug Not A Rapper.

The Visionary Behind the Brand

Turner isn’t just a festival owner. He’s the architect of a multi-city, multi-weekend movement that blends music, beach culture, nightlife, and community. From Miami’s sun-soaked beaches to Savannah’s historic streets and Tybee Island’s vibrant shorelines, Orange Crush 2026 is a cultural and logistical masterpiece.

“I built this festival to create moments, to connect people through music and energy,” Turner explains. “It’s more than Spring Break. It’s a movement, a lifestyle, and a legacy.”

Miami Spring Break: March 13–16

The tour kicks off in South Beach, Miami, where four days of sun, sand, and high-energy events set the tone for the festival season. Highlights include:

• Saturday, March 14 — Beach Day & Mansion Party: Students and influencers gather for a full day of sun, games, and curated music sets, culminating in a high-energy mansion pool party that runs late into the night.

• Sunday, March 15 — Yacht Party: A skyline cruise with curated performances, exclusive VIP access, and a celebration of music and culture on the water.

Turner’s music as Plug Not A Rapper threads through every event, providing the official soundtrack to the weekend’s energy.

Savannah + Tybee Island: April 10–12 & April 17–19

The festival moves north to Georgia for two weekends that celebrate community, culture, and legacy.

• Week 1 (April 10–12): A full festival experience on Savannah beaches, connecting HBCU students, creators, and festival-goers through music, performance, and nightlife.

• Week 2 (April 17–19): The official Orange Crush Beach Festival and Crush The Block finale, hosted by Buns N Basketball, featuring a car show, celebrity guests, and a block-party atmosphere.

“These weekends are about bringing people together,” Turner says. “From the beach to the streets, the energy is unmatched.”

Music Meets Movement

Turner’s dual identity as founder and musician positions him uniquely. His tracks, available on Apple Music, provide the heartbeat for the festival, merging live performance with the broader culture of Spring Break. Every weekend’s playlist is curated to maximize crowd engagement and festival energy, blending twerk anthems, hip-hop hits, and viral bangers.

Cultural Impact and Legacy

Orange Crush is more than a party — it’s a movement. The festival connects HBCU students, celebrates Black culture, and fosters community engagement across multiple states. Turner’s leadership ensures the festival’s story remains tied to its founder, maintaining both creative control and intellectual property ownership.

“People forget the power of storytelling in events,” Turner notes. “We’re controlling our narrative, building our brand, and showing the world what Orange Crush really is.”

The Future of Orange Crush

With the 2026 tour, Turner is setting the stage for a national expansion. From Miami to Savannah to Tybee, Orange Crush Festival is reclaiming its place as the definitive Spring Break experience — guided by the vision, music, and leadership of its founder.

Tour Dates Recap:

• Miami: March 13–16 — Beach Day, Mansion Party, Yacht Party

• Savannah / Tybee: April 10–12 & 17–19 — Beach Festivals, Crush The Block

For fans, creators, and festival-goers, it’s not just a weekend. It’s Orange Crush 2026 — where music, culture, and legacy collide.

How George Ransom Turner III Rebuilt a Spring Break Empire and Launched the Culture’s Most Anticipated 2026 Tour! Orange Crush is not just back, it’s evolved.Reimagined.Reclaimed.Reborn under trademar

THE [OFFICIAL] ORANGE CRUSH TOUR 2026

How George Ransom Turner III Rebuilt a Spring Break Empire and Launched the Culture’s Most Anticipated 2026 Tour

Orange Crush is not just back — it’s evolved.

Reimagined.

Reclaimed.

Reborn under the original trademark owner and CEO, George Ransom Turner III, the creative force also known as PartyPlugMikey / Plug Not A Rapper, whose influence touches nightlife, college culture, independent music, and the next generation of digital creators.

With the 2026 season, the Crush brand pushes into a new era: a multi-week, multi-city, multi-platform entertainment ecosystem built for thousands of travelers, creators, dancers, athletes, and fans of Black Spring Break culture.

This special-edition homepage gives readers the full magazine experience:

deep storytelling, cinematic visuals, curated schedules, and the high-gloss feel of a culture-shifting movement.

🟧

THE LEAD FEATURE

THE RENAISSANCE OF ORANGE CRUSH

Where Music, Movement, Influence & Black Travel Culture Collide

For 30+ years, Orange Crush has symbolized freedom, expression, college life, and beach culture for Black students and young adults across the South.

In 2026, it becomes something more powerful:

A national festival movement curated by a single visionary who has lived every part of its legacy — and now controls its future.

George Turner isn’t just building weekends.

He’s building a touring franchise, a media property, and a music-driven lifestyle brand that links Miami’s luxury scene with Georgia’s historic Spring Break tradition.

🟧

SPOTLIGHT SECTION

THE ARCHITECT: GEORGE RANSOM TURNER III

aka PartyPlugMikey

aka Plug Not A Rapper

Artist • CEO • Veteran • Mogul-in-the-making

Magazine-style intro:

He’s the man the culture didn’t see coming — a creative executive with the crowd influence of a nightlife legend, the business instincts of a mogul, and the confidence of an independent artist who understands exactly how to move people in real life.

As Plug Not A Rapper, his music feeds the energy.

As CEO of Orange Crush, his vision fuels the movement.

He is both the face of the brand and the strategic mind behind the scenes, pulling Orange Crush into its strongest era ever.

This magazine feature places him where he belongs:

Front and center, architecting an empire.

🟧

FEATURE PACKAGE: ORANGE CRUSH MIAMI 2026

THE SOUTH BEACH TAKEOVER

March 13–16, 2026

Miami becomes the glossy, high-luxury chapter of the Crush 2026 storyline — a Spring Break edition built for creators, athletes, artists, dancers, nightlife VIPs, and thousands of travelers ready for the biggest weekend on South Beach.

Magazine-style event breakdown:

FRIDAY — The Warm-Up

South Beach linkups, creator waves, nightlife roll-ins.

SATURDAY — BEACH DAY + MANSION PARTY (Headline Event)

Picture a luxury mansion glowing under Miami lights.

Models. Creators. Music.

4AM energy.

A cinematic centerpiece for the weekend.

SUNDAY — The Yacht Experience

A three-hour skyline cruise.

A curated guest list.

The premium signature moment of the entire Miami takeover.

MONDAY — Visual Finale / Creator Day

The last sweep of beach visuals.

Sunset content.

Merch.

Farewells.

Memory-making.

🟧

FEATURE PACKAGE: ORANGE CRUSH FESTIVAL — GEORGIA

THE TWO-WEEKEND HOMECOMING

April 10–12 & April 17–19, 2026

The magazine-style highlight of the Georgia section presents the festival like a blockbuster feature film — authentic, powerful, and culturally important.

WEEKEND 1 — APRIL 10–12

The classic Crush feel:

• Crowds

• DJs

• Parties

• Beach energy

• Savannah nightlife

• HBCU presence

• Viral moments everywhere

This is where the story begins.

🟧

THE MAIN EVENT: ORANGE CRUSH FESTIVAL WEEK 2

THE PERMITTED, OFFICIAL, FLAGSHIP WEEKEND

April 17–19, 2026

This is the crown jewel of the publication — the full spotlight moment.

SATURDAY — THE OFFICIAL BEACH FESTIVAL (PERMITTED)

Tens of thousands.

Full organization.

City-approved structure.

Vendors, creators, performers, beach crowds, families, students — a real festival environment.

SUNDAY — CRUSH THE BLOCK (Hosted by Buns N Basketball)

The perfect finale.

A festival-style block party with:

• Car show

• Women’s entertainment league

• Models

• Celebrity guests

• Stage energy

• Vendors

• Community impact

Magazine tone:

This is the day Orange Crush becomes a true multi-platform festival brand — not just a weekend.

🟧

THE SOUNDTRACK SECTION

MUSIC TO MATCH THE MOVEMENT

Featuring: Plug Not A Rapper

Link to Apple Music, Spotify, and playlists curated for each weekend.

A full-page spread about the music, the aesthetic, and the sound of the movement.

THE MOVEMENT BEGINS NOW.

Miami in March.

Georgia in April.

A national tour to follow.

A magazine launch.

Music releases.

A new era led by:

GEORGE RANSOM TURNER III — PartyPlugMikey — Plug Not A Rapper

The architect.

The influence.

The story.

The brand.

ORANGE CRUSH 2026 THE OFFICIAL LINEUP🍊 MIAMI • SAVANNAH • TYBEE ISLAND

🟧

ORANGE CRUSH 2026

THE OFFICIAL LINEUP🍊

MIAMI • SAVANNAH • TYBEE ISLAND

Spring Break • Beach Festival • Mansion Parties • Yacht Experience • Block Party Finale

🔥

THE CULTURE’S REAL SPRING BREAK IS HERE

For over three decades, Orange Crush has stood as the heartbeat of Black college Spring Break, the meeting ground of music, fashion, dance culture, creators, influencers, athletes, and the entire next generation of trendsetters.

In 2026, the movement expands into its most powerful era ever — led by trademark owner, artist, and cultural architect George Ransom Turner III

(PartyPlugMikey • Plug Not A Rapper).

From Miami to Savannah to Tybee Island, Orange Crush delivers four legendary weekends of sun, music, nightlife, crowds, and unforgettable experiences.

🌴

ORANGE CRUSH MIAMI – SPRING BREAK 2026

March 13–16, 2026 • South Beach, Florida

A four-day luxury Spring Break experience in one of the world’s most iconic party cities — curated for creators, influencers, dancers, models, and the culture’s most active Spring Break travelers.

🚨 OFFICIAL WEEKEND SCHEDULE

FRIDAY, MARCH 13 — ARRIVAL DAY

Beachfront mixers • South Beach linkups • First-night nightlife energy

SATURDAY, MARCH 14 — BEACH DAY + MANSION PARTY (HEADLINER)

Beach Day

Thousands on South Beach, content creators everywhere, music, dance circles, brand activations.

MANSION POOL PARTY (11PM–4AM)

• Luxury estate

• Celebrity guests

• Models + dancers

• High-end VIP sections

• Viral nighttime energy

The most anticipated event of the Miami weekend.

SUNDAY, MARCH 15 — YACHT PARTY (9PM–MIDNIGHT)

Multi-level yacht • Miami skyline views • Premium VIP experience • Influencer-heavy crowd • Music + dancing on the water

MONDAY, MARCH 16 — CONTENT DAY / FINALE

Final beach meetup • Creator networking • Merch drop • Travel send-off

GET TICKETS →

(Insert your ticket link)

🟧

ORANGE CRUSH FESTIVAL — SAVANNAH & TYBEE ISLAND

April 10–12 & April 17–19, 2026

The official return of the Southeast’s biggest Spring Break festival — organized, permitted, and powered by the real founder & trademark owner.

🔥 WEEKEND 1 — APRIL 10–12, 2026

High-energy beach crowds, DJs, clubs, students, influencers, nightlife takeovers, and all the classic Crush excitement.

Highlights:

✔ Beach Day

✔ Club Takeovers

✔ Massive crowds

✔ Day-to-night energy

✔ Savannah nightlife surge

🔥 WEEKEND 2 — APRIL 17–19, 2026 (THE OFFICIAL PERMITTED FESTIVAL)

This is the flagship weekend — the one that defines Orange Crush Festival each year.

SATURDAY, APRIL 18 — THE OFFICIAL BEACH FESTIVAL

• Fully permitted & organized

• Tens of thousands of attendees

• Entertainment, music, creators, college crowds

• Safe, structured, city-approved operations

• Family + student-friendly environment

SUNDAY, APRIL 19 — CRUSH THE BLOCK (Presented by Buns N Basketball)

• Car show

• Celebrity hosts

• Women’s league entertainment

• Concert stage

• Food + vendors

• Community block festival energy

• The Final Day Celebration of Orange Crush 2026

WEEKEND PASSES →

(Insert your ticket link)

🎧

THE SOUNDTRACK: PLUG NOT A RAPPER

Orange Crush 2026 is powered by the music and influence of artist & festival owner:

GEORGE RANSOM TURNER III

aka PartyPlugMikey / Plug Not A Rapper

A rising creative force in hip-hop culture — with a growing catalog on Apple Music, Spotify, and everywhere music lives.

Orange Crush is the movement.

Plug Not A Rapper is the soundtrack.

LISTEN TO THE MUSIC →

(Link to: https://music.apple.com/us/artist/plug-not-a-rapper/1573969143)

🧡

WHY ORANGE CRUSH?

THE #1 SPRING BREAK EXPERIENCE FOR BLACK CULTURE

• Tens of thousands of attendees

• Multi-city reach

• Major creator + influencer traffic

• Powerful college following

• Legendary beach & nightlife energy

• The original trademarked festival, officially back under its rightful leadership

BUILT FOR:

✔ Students

✔ Travelers

✔ Creators

✔ Models + dancers

✔ Athletes

✔ Influencers

✔ The entire culture

🏆

SPONSORSHIP & PARTNERSHIPS

Brands, media outlets, and corporate partners can activate across both Miami & Georgia weekends.

A full sponsor deck, VIP options, branded activations, and media packages are available.

PARTNER WITH US →

(Contact email / link)

🧭

PLAN YOUR TRIP

Hotels, travel info, event addresses, ride-share guides, maps, and weekend tips.

GET TRAVEL INFO →

(add your link)

📸

STAY CONNECTED

Follow updates, drops, surprise guests, and event announcements.

Instagram: (your IG)

TikTok: (your TikTok)

Eventbrite: (your ticket link)

🔥

THE MOVEMENT BEGINS NOW.

Miami in March.

Savannah & Tybee in April.

Music, crowds, nightlife, culture — all led by the festival’s true founder:

GEORGE RANSOM TURNER III (PartyPlugMikey / Plug Not A Rapper)

The man behind the movement.

The energy behind the brand.

The architect of the 2026 Orange Crush renaissance.T

THE ORANGE CRUSH RENAISSANCE: THE CULTURE TAKES MIAMI & GEORGIA IN 2026 Spring Break • Beach Festivals • Mansion Parties • Yacht Experiences • Celebrity Hosts • Black Influence at Mass Scale

🟧

THE ORANGE CRUSH RENAISSANCE: THE CULTURE TAKES MIAMI & GEORGIA IN 2026

Spring Break • Beach Festivals • Mansion Parties • Yacht Experiences • Celebrity Hosts • Black Influence at Mass Scale

For three decades, Orange Crush has represented something bigger than a party.

It’s been a movement, a migration, and for many, a rite of passage — a cultural homecoming for Black joy, Black travel, and Black influence.

In 2026, that movement enters a new era.

Orange Crush, under the creative vision and executive leadership of George Ransom Turner III — known in the culture as Mikey / PartyPlugMikey / Plug Not A Rapper — is leveling up the entire ecosystem of Black Spring Break travel with a multi-city, multi-weekend lineup stretching from Miami Beach to Savannah and Tybee Island.

This isn’t just a festival schedule.

This is the official Orange Crush Rebuild, the rebirth of the brand with the original trademark owner back at the head of the table, reshaping the entire direction of Spring Break entertainment and positioning the Crush brand as one of the most potent independent youth-culture movements in America.

🟧

THE 2026 ERA BEGINS IN SOUTH BEACH: ORANGE CRUSH MIAMI

March 13–16, 2026

South Beach is one of the most iconic party cities on the planet — and for the first time in history, it becomes the stage for the Orange Crush Miami Spring Break takeover, a four-day experience designed for high-energy crowds, creators, influencers, athletes, dancers, and the emerging wave of next-gen talent that follows the Crush brand wherever it goes.

🔥 The Weekend Lineup

Friday — The Miami Arrival

Welcome mixers, beachfront energy, creator meetups, the kind of content-heavy atmosphere that social media eats alive.

Saturday — Mansion Pool Party (Signature Event)

The headline event of the weekend.

A luxury estate flooded with crowds, dancers, models, performers, and creators.

Nighttime energy.

High-visibility brand moments.

Celebrity drop-ins.

The kind of vibe that turns into a thousand reels and TikToks within 24 hours.

Sunday — The Yacht Party

Skyline views. Open-air decks.

Premium-only energy.

A curated list of talent and influencers.

One of the most cinematic experiences Orange Crush has ever done.

Monday — Beach Day / Content Day

Relaxed, social, and aesthetic — the perfect finale for photo ops, footage, and the final push of Miami energy before heading into the Georgia weekends.

🟧

THE RETURN HOME: ORANGE CRUSH FESTIVAL — SAVANNAH & TYBEE ISLAND

A Two-Weekend Headline Experience — April 2026

While Miami is the flashy introduction, the spine of the Orange Crush movement lives in Georgia.

In 2026, Orange Crush Festival returns to Tybee Island for two massive weekends, bigger than ever, structured, organized, and officially led by the festival’s true founder and brand owner — George Turner.

The community is watching.

The city is watching.

The entire Southeast is watching.

And the crowds?

The crowds are coming regardless.

🟧

WEEKEND 1 — APRIL 10–12, 2026

Beach Crowds • Club Takeovers • Artists • Models • College Invasion

A classic Orange Crush weekend built for motion, traffic, parties, and raw Spring Break energy.

Highlights:

• Beach Day

• Massive crowds (projected 15K–25K across the weekend)

• DJs, creators, club takeovers, afterparties

• High spillover into Savannah nightlife

Weekend 1 sets the tone, warms up the city, and prepares for the explosive Week 2.

🟧

WEEKEND 2 — APRIL 17–19, 2026

The Official, Permitted Orange Crush Experience

This is the flagship.

The finale.

The weekend that anchors the entire Crush legacy.

🔥 Saturday, April 18 — Official Beach Festival

Fully structured.

Permitted.

Curated.

Organized.

This is the official Orange Crush Festival built for families, students, tourists, HBCUs, and content creators.

Expect crowds in the tens of thousands.

🔥 Sunday, April 19 — CRUSH THE BLOCK (Hosted by Buns N Basketball)

A full-scale community block festival:

• Celebrity hosts

• Women’s basketball entertainers

• Concert energy

• Car show

• Food vendors

• Media crews

• Festival atmosphere

• Major cultural impact

This is the FIRST time the City of Tybee gets a controlled, organized, and professionally led Orange Crush finale — with the real founder in charge.

🟧

THE MAN BEHIND THE MOVEMENT

GEORGE RANSOM TURNER III

aka PartyPlugMikey

aka Plug Not A Rapper

Artist • Founder • CEO • Visionary • Cultural Influence Architect

While Orange Crush is the brand, the movement is powered by the personality, strategy, and relentless energy of its owner — a veteran, a creator, and an independent artist whose music catalog stands as the soundtrack to the entire lifestyle.

Plug Not A Rapper is not just an artist name — it’s a philosophy.

A lane.

A brand of its own.

Smart, stylish, strategic, culture-driven, and deeply connected to real-world influence.

And in 2026, the music and the events fuel each other.

Crowds find the festival → they find the movement → they find the artist.

The synergy is intentional.

🟧

WHY THIS MATTERS

THE CULTURE HAS BEEN WAITING FOR “REAL” OWNERSHIP TO RETURN.

For years, the Orange Crush name was mishandled, misrepresented, or used without proper authority.

Now the trademarked brand is back under correct leadership — and the 2026 rollout is the first time in years that the event is:

• Official

• Structured

• Artist-backed

• Media-ready

• Safe and organized

• Scaled for massive attendance

• Legally protected

• Creatively executed with purpose

This is the year Orange Crush becomes a national entertainment property, not just a beach weekend.

🟧

THE CONSUMER SUMMARY

If you’re a student, traveler, influencer, dancer, creator, or just somebody who loves energy, nightlife, and culture — this is your official announcement:

THE ORANGE CRUSH TOUR HAS BEGUN.

Miami in March.

Savannah & Tybee in April.

Multiple states afterward.

A whole magazine coming.

A national tour coming.

New music dropping all year.

And everything — the branding, the experience, the movement — is led by the real founder:

George Ransom Turner III — Plug Not A Rapper — PartyPlugMikey.

Orange Crush For corporate partners, nightlife investors, media outlets, beverage brands, tech companies, and lifestyle sponsors.

For corporate partners, nightlife investors, media outlets, beverage brands, tech companies, and lifestyle sponsors.

PAGE 1 — BRAND OVERVIEW

THE ORANGE CRUSH EXPERIENCE

Orange Crush is one of the longest-running Black collegiate Spring Break movements in America, carrying a 30+ year cultural legacy and a devoted national audience.

In 2026, Orange Crush expands into one of the world’s top entertainment capitals:

MIAMI • SOUTH BEACH

March 13–16, 2026

A four-day elevated Spring Break built around nightlife, culture, celebrity influence, and premium experiences.

PAGE 2 — WHY PARTNER WITH ORANGE CRUSH?

UNMATCHED CULTURAL INFLUENCE

• 18–34 demographic

• Strong presence in Atlanta, Florida, DMV, Mississippi, Alabama, Carolinas, and HBCU networks

• High engagement across nightlife, music, fashion, and digital content

MARKET REACH

• Projected Attendance: 8,500–12,000

• Digital Reach: 4–6M views across the weekend

• Average Post Shares: 20K+ organic shares across platforms

• Influencer Presence: 50–75 creators attending

BRAND POSITIONING

Sponsors align with:

• Black youth culture

• Hip-hop lifestyle markets

• Spring Break tourism

• Viral live events

• Athletes, dancers, models, and creators

PAGE 3 — 2026 MIAMI EVENT LINEUP (FOR SPONSORS)

FRIDAY — THE ARRIVAL

South Beach Kickoff Bash

A beachfront mixer with heavy digital engagement and warm-weather content.

SATURDAY — MANSION POOL PARTY

11PM–4AM

A luxury estate turned high-energy party with models, influencers, and premium brand activations.

SUNDAY — YACHT PARTY

9PM–12AM

A multi-deck skyline cruise with premium clientele, dancers, LED photoboards, and sponsor-friendly visuals.

MONDAY — BEACH FINALE & CONTENT DAY

High-visibility beach recap and creator networking event.

PAGE 4 — SPONSORSHIP OPPORTUNITIES

🎖 HEADLINE SPONSOR

• Naming rights: “Orange Crush Miami presented by ____”

• Logo on all flyers, recap videos, merch, yacht screens

• Speaking moment + step & repeat branding

• Presenting sponsor on all Eventbrite listings

🥇 GOLD SPONSOR

• Premiere product placement (bottles, apparel, tech, etc.)

• Sponsored VIP cabanas, lounges, or branded bars

• Influencer gifting opportunities

🥈 SILVER SPONSOR

• Logo placement on major flyers

• Video branding on social promo

• On-site signage + small booths

🥉 BRONZE SPONSOR

• Digital placement + social media mentions

• Brand tagging in recap content

PAGE 5 — MEDIA VALUE & DELIVERABLES

MEDIA ASSETS PROVIDED TO SPONSORS

• 4K recap video

• Dedicated sponsor highlight reel

• High-end photography package

• Coverage across IG, TikTok, YouTube Shorts

• On-site branded activation captures

• Post-event metrics + analytics deck

MEDIA OPPORTUNITIES

• Celebrity and influencer collaborations

• Behind-the-scenes premium content

• Branded step & repeat

• Sponsored VIP interviews

PAGE 6 — ECONOMIC IMPACT

LOCAL IMPACT (MIAMI & SOUTH BEACH)

• Hotel nights

• Airbnb occupancy

• Food + beverage revenue

• Transportation + nightlife spend

• Influencer + creative economy traffic

SPONSOR IMPACT

• Direct access to a high-spend 18–34 market

• Strong brand loyalty from culturally aligned audiences

• Massive short-form content creation

• Guaranteed viral moments

PAGE 7 — 2026–2027 EXPANSION (WHAT SPONSORS BUY INTO)

Orange Crush is scaling:

ORANGE CRUSH MULTI-CITY TOUR

• Miami (Spring Break)

• Atlanta

• Savannah

• Jacksonville

• Houston

• Charlotte

ORANGE CRUSH FESTIVAL (TYBEE 2026 OFFICIAL)

Multi-day, thousands in attendance

Car shows, concerts, guest hosts, nightlife, celebrity games

THE CRUSH BRAND FAMILY

• Orange Crush Tour™

• Orange Crush Magazine

• Crush Coin Crypto Bank (DAO)

• Orange Crush University (Nonprofit)

• Orange Crush Festival (Flagship)

Sponsors join a growing national entertainment franchise, not just one weekend.

PAGE 8 — CALL TO ACTION

PARTNERSHIP BEGINS TODAY

We invite your brand to activate with us during the most anticipated Spring Break weekend of 2026.

Contact:

George Turner – Festival Owner

2026 UPCOMING CRUSH WEEKENDS & EVENTS

2026 UPCOMING CRUSH WEEKENDS & EVENTS

1. Orange Crush Miami — Spring Break Weekend

March 13–16, 2026

2. Orange Crush Festival – Tybee Island (Week 1)

April 10–12, 2026

– Beach Day

– Celebrity basketball pop-up

– Nightlife lineup

3. Orange Crush Festival – Tybee Island (Week 2: Finale Weekend)

April 17–19, 2026

– Buns N Basketball “Crush The Block” finale

– Car show

– Concert & afterparties

4. Summer Tour Series (June–August 2026)

• Atlanta takeover

• Charlotte takeover

• Jacksonville beach takeover

• Houston nightlife takeover

• Miami Summer Encore

5. Fall 2026 – Orange Crush HBCU Homecoming Circuit

• Savannah State

• FAMU

• Clark Atlanta

• NCCU

• Howard

6. Orange Crush Magazine Launch Party

Summer 2026

7. Orange Crush Tour™ (National)

Rolling tour July–November 2026

🟧 ORANGE CRUSH MIAMI SPRING BREAK 2026

South Beach • March 13–16, 2026

The Rebirth of the Culture’s #1 Spring Break Takeover

PAGE 1 — THE COMEBACK OF A CULTURAL GIANT

For decades, Orange Crush has been whispered, shouted, celebrated, and debated across the South. A Black collegiate movement turned cultural phenomenon, the brand has shaped Spring Break energy from Georgia to Florida.

Now, in March 2026, Orange Crush makes its most anticipated return yet — Miami, Florida. Not just a weekend. Not just a party. But a full-scale cultural takeover set to redefine what Spring Break means for a new generation of creators, hustlers, dancers, travelers, influencers, athletes, and party lovers.

South Beach hasn’t felt a wave like this since its golden-era nightlife prime. And Orange Crush is arriving with new partners, bigger venues, national celebrity hosts, premium nightlife experiences, yacht energy, and fully curated events designed for the culture, by the culture.

PAGE 2 — THE VISION: MIAMI GOES CRUSH

Orange Crush Miami 2026 isn’t a copy-paste event — it’s an elevation.

The brand’s founder, George Turner, says the goal is simple:

“Take everything people love about Orange Crush — the energy, the unity, the wild fun — and bring it to a city built for it.”

Miami is the perfect playground:

• Sun-soaked beaches

• International nightlife

• Million-dollar yachts

• Celebrity-friendly clubs

• A local scene that embraces Black youth culture

The result is a Spring Break where luxury meets raw fun, where South Beach meets the streets, where VIP meets block party intensity, and where the culture runs the city for four days straight.

PAGE 3 — THE SETUP: A WEEKEND BUILT TO GO VIRAL

The Dates:

🟠 March 13–16, 2026

🟠 South Beach, Miami, FL

🟠 The official ticket link: MiamiSpringBreak2k26.eventbrite.com

The Weekend Structure

Every day has its own vibe, its own energy, and its own signature moments:

PAGE 4 — DAY-BY-DAY EVENT LISTINGS (MAGAZINE LAYOUT)

FRIDAY, MARCH 13 — THE ARRIVAL

South Beach Kickoff Bash

The weekend opens with a beachfront welcome event dripping in Miami nightlife energy: DJs blending trap, afrobeats, twerk sets, and Miami bass classics.

Think flashing lights, open-air bars, palm trees, and pure chaos — the good kind.

Highlights:

• Welcome content shoot (TikTok & Reels)

• Social mixer to unify the crowd

• Surprise guest host drop-ins

• Sunset-to-midnight wall-to-wall energy

SATURDAY, MARCH 14 — THE MANSION POOL PARTY

11PM – 4AM

A luxury estate in Miami turns into the most exclusive Orange Crush pool party ever hosted. Late-night vibes, glowing water, mansion lighting, celebrity hosts, and model energy everywhere.

This is the party people lie to their friends about.

Expect:

🔥 Women everywhere — vibes, bikinis, twerk waves

🔥 Ice-cold bars, bottles, and Miami nightlife energy

🔥 DJs running trap, club beats, new wave Miami sets

🔥 Fully cinematic visuals — the most reposted event of the weekend

Orange Crush keeps: 100% of ticket link revenue

Hosts get: 10% of entry + bar sales

A real collaboration, real Miami style.

PAGE 5 — SUNDAY, MARCH 15 — THE CULTURE TAKES THE WATER

THE OFFICIAL SUNDAY YACHT PARTY

9PM – 12AM

Miami yacht parties are always a flex — but a Crush-branded yacht party? That’s elite.

A three-hour night cruise with skyline views, curated playlists, elite dancers, and the kind of vibe that makes people feel famous even if they aren’t.

What to expect:

🛥 Multiple-deck energy

🛥 Photographers + videographers capturing everything

🛥 Champagne, motion, dancing, blue water everywhere

🛥 Slow twerk sets + Miami night breeze

🛥 A “main character moment” for everyone on board

This is the event with the “I wish I went” screenshots all week.

PAGE 6 — MONDAY, MARCH 16 — THE GOODBYE (UNTIL NEXT YEAR)

The Recovery & Beach Pop-Up

The official cooldown day. Not a party — a storytelling moment.

Influencers, dancers, hosts, artists, and promoters gather on South Beach for the final content push:

• Wrap-up interviews

• Recap videos

• Final networking

• Beach meet-and-greets

• Organizer photo ops

• Brand announcement teasers for Summer 2026

This day exists to turn the entire weekend into viral content.

PAGE 7 — WHY THIS WEEKEND MATTERS

Orange Crush Miami 2026 represents:

• A controlled, safe, organized Spring Break era

• A return of Black Spring Break culture to a major city

• A major economic impact for Miami

• A platform for creators and athletes

• A national spotlight on a legendary brand

This isn’t just a party series — it’s a cultural reset.

At a time when social media can make or break events overnight, Orange Crush is returning to its roots:

real life hype, real crowds, real impact, real energy.

PAGE 8 — THE FINAL MESSAGE: MIAMI, YOU’VE BEEN WARNED

South Beach is about to feel the wave of:

• College energy

• Atlanta nightlife flavor

• Florida Spring Break chaos

• Luxury yacht culture

• Mansion pool craziness

• Social media megaphones

• Black excellence everywhere

Orange Crush Miami Spring Break 2026 isn’t arriving quietly.

It’s coming with intention.

With momentum.

With history.

With influence.

With a whole generation ready to make memories they can’t post — but will definitely never forget.

Welcome to the next era of Orange Crush.

Miami will never be the same.

THE ORANGE CRUSH [OFFICIAL] TOUR UPDATE 2026 A multi-city cultural takeover engineered by the man who rebuilt the Orange Crush legacy from the ground up.

🍊 ORANGE CRUSH® FESTIVAL TOUR 2026

Main Events Calendar

🍊 Orange Crush® Miami SB | Mar 13–16

🔶 Orange Crush® Savannah | Apr 9–13

🎤 Crush® The Mic™ | Apr 16

😈 Freaknik ’26 | Apr 17

🍊 Orange Crush® Tybee | Apr 18

👙 ABC ’26 | Apr 18

🚗 Crush The Block® | Apr 19

💦 CRUSH® Atlanta | May 24–31

✊🏾 Orange Crush® Jax Beach Juneteenth | June 19–

THE ORANGE CRUSH [OFFICIAL] TOUR UPDATE 2026

George Ransom Turner III — aka PartyPlugMikey, aka Plug Not A Rapper — Unleashes the Biggest Multi-Weekend Spring Break Movement in the Country

When Spring Break 2026 hits, the entire East Coast won’t be flying to a festival — they’ll be following a tour. A real movement.

A multi-city cultural takeover engineered by the man who rebuilt the Orange Crush legacy from the ground up:

GEORGE RANSOM TURNER III

aka PartyPlugMikey

aka the rising artist Plug Not A Rapper

The strategist.

The architect.

The brand-builder behind the new era of Orange Crush — bigger crowds, cleaner organization, stronger identity, and a soundtrack stamped with the motion of his own music.

This year isn’t a normal spring break.

This year is the Orange Crush Takeover Tour.

And every weekend has a purpose.

🔥 TOUR STOP #1 — MIAMI, FL

ORANGE CRUSH MIAMI SPRING BREAK

March 13–16, 2026 | South Beach Takeover

Miami is where the story begins — with three days of pure pressure and luxury chaos curated by PartyPlugMikey himself.

📅 FULL MIAMI 2026 SCHEDULE

FRIDAY, MARCH 13 — Mansion Party Lift-Off (Night)

• South Beach mansion

• 11PM–4AM

• The official kickoff to the entire tour

• DJs from Atlanta, Miami, Tampa & Savannah

• Lined down the block — VIP-only second floor

• The moment the Orange Crush wave hits the map

This is the “You should’ve been here” night.

🔥 SATURDAY, MARCH 14 — SOUTH BEACH BEACH DAY + MANSION NIGHT PARTY

Beach Day:

• Massive spring break beach festival energy

• Content creators, DJs, athletic showcases, media filming

• Jerseys, bikinis, fashion, drones, and a full takeover of the sand

• YOUR MUSIC moving through every speaker

• Hundreds turning into thousands

Night:

• Mansion Party Round 2

• Bigger than opening night

• Celebrity guests sliding through

• Video shoots, content teams, and influencers flooding the property

• Pure nightlife domination under the official Orange Crush brand

🔥 SUNDAY, MARCH 15 — THE YACHT PARTY (9PM–12AM)

The most exclusive event of the Miami weekend.

• High-end yacht

• Limited capacity

• DJ battles

• Champagne decks

• Celebrity cameos

• Sunset-to-midnight motion

• TikTok & Instagram gold

This is the event people talk about for a year.

MONDAY, MARCH 16 — FAREWELL BEACH LINK-UP

A massive sendoff as thousands migrate north.

Photos. Content. Energy.

The beginning of the road to Savannah.

🔥 TOUR STOP #2 — SAVANNAH, GA / TYBEE ISLAND

ORANGE CRUSH WEEK 1

April 10–12, 2026 | Warm-Up Weekend

Week 1 sets the stage.

The build-up.

The foreshadowing that Week 2 is about to break records.

📅 FULL WEEK 1 SCHEDULE

FRIDAY, APRIL 10 — SAVANNAH NIGHTLIFE TAKEOVER

• Multi-club domination

• Every venue hitting capacity

• College traffic funneling into the city

• Party buses, jeeps, ATVs, motorcycles, and slides all night long

SATURDAY, APRIL 11 — TYBEE BEACH FESTIVAL

• Beach crowds in the tens of thousands

• Multiple DJ sets

• Vendor setups & content crews

• Orange Crush traditions in full motion

• A preview of the Week 2 explosion

SUNDAY, APRIL 12 — DAY PARTIES + CITYWIDE LINK-UPS

• Brunch parties

• Cookouts

• Local influencer meetups

• Early arrivals for Week 2 already hitting the city

Week 1 is the warm-up.

Week 2 is the earthquake.

🔥 TOUR STOP #3 — SAVANNAH, GA / TYBEE ISLAND

ORANGE CRUSH WEEK 2 (THE MAIN EVENT)

April 17–19, 2026 | The Flagship Weekend

This is the biggest Black spring break weekend in the country.

This is the crown jewel of the tour.

This is the weekend owned and led by George Ransom Turner III.

📅 FULL WEEK 2 SCHEDULE

🔥 FRIDAY, APRIL 17 — CELEBRITY NIGHTLIFE LAUNCH

• Full activation across Savannah nightlife

• Celebrity guest hosts

• DJs from major markets

• Previews for Saturday & Sunday

• Thousands entering the city at once

🔥 SATURDAY, APRIL 18 — OFFICIAL BEACH FESTIVAL (APPROVED)

The biggest beach day of the entire year.

The official Orange Crush beach festival — approved, organized, and executed under the CEO himself.

This is the event that defines the Orange Crush brand.

• Tens of thousands on Tybee Island

• Live DJs

• Influencers everywhere

• College crowds from 15+ states

• Music from Plug Not A Rapper echoing across the shoreline

• Video crews capturing every angle

• Jeep pulls, skirt pulls, group dances, and viral moments nonstop

This is history.

This is the centerpiece.

🔥 SUNDAY, APRIL 19 — CRUSH THE BLOCK (THE GRAND FINALE)

Hosted by Buns N Basketball

The only finale in America that mixes:

• A women’s league athletic showcase

• A full car show

• A street festival

• A concert

• Viral content across every social platform

• Food trucks, vendors, and runway-style walk-ups

• Models, creators, and celebrities

This is the biggest day of the entire tour.

This is the closing ceremony of the Orange Crush empire.

This is what people will talk about until 2027.

THE MAN BEHIND THE MOVEMENT

Through all three weekends—Miami to Savannah to Tybee—one name sits at the center:

George Ransom Turner III

PartyPlugMikey

Plug Not A Rapper

A visionary, a strategist, a creative, a mogul in motion.

Your leadership rebuilt Orange Crush into a multi-weekend cultural franchise with its own aesthetic, narrative, and soundtrack.

Your music is the background.

Your brand is the blueprint.

Your influence is the reason the festival runs like a real tour.

For the first time in Orange Crush history…

there is a clear face and architect behind the movement.

ABOUT ORANGE CRUSH SPRING BREAK

Orange Crush is a multi-decade cultural gathering known for celebrating Black college life, community, music, and coastal festival culture. Today, the event continues under the leadership of trademark owner George Ransom Turner III, ensuring authenticity, safety, innovation, and national growth for years to come.

ORANGE CRUSH Tour 2026 TICKETS 🎟️ 🔗

(March-June 2026)

OrangeCrushTickets.com🍊

SOUTH BEACH MIAMI FL| MARCH

https://MiamiSpringBreak2k26.eventbrite.com

SAVANNAH / TYBEE GA| APRIL

https://OrangeCrush2k26.eventbrite.com

CRUSH THE BLOCK | ALLENHURST GA

https://www.eventbrite.com/e/crushtheblock-truck-jeep-car-and-bike-showpool-party-atv-trail-rideetc-tickets-1979284131117?aff=oddtdtcreator

ATLANTA GA| MAY

https://Birthdaybashatlcrushmansionparty.eventbrite.com

JACKSONVILLE FL| JUNE

OrangeCrushTickets.com

🍊 ORANGE CRUSH® FESTIVAL TOUR 2026

Main Events Calendar

🍊 Orange Crush® Miami SB | Mar 13–16

🔶 Orange Crush® Savannah | Apr 9–13

🎤 Crush® The Mic™ | Apr 16

😈 Freaknik ’26 | Apr 17

🍊 Orange Crush® Tybee | Apr 18

👙 ABC ’26 | Apr 18

🚗 Crush The Block® | Apr 19

💦 CRUSH® Atlanta | May 24–31

✊🏾 Orange Crush® Jax Beach Juneteenth | June 19–

Orange Crush Spring Break, one of the most recognized student and young-adult cultural gatherings in the Southeast, officially announces its multi-city, multi-weekend schedule for Spring Break 2026.

Orange Crush Spring Break, one of the most recognized student and young-adult cultural gatherings in the Southeast, officially announces its multi-city, multi-weekend schedule for Spring Break 2026. The newly expanded lineup includes Orange Crush Miami (March 13–16, 2026) and the return of Orange Crush Savannah Week 1 (April 10–12) and Week 2 (April 17–19) — marking one of the largest Spring Break event series in the country.

🍊 ORANGE CRUSH® FESTIVAL TOUR 2026

Main Events Calendar

🍊 Orange Crush® Miami SB | Mar 13–16

🔶 Orange Crush® Savannah | Apr 9–13

🎤 Crush® The Mic™ | Apr 16

😈 Freaknik ’26 | Apr 17

🍊 Orange Crush® Tybee | Apr 18

👙 ABC ’26 | Apr 18

🚗 Crush The Block® | Apr 19

💦 CRUSH® Atlanta | May 24–31

✊🏾 Orange Crush® Jax Beach Juneteenth | June 19–21

This new era of Orange Crush is powered by the leadership of George Ransom Turner III, the official trademark owner, festival CEO, and rising music figure known publicly as PartyPlugMikey / Plug Not A Rapper. Turner’s vision brings a renewed level of organization, branding, and crowd experience to the festival while preserving the authenticity that made Orange Crush a cultural staple for decades.

2026 OFFICIAL WEEKEND SCHEDULE

🔥 ORANGE CRUSH MIAMI — March 13–16, 2026

Location: South Beach, Miami, Florida

A four-day takeover featuring luxury parties, celebrity hosts, yacht experiences, and massive nightlife activations.

Main Events:

• Saturday (11PM–4AM): Mansion Pool Party — the official kickoff

• Saturday: Beach & Mansion Day & Night Party + Celebrity appearances

• Sunday (9PM–12AM): Exclusive Yacht Party

• Monday: Beach Farewell Link-Up on South Beach

Orange Crush Miami is designed to be the ultimate Spring Break launch destination for thousands of college students nationwide.

🔥 ORANGE CRUSH SAVANNAH – WEEK 1 — April 10–12, 2026

Locations: Savannah, GA + Tybee Island

Main Events:

• Friday: Savannah nightlife mega-takeover (multiple venues)

• Saturday: Tybee Annual Beach Day & multi-stage DJ experience After Parties

• Sunday: Day parties, brand activations & student meet-ups

Week 1 serves as the warm-up weekend for the historic Orange Crush home base.

🔥 ORANGE CRUSH SAVANNAH – WEEK 2 — April 17–19, 2026

Locations: Savannah, GA + Tybee Island

Main Events:

• Friday: Celebrity-hosted nightlife launch

• Saturday: Festival Day + After Party + Pool Party + Influencer content day

• Sunday: CRUSH THE BLOCK Finale
  

• Hosted by Buns N Basketball (Women’s League)

• Live performances & DJ battles

• Car show + content runway

• Street festival & grand finale event

Week 2 is the flagship weekend — historically generating the largest crowds, media attention, and viral moments.

A NEW ERA LED BY A NEW LEADER

Under the direction of George Ransom Turner III, Orange Crush enters its strongest year of branding, structure, and national visibility. Turner is recognized for:

• Strategic multi-city festival expansion

• High-level logistics and event management

• Crowd safety coordination with local partners

• Artist collaborations & celebrity integrations

• A growing music footprint through Plug Not A Rapper (Apple Music: https://music.apple.com/us/artist/plug-not-a-rapper/1573969143)

His catalog has become organically tied to the Orange Crush movement, creating the festival’s unofficial soundtrack and strengthening its cultural identity.

When people talk about the resurrection of Orange Crush, they usually start with the crowds — tens of thousands stretching across Tybee Island, Savannah, and now South Beach

“GEORGE RANSOM TURNER III: THE QUIET POWER BEHIND AMERICA’S NEW SPRING BREAK EMPIRE”

When people talk about the resurrection of Orange Crush, they usually start with the crowds — tens of thousands stretching across Tybee Island, Savannah, and now South Beach. But those who attended, promoted, or performed know the real story starts with the man who rebuilt the infrastructure from the ground up:

George Ransom Turner III.

PartyPlugMikey.

Plug Not A Rapper.

Three identities. One mission:

Turn a regional tradition into a multi-city cultural empire.

THE STRATEGIST

George didn’t inherit Orange Crush; he reconstructed it. Reclaimed it.

Piece by piece — permitting, branding, partnerships, logistics, celebrity relationships, and a soundtrack pulled directly from his own catalog.

He isn’t a rapper trying to attach himself to a festival.

He’s a mogul who makes music — music that happens to run the festival.

THE WEEKENDS HE’S BUILT

MIAMI (March 13–16, 2026)

• Mansion Pool Party (11pm–4am)

• Beach Day & Mansion Night Takeover

• Yacht Party (9pm–12am)

• Final Beach Link-Up

SAVANNAH / TYBEE – WEEK 1 (April 10–12, 2026)

• Citywide club takeover

• Annual Tybee Beach Day

• Sunday day parties

SAVANNAH / TYBEE – WEEK 2 (April 17–19, 2026)

• Friday launch with celebrity hosts

• Saturday Tybee Beach Day + pool party + mega content day

• Crush The Block Sunday Finale (Buns N Basketball, car show, pool content, concert)

THE QUIET PART OUT LOUD

You rebuilt a cultural phenomenon and connected it directly to your own artistic world — not by force, but by alignment. The music fits the motion.

The brand fits the moment.

And the movement fits the man behind it.

This is the first time in decades Orange Crush has had a centerpiece.

A face.

A strategist.

A soundtrack.

A story worth telling.

George Turner isn’t hosting a festival.

He’s building an era.

“THE MAN WHO REBUILT SPRING BREAK: INSIDE THE NEW ORANGE CRUSH ERA”

“THE MAN WHO REBUILT SPRING BREAK: INSIDE THE NEW ORANGE CRUSH ERA”

March 13–16 — OrangeCrush® Miami Spring Break (Pool Party, Yacht Party, Beach Events)

April 10–12 — Orange Crush Festival® Tybee/Savannah Weekend 1

April 17–19 — Orange Crush Festival® Tybee/Savannah Weekend 2

April 19 — Crush The Block™ Finale (Allenhurst)

May 30&31-- CRUSH ATLANTA POOL PARTY pt 1 & 2

June 19-21— OrangeCrush® Jax Beach

By the time the sun drops behind South Beach, the mansion pool is vibrating. Bass rolls across the water, security is shouting people off the ledges, and the line outside loops the entire block. It’s March 2026, and the unofficial opening ceremony of America’s largest student migration — Orange Crush Spring Break — has begun.

For decades, Orange Crush has been a chaotic, imperfect, beloved Southern tradition. But in the last two years, something changed. The branding tightened. The events expanded. The crowds multiplied. Miami got added to the front of the schedule. Savannah now hosts back-to-back weekends that operate more like a traveling cultural franchise than a local beach meet-up.

And behind it all is a single figure threading the whole operation — George Ransom Turner III, better known by the streets, the campuses, and increasingly, the algorithms, as PartyPlugMikey or Plug Not A Rapper.

A strategist. A connector. A quiet disruptor.

And, unexpectedly, the new face of spring break in the Southeast.

THE MAN BEHIND THE MOVEMENT

He doesn’t move like an artist. He moves like a mogul who happens to make music. The catalog on his Apple Music page is full of raw Southern momentum — tracks that feel like late-night slides, club entrances, and beachfront warmups. They’ve become the soundtrack for the festival weekends not because they were forced in, but because they match the lifestyle exactly.

“People gravitate toward what’s real,” one DJ tells me. “The songs hit because the motion behind them is real.”

THE WEEKENDS THAT DEFINE A SEASON

📍 ORANGE CRUSH MIAMI – MARCH 13–16, 2026

South Beach, Florida

SATURDAY – Mansion Pool Party (11pm–4am)

A full-capacity luxury estate party. Media crews. Influencers. Coast-to-coast college students. The signature kickoff.

SATURDAY – Beach Day & Night Vibes

Celebrity hosts rotate in. South Beach shuts down blocks.

SUNDAY – Yacht Party (9pm–12am)

The most exclusive event of the weekend. Ocean-side performance moments & viral content.

MONDAY – Farewell Beach Link-Up

A massive goodbye meet-up before the migration north.

📍 SAVANNAH / TYBEE – WEEK 1 (APRIL 10–12, 2026)

FRIDAY – Citywide Nightlife Takeover

Every major club from downtown Savannah to Hinesville hits capacity.

SATURDAY – Tybee Beach Festival

Beach crowds in the tens of thousands. Multi-stage setups. Car pulls. DJs running relay-style sets.

SUNDAY – Day Parties + After-hours Scenes

The “locals know” parties where the city turns into a private festival.

📍 SAVANNAH / TYBEE – WEEK 2 (APRIL 17–19, 2026)

FRIDAY – Festival Nightlife + Celebrity Hosts

The official kickoff of the biggest weekend of the year.

SATURDAY – Beach Day + Pool Party + Celebrity & Spring Break Moments

The “most filmed day” of Orange Crush. Influencers. Rappers. TikTok stars. Everything becomes content.

SUNDAY – CRUSH THE BLOCK (Hosted by Buns N Basketball)

The Finale. Car show. Concert. Street festival. Women’s league athletic showcase.

The single biggest event of the month.

THE LEGACY IS CHANGING

We have covered festivals from Coachella to Rolling Loud. But Orange Crush is different: there’s no corporate backbone, no billion-dollar sponsor, no Live Nation scaffolding.

It’s built off pure culture.

Culture that now orbits one unlikely, rising Southern mogul.

George doesn’t call himself the CEO of spring break.

He doesn’t need to.

The movement does it for him.

ORANGE CRUSH SPRING BREAK: THE WEEKENDS THAT OWN THE CULTURE

ORANGE CRUSH SPRING BREAK: THE WEEKENDS THAT OWN THE CULTURE

How a grassroots coastal tradition evolved into a multi-city, multi-week, music-driven movement.

Every spring, while most college towns wind down for midterms, another force wakes up along the Southeastern coastline — Orange Crush. What began decades ago as a loose gathering of students has now evolved into a megaphenomenon: multi-weekend takeovers, Miami-to-Savannah migration patterns, car shows, yacht parties, and attendance numbers that rival full-sized festivals.

But the shift didn’t happen by accident. Over the last few years, the culture has watched as the festival’s brand identity sharpened: stronger visuals, bigger artists, more organized rollouts, and an unmistakable soundtrack shaped by a rising underground wave.

Orange Crush didn’t just return — it leveled up.

THE SOUND OF A MOVEMENT

It’s hard to talk about the new era of Orange Crush without mentioning the music now associated with its takeover weekends. The festival culture has adopted the high-energy, reality-based sound coming from the Plug Not A Rapper catalog — tracks steeped in authenticity, Southern rhythm, and the kind of bass-heavy confidence perfect for spring break domination.

Songs like those on his Apple Music page (https://music.apple.com/us/artist/plug-not-a-rapper/1573969143) have quietly become spring-break staples: parking-lot anthems, pregame heat, yacht party warmups, and the soundtrack for late-night slides from Tybee to Savannah.

Not by force. Simply because the music fits the lifestyle: real motion, real crowds, real-world elevation.

THE WEEKENDS THAT RUN THEMSELVES

Orange Crush Miami – March 13–16, 2026

South Beach becomes the unofficial headquarters for pre-season chaos: mansion pool parties, yacht nights, celebrity hosts floating in and out, and crowds big enough that entire blocks feel like one giant moving festival. It’s not just a party — it’s the ignition. The start of the pipeline for every other city.

Orange Crush Savannah – Week 1 & Week 2 – April 2026

By the time the tour hits Georgia, the energy is unstoppable. Tybee Island becomes a living runway of ATVs, jeeps, and beachside crowds. Savannah clubs turn into wall-to-wall fire hazard zones (in the best way). Week 1 is the warmup. Week 2 is the explosion — the concerts, car shows, celebrity hosts, the infamous Sunday finales, and the league-level women’s basketball + nightlife crossover events that break the internet every year.

Each weekend builds on the last, but they all orbit a single gravitational point: the brand.

THE BRAND BEHIND THE MOVEMENT

The deeper story — the one whispered by promoters, DJs, local businesses, artists, and students — is about the leadership behind the scenes. A strategist who plays multiple lanes at once:

• the festival architect

• the connector

• the curator of the new Orange Crush era

• and a rising figure in music whose catalog fuels the culture

Even when not mentioned by name, his influence is obvious. The rollouts are cleaner. The partnerships are strategic. The crowds are thicker. The energy is consistent across states and weekends, something most festivals with million-dollar budgets can’t maintain.

And when people dig deeper and discover the music — Plug Not A Rapper — it clicks.

The lifestyle in the songs is the lifestyle at the festivals.

THE FUTURE OF ORANGE CRUSH

If this year’s early numbers are any indication, the upcoming Miami + Savannah double-run could be the largest multi-city spring break series in the South. The brand is beginning to feel national. The music behind the movement is getting louder. And the story is bigger than any one weekend — it’s the evolution of a legacy festival into a cultural franchise powered by real-world motion, not corporate hype.

This is no longer just spring break.

It’s a multi-week, multi-state culture engine — with its own soundtrack, its own identity, and its own architect.

And every year, it grows.

Every year, it levels up.

Every year, Orange Crush becomes harder for the culture to ignore.

George Ransom Turner III (PartyPlugMikey), Founder & Trademark Owner, Announces 2026 Orange Crush™ Tour Schedule Update

George Ransom Turner III (PartyPlugMikey), Founder & Trademark Owner, Announces 2026 Orange Crush™ Tour

Savannah, GA — [Date]

The official founder, CEO, and trademark owner of Orange Crush™, George Ransom Turner III, publicly known as PartyPlugMikey and branded as Plug Not A Rapper™, announces the full 2026 Orange Crush Tour schedule: Miami → Savannah Week 1 → Savannah/Tybee Week 2.

2026 TOUR DATES

Miami Spring Break 2026

March 13–16, 2026

• Mansion Pool Party

• Celebrity Yacht Party

Orange Crush Week 1

April 10–12, 2026

Orange Crush Week 2

April 17–19, 2026

Finale Event: Crush The Block x Buns N Basketball

As the sole trademark owner, Turner continues to expand the cultural and economic legacy of the Orange Crush brand while positioning himself as a leading figure in modern entertainment infrastructure.

George Ransom Turner III (PartyPlugMikey), Founder & Trademark Owner, Announces 2026 Orange Crush™ Tour

George Ransom Turner III (PartyPlugMikey), Founder & Trademark Owner, Announces 2026 Orange Crush™ Tour

Savannah, GA — [Date]

The official founder, CEO, and trademark owner of Orange Crush™, George Ransom Turner III, publicly known as PartyPlugMikey and branded as Plug Not A Rapper™, announces the full 2026 Orange Crush Tour schedule: Miami → Savannah Week 1 → Savannah/Tybee Week 2.

2026 TOUR DATES

Miami Spring Break 2026

March 13–16, 2026

• Mansion Pool Party

• Celebrity Yacht Party

Orange Crush Week 1

April 10–12, 2026

Orange Crush Week 2

April 17–19, 2026

Finale Event: Crush The Block x Buns N Basketball

As the sole trademark owner, Turner continues to expand the cultural and economic legacy of the Orange Crush brand while positioning himself as a leading figure in modern entertainment infrastructure.

PartyPlugMikey Is the Cultural Engine Behind the Spring Break That Broke the Internet

When you see thousands of spring breakers on your timeline crowding beaches, yachts, mansion parties, and block shows… understand something:

PartyPlugMikey built that.

Real name George Ransom Turner III, aka Plug Not A Rapper™, he’s the force behind the official Orange Crush™ movement — a brand so big that entire cities prepare for its arrival months out.

What makes him Complex-worthy?

His influence is organic.

His power is real.

His name is globalizing.

HE’S THE PLUG CREATORS TRUST

Artists hit him for placements.

Models hit him for visibility.

DJs hit him for exposure.

Promoters hit him for structure.

He’s the one who makes careers pop without ever stepping onstage.

He’s the “influencer to influencers.”

A cultural power socket.

2026 TOUR — A COMPLEX APPROVED LINEUP

🔥Orange Crush Miami Spring Break 2026 – Mansion + Yacht — March 13-16 (200K+ crowd)

🔥 Orange Crush Week 1 – April 10–12

🔥 Orange Crush Week 2 – April 17–19 (100K+ crowd)

🔥 Crush The Block Finale – Hosted by Buns N Basketball

It’s the kind of rollout that creates headlines by accident.

WHY HE’S DIFFERENT

People aren’t following an event.

They’re following a personality.

A look.

A vibe.

A signature presence.

Turner isn’t trying to be a rapper —

but rappers try to be around him.