2026 is the first year the world sees Orange Crush® as it was meant to be—owned, protected, structured, and unstoppable.

🍊 ORANGE CRUSH® FESTIVAL TOUR 2026

Main Events Calendar

🍊 Orange Crush® Miami SB | Mar 13–16

🔶 Orange Crush® Savannah | Apr 9–13

🎤 Crush® The Mic™ | Apr 16

😈 Freaknik ’26 | Apr 17

🍊 Orange Crush® Tybee | Apr 18

👙 ABC ’26 | Apr 18

🚗 Crush The Block® | Apr 19

💦 CRUSH® Atlanta | May 24–31

✊🏾 Orange Crush® Jax Beach Juneteenth | June 19–21

THE OFFICIAL ORANGE CRUSH® ERA: WHY 2026 IS THE FIRST YEAR OF TRUE ORGANIZATION, OWNERSHIP & INFRASTRUCTURE

For the first time in 40+ years of cultural history, the Orange Crush® brand, the Orange Crush Festival®, and Orange Crush University™ finally operate under one unified structure, one official owner, and one federally recognized trademark system. That owner is George Turner, a 100% Service-Disabled Veteran, federal trademark holder, business developer, and architect behind the new, modern, nationally expanded Orange Crush® ecosystem.

This is not the past.

This is not chaos.

This is not unauthorized promoters running rogue beach parties.

2026 marks the first year of full ownership, full accountability, and full national infrastructure.

Why the Structure Changed

For decades, the “Orange Crush” name floated in the cultural space without a legal organizer, which created:

• Misuse of the name by unlicensed individuals

• Lack of student protections

• No safety planning

• No official weekend structure

• Media confusion

• City pushback

• Zero educational or economic development outcomes

Those days are over.

The New Federal Ownership Standard

Under the certified federal trademarks:

• Orange Crush® (word mark)

• Orange Crush Festival® (entertainment services)

• Orange Crush University™ (education & nonprofit)

all events, branding, content, partnerships, and scheduling fall under one legally protected umbrella—the official Orange Crush® enterprise.

No one else may schedule, promote, profit, or speak on behalf of the event without the owner’s permission.

This gives the brand absolute control of narrative, planning, media relations, and student safety for the first time in its history.

The Power Shift: Veteran-Owned Leadership

Because Orange Crush® is now:

• a 100% disabled veteran-owned business

• and a national HBCU-driven festival & tour platform

the entire operation now falls under a formal leadership chain, replacing the old decentralized crowd-driven format.

This transition delivers:

• Clear organizational authority

• Legal protections

• Stronger city negotiations

• Safer student programming

• Consistent scheduling across multiple states

• Financial transparency

• Grant-eligible educational outcomes

The narrative is no longer controlled by rumor, rogue promoters, or outside media.

The narrative is controlled by the official owner and governing body.

A New National Format

The 2026 structure transforms Orange Crush® from a single weekend into a state-by-state, city-by-city national circuit, with:

• Homecoming integrations

• Spring Break multi-weekend series

• Music showcases

• Community uplift programming

• HBCU ambassador teams

• Cryptocurrency education via Crush Coin

• Economic revitalization projects

Each event is trademark-backed and officially organized.

Why This Matters

Students, alumni, influencers, media outlets, and city officials now have one centralized source of truth, eliminating confusion:

• One official calendar

• One national website

• One permit authority

• One official safety plan

• One official operations team

• One verified social media system

• One newsletter and magazine—Crush Magazine

This top-down structure restores credibility, respect, and professional leadership to a cultural movement that had been misrepresented for years.

Closing Statement

The modern Orange Crush® era is defined by:

• Trademark power

• Veteran leadership

• Economic development

• National expansion

• Educational impact

• Professional organization

• Student safety

• Absolute brand control

2026 is the first year the world sees Orange Crush® as it was meant to be—owned, protected, structured, and unstoppable.