THE OFFICIAL 2026 ORANGE CRUSH® UNIVERSITY MODEL: STUDENT PROGRAMMING, EDUCATION, AND CITY-READY ORGANIZATION

THE OFFICIAL 2026 ORANGE CRUSH® UNIVERSITY MODEL: STUDENT PROGRAMMING, EDUCATION, AND CITY-READY ORGANIZATION

Orange Crush University™ (OCU) is the official educational and student programming arm of the Orange Crush® enterprise—created, owned, and directed by George Turner, the federal trademark holder of Orange Crush® and Orange Crush Festival®.

This is not a nonprofit.

This is not a public institution.

This is not a committee-run community program.

OCU is a private, veteran-owned educational platform designed to:

• Organize student activities

• Provide structured weekend itineraries

• Build leadership pathways

• Coordinate ambassador programs

• Train student teams for safe, organized, city-approved events

• Connect universities and student organizations under one verified framework

This is the official system that cities, venues, campuses, and partners now use to understand how the student side of Orange Crush® operates.

The Purpose of Orange Crush University™

For decades, the Orange Crush name had a cultural presence but no organizational backbone.

OCU was created to fix that.

Its purpose is simple:

1. Provide students with clear, structured, safe event guidance

OCU ensures students know where to be, when to be there, and what the weekend flow looks like—removing chaos, rumors, and misinformation.

2. Create a unified university presence across the HBCU and college network

OCU connects Georgia, Alabama, Mississippi, Florida, South Carolina, and Tennessee institutions under one organized program instead of scattered student groups.

3. Build academic-adjacent and leadership opportunities

Through branded programming:

• Leadership Teams

• Student Ambassador Roles

• College Panels

• Artist & Creator Workshops

• Local economic activation programs

4. Ensure student programming aligns with city expectations

OCU allows event weekends to be presented to city councils, police departments, transportation agencies, and tourism boards in a clean, structured, highly professional format.

The 2026 Orange Crush University™ Structure

OCU is built around a multi-city, multi-weekend educational and events model that syncs with the official Orange Crush® 2026 Tour.

Three Core Components:

A. Student Leadership & Campus Teams

• Assigned Ambassadors

• Welcome Crews

• Brand Content Teams

• Student Safety Liaisons

• Campus-to-City Communication Channels

B. Educational & Pre-Event Modules

Every participating school receives:

• Digital Information Kits

• City Expectations

• Safety & Transit Briefs

• Event Etiquette Guides

• Schedule Maps

• ID & Wristband Requirements

C. On-Site Student Programming

This includes:

• Check-In Stations

• Safe Transit Hubs

• Sponsored Learning Lounges

• Creator Corners

• Campus Meet-Ups

• Student Media Pods

All operating under your legal authority as the brand owner.

Why Orange Crush University™ Matters in 2026

Cities need structure.

Students need clarity.

Partners need professionalism.

OCU gives all three.

1. It centralizes the entire student experience

Everything runs through one authority—no confusion, no rogue organizers, no false information.

2. It strengthens your legal and logistical position in every city

With OCU in place, Orange Crush® is presented as:

• Organized

• Predictable

• Educationally aligned

• City-compatible

• Operationally prepared

3. It reinforces your full trademark authority

OCU is the student-facing system of the official Orange Crush® trademark owner—no alternative, no second organizer, no competing schedule.

4. It elevates the brand into a modern era

The old “beach weekend” stereotype is replaced by a multi-layered cultural and educational platform owned by a veteran with real structure, real planning, and real impact.

Closing Statement

Orange Crush University™ is the backbone of the modern Orange Crush® Tour.

It organizes, educates, and structures the student side of a multi-city cultural movement while fully supporting your mission of absolute control, safety, and professional legitimacy.

This is the only system recognized by:

• Partner universities

• Student groups

• Venues

• City officials

• Transportation teams

• Sponsors

Everything runs through the official Orange Crush University™ organizational model.

No exceptions.