ORANGE CRUSH® TYBEE/SAVANNAH WEEKEND 1: THE OFFICIAL RETURN, THE RESET, AND THE REBRANDING OF THE SEASON

ORANGE CRUSH® TYBEE/SAVANNAH WEEKEND 1: THE OFFICIAL RETURN, THE RESET, AND THE REBRANDING OF THE SEASON

(Operations + Identity + Structure Edition)

Weekend 1 in Tybee/Savannah is more than an event — it’s the official return of Orange Crush® to its home market with full structure, full organization, and full trademark control. This weekend sets the public perception of the season, the reputation of the tour, and the relationship with the City of Tybee Island and the Savannah region.

This article defines how the weekend works, how it’s controlled, and how it introduces the new 2026 operational model.

I. WEEKEND 1 — BRAND PURPOSE & STRATEGIC ROLE

Tybee Week 1 exists to:

✔ Reintroduce Orange Crush® under the

legal trademark owner

✔ Display full organization & compliance for the city

✔ Establish a safe, structured, proactive event environment

✔ Launch the April programming with controlled messaging

✔ Introduce students, travelers, and locals to the 2026 tour identity

✔ Launch the largest content weekend of the entire month

This is NOT a “come if you want, do what you want” weekend.

This is the organized, regulated, modern version of Orange Crush®.

II. OFFICIAL WEEKEND 1 SCHEDULE

FRIDAY — PRE-PARTY / WELCOME EVENTS @ DAFFIN PARK & HENRY ST BISTRO

• Savannah welcome meetup

• Local business tie-in activations

• College promoter meetups

• Media & influencer check-in

• Wristband distribution & schedule release

• Welcome mixer with DJs

• City-friendly, controlled gathering to set tone and expectations

SATURDAY — BEACH DAY (TYBEE)

SATURDAY NIGHT — AFTER PARTIES (Savannah) HENRY ST BISTRO

Partner clubs + controlled, pre-structured nightlife programming.

Each party uses:

• Official branding

• Security cooperation

• Designated transportation guidance

• Verified promoters

• Strict age enforcement

• Recap coverage approved only by the Orange Crush® media team

SUNDAY — CRUSH INTERVIEWS ™ w/ @iCPORTSAVANNAH (POP-UP EDITION) @ HENRY ST BISTRO

This event gives Week 1 a professional, organized closing moment.

Includes:

• Day Party

• Interviews/Artist showcase competition

• Magazine interview

• Early selection for the following weekend

• Live DJs & Beach Recaps

• Media crews filming official recap

• College teams recruiting new local promoters

• Vendor tables

• Hookah + full bar

• 18+ entry / 21+ bar service

• Controlled venue environment

• Last chance for influencers/models to create content before leaving

This Sunday event is the bridge into Weekend 2, making the transition smooth and organized.

III. BRAND CONTROL SYSTEMS DURING WEEKEND 1

1. Trademark Enforcement & Visual Identity

• All posters, flyers, wristbands, banners, and merch carry the ® logo

• Only official promoters and media crews are permitted

• Unauthorized pages get takedown notices

• Verified hashtags used to filter out false events

• All recaps watermarked automatically

2. Safety & Logistics

Weekend 1 tests:

• Crowd flow

• Beach-to-city shuttle transitions

• Entry/exit spacing

• Vendor spacing compliance

• On-site command communication response times

• First aid & hydration demand

• Trash & cleanup flow

3. Media & Content Control

Every recap has:

• Official intro/outro

• Trademark overlays

• Consistent highlight formatting

• Press-friendly angles

• College feature clips

• Sponsor slots

• Ready-to-drop TikTok and Instagram reels

• Bento or Dropbox press folder by end of weekend

IV. WHY WEEKEND 1 MATTERS

✔ It resets the public narrative.

✔ It shows Tybee the event is responsible.

✔ It proves the trademark owner is organized.

✔ It sets the pace for a peaceful, fun Week 2.

✔ It gives the city a controlled template of what April should look like.

✔ It produces the

largest beach-day recap of the entire month

, which anchors all PR.

When Weekend 1 looks successful, everything else becomes easier — sponsorships, city meetings, brand protection, press coverage, and momentum.

V. WEEKEND 1 IS THE SETUP — WEEKEND 2 IS THE EXPANSION

This article is designed to document:

• Professional operations

• Rebranding

• Community impact

• Safety

• Visual branding

• Media structure

• Crowd organization

• Legal ownership

• Weekend flow

All in one place for public understanding, PR, sponsors, and city relations.