ORANGE CRUSH MIAMI SPRING BREAK: CULTURE, CONTENT & COLLEGE TAKEOVER

Miami is the official kickoff of the 2026 Orange Crush® season — the first stop that sets the tone, the visuals, the operations, and the momentum for Tybee, Allenhurst, Jacksonville, and Atlanta.

This is not just an opening weekend…

This is the tour blueprint test run, where every system gets sharpened and perfected.

And now, with the updated programming, Miami becomes a full, four-day cultural experience with day–night dual programming designed for content, crowd control, and momentum.

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I. UPDATED EVENT SCHEDULE FOR MIAMI WEEKEND

THURSDAY — COLLEGE CHECK-IN & WELCOME NIGHT

• HBCU & college promoter arrival

• Wristbands, credentials, and VIP list setup

• Media registration

• Team orientation & rules

• DJ warm-up

• Early content for TikTok & Reels

• College recruiter networking & hiring hub

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FRIDAY — POP-UP AFTER PARTY (OFFICIAL TOUR START)

• Doors open 9PM

• High-energy, controlled-capacity venue

• DJ rotation + MC host

• Artist drop-ins

• Promo team rollout

• First official recap filming

• Vendor row + merch

• TikTok content pits

• Security launch protocol (test #1)

This night sets the tone and first impressions for the whole season.

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SATURDAY (DAY) — MEGA BEACH DAY

• Command tent with staff, security, and water stations

• DJs + beach games + giveaways

• Creator Zones for models, influencers, videographers

• Hydration + med stations

• Branded backdrops + recap filming

• Shuttle rotations every 25 minutes

• Crowd density monitoring

• Trademarked flags and signage visible at all entry points

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SATURDAY (NIGHT) — MANSION POOL PARTY

This is the elite content night.

• Private mansion host location

• Controlled RSVP-only guest list

• Media wristbands required

• Artists, models, content creators

• High-production recap filming

• Lighted pool, IG corners, drone shots

• Hookah, bottle service, elevated hospitality

• Security perimeter + house rules enforcement

This becomes one of the most viral videos of the entire tour.

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SUNDAY (DAY) — SECOND BEACH DAY

• Chill / recovery vibes

• Live DJ

• Content capture for Sunday documentary reel

• Games + meetups

• Vendor food pop-ups

• Last-day merch run

• Additional promo team showcases

• Second test of beach movement and security flow

This is the day fans appreciate AND your team gets more operational practice before Tybee.

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SUNDAY (NIGHT) — YACHT PARTY (THE FINALE)

• Multi-yacht content fleet

• Strict check-in manifest

• Security escort to marina

• Sunset filming

• Influencer + model highlight section

• Artist brief performances

• Lifestyle content + recap shots

• Documentary crew captures season message

• Final toast to open the 2026 tour

This footage becomes one of the signature highlights of the entire tour marketing campaign.

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II. WHY THIS NEW SCHEDULE IS PERFECT FOR THE TOUR STRUCTURE

✔ Clear Day/Night Split

Gives security, staff, and vendors a predictable system.

✔ Maximizes Content

Beach → Mansion → Yacht is unbeatable for recap value.

✔ Keeps Saturday & Sunday Balanced

Crowds are controlled during the day, and high-value guests are filtered for night events.

✔ Provides Two Beach Tests

Your team gets double practice for Tybee’s massive crowd handling.

✔ Finishes With a Premium Experience

The yacht night elevates the brand, reinforces legitimacy, and destroys all unauthorized imitators.

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III. EVERYTHING FROM MIAMI BECOMES THE BLUEPRINT

After this weekend, you walk into Tybee with:

• Tested security flow

• Trained promoters

• Strong recaps

• Brand enforcement proof

• Footage for ads

• Articles + magazine coverage

• Sponsor-ready imagery

• Verified crowd-control data

Miami is the foundation of the season.