THE OFFICIAL ORANGE CRUSH® TRADEMARK ENFORCEMENT & BRAND INTEGRITY GUIDE
THE OFFICIAL ORANGE CRUSH® TRADEMARK ENFORCEMENT & BRAND INTEGRITY GUIDE
How the Brand Protects Its Name, Reputation, Events, and Community in 2026
The Orange Crush® brand is one of the most culturally influential movements in the Southeast — a multi-city college entertainment season spanning Miami, Savannah, Tybee Island, Allenhurst, Atlanta, and Jacksonville Beaches.
Because of that influence, the brand has been targeted by:
Fake promoters
Unauthorized event pages
Illegal merchandise
Copycat flyers
False advertisements
Media misinformation
Unlicensed ticket sellers
The 2026 season introduces the strongest and clearest Trademark Enforcement & Brand Integrity System ever built for Orange Crush®.
This protects:
✔ The safety of attendees
✔ The accuracy of information
✔ The financial integrity of the tour
✔ The reputation of the brand
✔ The relationships with cities & venues
✔ The cultural legacy of Orange Crush®
I. THE OFFICIAL TRADEMARKS & BRAND NAMES
The following names and variations are protected under federal trademark law and CANNOT be used without authorization from the trademark owner:
Registered / Protected Marks
Orange Crush®
Orange Crush Festival®
Orange Crush® Miami Spring Break
Orange Crush® Tybee/Savannah
Orange Crush® Jax Beaches Juneteenth Weekend
Orange Crush Tour™
Crush The Block™
Crush The Mic™
CRUSH™ (Magazine & Media)
CRUSH Reloaded™
Crush University™
Crush Coin™ (Crypto + DAO brand ecosystem)
Protected Event Extensions
Orange Crush® Weekend
Orange Crush® Beach Bash
Orange Crush® Pool Party
Orange Crush® Artist Showcase
Orange Crush® Afterparty
Any use of these names without written permission is a trademark violation.
II. WHO IS AUTHORIZED TO USE THE ORANGE CRUSH® BRAND?
Only the following may legally use the brand:
✔ The trademark owner (founder)
✔ Official Orange Crush® Festival LLC staff
✔ Licensed event partners
✔ Contracted promoters (signed & verified)
✔ Approved venues in writing
✔ Official sponsors
✔ Official media partners
✔ Artist teams contracted directly
No other person, group, promoter, or business has legal permission to present an event as “Orange Crush®.”
III. WHO IS NOT AUTHORIZED TO USE THE BRAND?
This includes:
🚫 Unauthorized promoters
🚫 Fake “College Weekend Pages”
🚫 Unknown “Spring Break Pages”
🚫 Media outlets using the name inaccurately
🚫 Eventbrite pages not created by the official team
🚫 TikTokers or influencers posting fake flyers
🚫 Party bus companies using the name illegally
🚫 Hotels advertising “Orange Crush® Packages” without permission
All of these violate federal trademark law and create safety hazards.
IV. WHAT CONSTITUTES A TRADEMARK VIOLATION?
A violation includes ANY attempt to use the brand name to:
Promote an event
Sell tickets
Sell merchandise
Advertise parties
Advertise beach meetups
Sell bus passes
Use for social media promotion
Mislead attendees
Generate profit
Distribute flyers
Claim affiliation
Run sponsorships
Trick travelers
Even using “Orange Crush Week” or “OC Weekend” to describe an event can be a violation if it is used deceptively or commercially.
V. THE NEW 2026 ENFORCEMENT SYSTEM
1. Automated Online Monitoring
Daily scanning of:
Instagram
Eventbrite
TikTok
Facebook
Snapchat
Twitter/X
Google Ads
Venmo/CashApp ticket sellers
Unauthorized events are flagged, archived, and legally addressed.
2. 24-Hour Takedown Requests
The team files rapid removal orders for:
Fake flyers
Fake events
Pages impersonating Orange Crush®
Unauthorized merch sellers
Misleading hashtags
These are removed using:
DMCA takedowns
Instagram trademark tools
Facebook Rights Manager
Google removal requests
Eventbrite dispute filings
3. Cease & Desist Notifications
Individuals or groups receive:
Digital notices
Physical letters
Legal notices if necessary
Most unauthorized users discontinue immediately after receiving notice.
4. Partnership & Venue Verification
Cities, police, tourism staff, hotels, and venue owners now receive the official 2026 verification letter so they know:
If it’s not from the trademark owner, it’s NOT legitimate.
This prevents confusion, double-bookings, and unsafe events.
5. Media Integrity System
Press outlets that mislabel unrelated events as “Orange Crush®” are issued:
Correction requests
Legal clarification letters
Public record updates
Official statements
This ensures accurate reporting and protects the brand’s reputation.
VI. THE SAFETY IMPACT OF TRADEMARK ENFORCEMENT
Trademark enforcement isn’t just about branding — it protects lives:
✔ Prevents fake events that lack security
✔ Ensures accurate information for travelers
✔ Reduces police confusion
✔ Prevents overcrowding at unauthorized locations
✔ Protects students from fraudulent ticket sellers
✔ Stops dangerous chaos caused by imitation parties
Every enforcement action increases public safety.
VII. FINAL MESSAGE TO THE PUBLIC, PRESS, & PROMOTERS
Only ONE entity controls and authorizes Orange Crush® events:
The official trademark owner.
Anyone attempting to use the brand name without permission is:
Putting attendees at risk
Misleading the public
Violating federal law
Subject to removal, shutdown, and legal action
The 2026 season is built on structure.
The brand is protected.
The events are organized.
The culture is respected.
The trademark is enforced.
