THE OFFICIAL ORANGE CRUSH® TRADEMARK ENFORCEMENT & BRAND INTEGRITY GUIDE

THE OFFICIAL ORANGE CRUSH® TRADEMARK ENFORCEMENT & BRAND INTEGRITY GUIDE

How the Brand Protects Its Name, Reputation, Events, and Community in 2026

The Orange Crush® brand is one of the most culturally influential movements in the Southeast — a multi-city college entertainment season spanning Miami, Savannah, Tybee Island, Allenhurst, Atlanta, and Jacksonville Beaches.

Because of that influence, the brand has been targeted by:

• Fake promoters

• Unauthorized event pages

• Illegal merchandise

• Copycat flyers

• False advertisements

• Media misinformation

• Unlicensed ticket sellers

The 2026 season introduces the strongest and clearest Trademark Enforcement & Brand Integrity System ever built for Orange Crush®.

This protects:

✔ The safety of attendees

✔ The accuracy of information

✔ The financial integrity of the tour

✔ The reputation of the brand

✔ The relationships with cities & venues

✔ The cultural legacy of Orange Crush®

I. THE OFFICIAL TRADEMARKS & BRAND NAMES

The following names and variations are protected under federal trademark law and CANNOT be used without authorization from the trademark owner:

Registered / Protected Marks

• Orange Crush®

• Orange Crush Festival®

• Orange Crush® Miami Spring Break

• Orange Crush® Tybee/Savannah

• Orange Crush® Jax Beaches Juneteenth Weekend

• Orange Crush Tour™

• Crush The Block™

• Crush The Mic™

• CRUSH™ (Magazine & Media)

• CRUSH Reloaded™

• Crush University™

• Crush Coin™ (Crypto + DAO brand ecosystem)

Protected Event Extensions

• Orange Crush® Weekend

• Orange Crush® Beach Bash

• Orange Crush® Pool Party

• Orange Crush® Artist Showcase

• Orange Crush® Afterparty

Any use of these names without written permission is a trademark violation.

II. WHO IS AUTHORIZED TO USE THE ORANGE CRUSH® BRAND?

Only the following may legally use the brand:

✔ The trademark owner (founder)

✔ Official Orange Crush® Festival LLC staff

✔ Licensed event partners

✔ Contracted promoters (signed & verified)

✔ Approved venues in writing

✔ Official sponsors

✔ Official media partners

✔ Artist teams contracted directly

No other person, group, promoter, or business has legal permission to present an event as “Orange Crush®.”

III. WHO IS NOT AUTHORIZED TO USE THE BRAND?

This includes:

🚫 Unauthorized promoters

🚫 Fake “College Weekend Pages”

🚫 Unknown “Spring Break Pages”

🚫 Media outlets using the name inaccurately

🚫 Eventbrite pages not created by the official team

🚫 TikTokers or influencers posting fake flyers

🚫 Party bus companies using the name illegally

🚫 Hotels advertising “Orange Crush® Packages” without permission

All of these violate federal trademark law and create safety hazards.

IV. WHAT CONSTITUTES A TRADEMARK VIOLATION?

A violation includes ANY attempt to use the brand name to:

• Promote an event

• Sell tickets

• Sell merchandise

• Advertise parties

• Advertise beach meetups

• Sell bus passes

• Use for social media promotion

• Mislead attendees

• Generate profit

• Distribute flyers

• Claim affiliation

• Run sponsorships

• Trick travelers

Even using “Orange Crush Week” or “OC Weekend” to describe an event can be a violation if it is used deceptively or commercially.

V. THE NEW 2026 ENFORCEMENT SYSTEM

1. Automated Online Monitoring

Daily scanning of:

• Instagram

• Eventbrite

• TikTok

• Facebook

• Snapchat

• Twitter/X

• Google Ads

• Venmo/CashApp ticket sellers

Unauthorized events are flagged, archived, and legally addressed.

2. 24-Hour Takedown Requests

The team files rapid removal orders for:

• Fake flyers

• Fake events

• Pages impersonating Orange Crush®

• Unauthorized merch sellers

• Misleading hashtags

These are removed using:

• DMCA takedowns

• Instagram trademark tools

• Facebook Rights Manager

• Google removal requests

• Eventbrite dispute filings

3. Cease & Desist Notifications

Individuals or groups receive:

• Digital notices

• Physical letters

• Legal notices if necessary

Most unauthorized users discontinue immediately after receiving notice.

4. Partnership & Venue Verification

Cities, police, tourism staff, hotels, and venue owners now receive the official 2026 verification letter so they know:

If it’s not from the trademark owner, it’s NOT legitimate.

This prevents confusion, double-bookings, and unsafe events.

5. Media Integrity System

Press outlets that mislabel unrelated events as “Orange Crush®” are issued:

• Correction requests

• Legal clarification letters

• Public record updates

• Official statements

This ensures accurate reporting and protects the brand’s reputation.

VI. THE SAFETY IMPACT OF TRADEMARK ENFORCEMENT

Trademark enforcement isn’t just about branding — it protects lives:

✔ Prevents fake events that lack security

✔ Ensures accurate information for travelers

✔ Reduces police confusion

✔ Prevents overcrowding at unauthorized locations

✔ Protects students from fraudulent ticket sellers

✔ Stops dangerous chaos caused by imitation parties

Every enforcement action increases public safety.

VII. FINAL MESSAGE TO THE PUBLIC, PRESS, & PROMOTERS

Only ONE entity controls and authorizes Orange Crush® events:

The official trademark owner.

Anyone attempting to use the brand name without permission is:

• Putting attendees at risk

• Misleading the public

• Violating federal law

• Subject to removal, shutdown, and legal action

The 2026 season is built on structure.

The brand is protected.

The events are organized.

The culture is respected.

The trademark is enforced.