THE RISE OF CRUSH THE BLOCK®: HOW AN OFFICIAL SUNDAY FINALE BECAME THE FESTIVAL’S MOST VALUABLE ASSET

Dec 3

THE RISE OF CRUSH THE BLOCK®: HOW AN OFFICIAL SUNDAY FINALE BECAME THE FESTIVAL’S MOST VALUABLE ASSET

In today’s events landscape, Sunday is usually the weakest day.

Turner did the opposite—he made Sunday the most profitable.

Crush The Block® – Official Week 2 Finale

April 19, 2026 • Allenhurst, GA

Hosted by Buns N Basketball® Women’s League

The event combines:

• Live concerts

• Celebrity appearances

• A major regional car show

• Women’s basketball exhibition

• Festival-style block party energy

The Vehicles Typically Showcased

Crush The Block® has organically become known for:

• Forgiato & Dub wheel builds

• Candy paint muscle cars

• Hellcats, Trackhawks, Scat Packs

• Custom donks and box Chevys

• Modified off-road Jeeps

• LED-wrapped nighttime show vehicles

• Local club fleets with coordinated branding

This creates a high-visibility, Instagram-ready, influencer-heavy environment that reinforces Turner’s long-term strategy:

Turn every event into media.

Turn every media moment into brand equity.

Turn brand equity into trademark power.

Crush The Block® is no longer a “Sunday event”—

It is an IP-protected cultural anchor of the Orange Crush® ecosystem.

THE MULTI-WEEKEND BLUEPRINT: HOW ORANGE CRUSH® CREATES SUSTAINED MARKET DOMINANCE