FOUR I’s
&
FOUR P’s
(IP)
IntelleCtual propERTY ?
Intellectual Property (IP) refers to creations of the mind, such as inventions, literary and artistic works, designs, and symbols, names, and images used in commerce. It's a form of property that doesn't exist as a physical object, but rather as an intangible asset with value. IP rights are legally protected to incentivize creativity and innovation, giving creators exclusive rights to their creations
Four i’Z
THE 4 I’S STRATEGY
•Infrastructure
•Internet
•Incorporations
•Initiatives
Presented by Orange Crush Festival & Orange Crush University
A Unified Vision for Culture, Commerce, Education & Equity on Tybee Island
1. Infrastructure
Our infrastructure isn’t just physical—it’s foundational. We’re building a future where Tybee Island serves as the national model for youth-led civic innovation, responsible tourism, and economic sustainability.
- Orange Crush Festival: Georgia’s premiere spring break experience centered on cultural expression, economic impact, and event production excellence. Offers artist management, merchandise sales, and entertainment logistics.
- Orange Crush University: A 501(c)(3) nonprofit that powers education, student leadership, and cross-institutional programs with HBCUs and state colleges. Operates year-round.
- CRUSH Magazine: A digital and print platform for youth journalism, civic storytelling, and small business advertising.
- CRUSH LABEL: Provides music and influencer management, brand campaigns, and economic opportunity to emerging creatives across Georgia and beyond.
2. Internet
We harness the power of digital to uplift local voices, attract tourism, and boost local commerce.
- OrangeCrushFestival.net and OrangeCrushUniversity.us: Fully integrated websites offering ticketing, program access, merchandise, products, services, permit updates, grant updates, and business listings.
- Social Media: Over 2M annual impressions, showcasing student leaders, sponsors, and Tybee community partners.
- Local Business Advertising: Spotlighting Tybee Island shops, restaurants, and service providers through our online directories, influencer marketing, and tourism campaigns.
3. Incorporations
Inclusion and collaboration are at the heart of our growth model. We are actively incorporating:
- Tybee Island Officials: Partnering for sustainable permits, public safety, and cultural preservation.
- Colleges & Universities: Partner institutions include Savannah State, SCAD, Clark Atlanta, Morehouse, Spelman, Georgia State, and others across Georgia.
- Nonprofit Organizations: Offering joint programming, environmental education, mental health services, and youth mentorship.
- Local Businesses: Vendor opportunities, co-branded merchandise, and advertising collaborations.
- Corporate Sponsors: Funding student programs, economic development, and festival activations.
-Local Chambers of Commerce: Orange Crush Festival joining Savannah Chamber of Commerce in April of 2025 was monumental move, Orange Crush followed up by adding Stage Sponsor (iCportSavannah) to Savannah Chamber of Commerce under OCF Ecosystem.
-VA program coordinators and managers including but not limited to “Boots to Business” “USDA” “IMVF Syracuse” “SBA” and much more…
4. Initiatives
We’re leading with impact. Our community-driven initiatives include:
- Young Leaders: Through our Youth Advisory Council and SGA partnerships, students help shape public programming.
- Programs & Education: Courses and workshops on policy, media, sustainability, and event planning.
- Financial & Cryptocurrency Literacy: Educational programming through the Crush Coin DAO and Crypto Bank.
- Mass Media & Journalism Projects: Student reporting, youth-led publications, and CRUSH Magazine features.
- Veteran Help Services: Outreach and resource navigation for military families and veterans.
- Business Consulting Services: Training and mentorship for local startups and minority-owned enterprises.
Closing Summary
The '4 I’s'—Infrastructure, Internet, Incorporations, and Initiatives—represent our long-term commitment to Tybee Island. Through strategic partnerships, youth leadership, and economic innovation, Orange Crush is creating a legacy of unity, progress, and impact. Together, we’re not just building events—we’re building futures.
(IP)
IntelleCtual propERTY ?
Intellectual Property (IP) refers to creations of the mind, such as inventions, literary and artistic works, designs, and symbols, names, and images used in commerce. It's a form of property that doesn't exist as a physical object, but rather as an intangible asset with value. IP rights are legally protected to incentivize creativity and innovation, giving creators exclusive rights to their creations
🟧 ORANGE CRUSH FESTIVAL: FOUR P’s PROCESS SYSTEM
A Proven Model for Culture, Community, and Civic Responsibility
🔶 1.
PLANNING
Goal: Ensure proactive, transparent, and inclusive planning that meets regulatory standards and community expectations.
Key Actions:
Trademark Ownership & Organizer Registration: All branding, licensing, and event names are officially registered and managed by the festival owner, George R. Turner III.
Government & University Coordination: Regular coordination with Tybee City Hall, Savannah State University, Georgia Southern University, and law enforcement agencies.
Permit Strategy & Documentation: Full submission packet includes site plans, safety protocols, ADA access, erosion & hurricane contingency, veteran-owned status, and insurance.
Stakeholder Integration: Early planning meetings with local businesses, government staff, residents, HBCUs, and public safety leaders to co-design the weekend.
Tools Used:
✔️ Official Permit Packet
✔️ Community Outreach Letters
✔️ Planning Committee Agendas
✔️ Legal Memo Affirming Trademark Rights
🔶 2.
PARTNERSHIPS
Goal: Leverage collaborative relationships with institutions, businesses, and civic leaders to maximize public benefit and accountability.
Key Actions:
Local Business Licensing Program: Exclusive Orange Crush-branded merchandise and vendor partnerships with Tybee shops, restaurants, and artists.
University Faculty & Student Roles: Faculty-led programs and student ambassador engagement from HBCUs, especially SSU and CAU.
Public Safety Coordination: Signed MOUs with police, fire, EMS, transportation, and security leaders for real-time operations.
Government Administration Advisory Seats: Festival operations include formal advisory roles for government stakeholders to maintain transparency.
Tools Used:
✔️ Signed MOUs
✔️ Business Licensing Agreement
✔️ Faculty Engagement Charter
✔️ Community Leadership Board Structure
🔶 3.
PROGRAMMING
Goal: Deliver a safe, diverse, and enriching experience through culture-focused, education-based, and socially responsible activities.
Key Actions:
Mainstage Music + Performance: Curated lineup with artist management, crowd control, and end-time enforcement (event ends at 8PM).
Educational & Civic Activations: Orange Crush University workshops on mental health, entrepreneurship, safety, and crypto literacy.
Volunteer & Staff Training: All staff undergo onboarding in ADA compliance, crisis response, crowd safety, and trash management.
Veteran & Youth Integration: Programs prioritize veterans and youth leaders in paid internships, advisory boards, and civic service roles.
Tools Used:
✔️ Festival Schedule & Artist Contracts
✔️ Workshop Program Guide
✔️ Training Manuals
✔️ Safety & Accessibility Compliance Forms
🔶 4.
PROTECTION
Goal: Guarantee community safety, brand legitimacy, public order, and environmental preservation.
Key Actions:
Legal Enforcement of Trademarks: All festival name usage is strictly licensed; unlicensed events or merchandise will face legal action.
Public Safety Infrastructure: Traffic management, EMS locations, shoreline dumpsters, hurricane contingency, and shuttle plans all finalized and integrated.
ADA, Sustainability, and Clean-Up Plans: Full ADA compliance, pre-scheduled beach cleaning teams, and waste station logistics.
Post-Festival Reporting: Publicly shared economic impact and safety performance review filed with the City of Tybee.
Tools Used:
✔️ Cease-and-Desist Letter Templates
✔️ Public Safety & Transportation Plan
✔️ Erosion & Weather Contingency Plan
✔️ Post-Festival Reporting Template
🟧 CRUSH IMPACT GUARANTEE
“Plan with integrity. Partner with the community. Program with purpose. Protect what matters.”
→ This Four P’s system is the operational backbone that ensures Orange Crush Festival not only entertains—but uplifts, sustains, and protects Tybee Island and the surrounding region.