Crush Brand Umbrella Expands with New Trademarks Covering Entertainment, Crypto, Education, and Merchandising
Crush Brand Umbrella Expands with New Trademarks Covering Entertainment, Crypto, Education, and Merchandising
From Festival to Fintech: Orange Crush Files Multi-Class Trademarks for CRUSH Coin™, CRUSH Tour™, and CRUSH Magazine™
Atlanta, GA –— In a decisive move to unify, secure, and scale one of the fastest-growing cultural ecosystems in the country, George Ransom Turner III—the federally recognized trademark owner of Orange Crush Festival®—has filed a new series of multi-class federal trademarks for his expanding CRUSH™ brand umbrella.
Now protected under six U.S. Patent & Trademark Office (USPTO) classes, these trademarks cover Turner’s dynamic slate of ventures including CRUSH Coin™ (cryptocurrency platform), CRUSH Tour™ (multi-campus event series), and CRUSH Magazine™ (media and creator platform)—effectively building a trademark fortress around the intellectual property powering the next generation of Black-owned cultural innovation.
“This is no longer just a spring break party,” said Turner. “CRUSH is a media brand, a crypto product, a nonprofit, and an education engine. I’ve secured legal control over the entire structure—so no one else can steal, duplicate, or distort it.”
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CLASSES FILED FOR FULL BRAND DOMINANCE
To ensure full protection of the CRUSH ecosystem, Turner’s team filed across six major USPTO trademark classes:
Class 025 – Apparel (festival merchandise, fashion collabs, uniforms)
Class 035 – Commerce (e-commerce stores, brand promotions, affiliate campaigns)
Class 036 – Financial & Crypto (CRUSH Coin™, crypto wallets, DAO-based transactions)
Class 041 – Education & Entertainment (university programming, live events, artist showcases)
Class 042 – Technology (blockchain apps, NFT authentication, smart contracts)
Class 043 – Hospitality (pop-up restaurants, campus housing, event accommodations)
This comprehensive trademark scope allows Turner to own and operate CRUSH-branded ventures across digital, financial, educational, and retail domains, while maintaining centralized licensing and enforcement capabilities.
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CRACKDOWN ON INFRINGEMENT UNDERWAY
With his expanded filings, Turner has formally activated a new phase of legal enforcement targeting:
Unauthorized uses of the “Orange Crush” or “CRUSH” name
Unlicensed event promotions, social media pages, and merch sellers
Imitators exploiting the brand’s visibility for unofficial festivals or digital scams
Actions taken by Turner’s legal team now include:
Cease-and-desist notices to violators
DMCA takedowns for infringing web domains and social content
Federal enforcement filings for injunctions and damage claims
“We’re not just registering marks—we’re actively defending them,” said Turner. “There will be zero tolerance for theft, misrepresentation, or dilution of our brand.”
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STRATEGIC CONSOLIDATION UNDER THE CRUSH™ ECOSYSTEM
This expansion reflects a deliberate strategy to consolidate Turner’s intellectual property into a unified, enforceable brand system. All major sub-ventures now operate under the CRUSH™ identity, including:
Orange Crush Festival® – The core cultural anchor and live spring break event
Orange Crush University™ – A 501(c)(3) nonprofit driving HBCU engagement and civic programs
CRUSH Coin™ – A DAO LLC and digital currency platform for creators, students, and festival attendees
CRUSH Magazine™ – A digital-first media outlet highlighting artists, students, influencers, and Black enterprise
CRUSH Tour™ – A mobile activation series reaching colleges nationwide with branded pop-ups, workshops, and performances
CRUSH Label – A creator empowerment platform offering artist management and music production
All of these elements are now protected through federal registration, legal oversight, and enforceable licensing structures, creating long-term value for both brand equity and external collaborators.
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LICENSE WITH LEGITIMACY
Turner now invites partners, sponsors, and institutions to work with the official CRUSH™ brand through structured, transparent licensing agreements. Exclusive collaboration opportunities are available for:
Festival stages, branded merchandise, or influencer campaigns
Campus events, faculty panels, and blockchain curriculum sponsorships
Wallet integrations and crypto loyalty programs using CRUSH Coin™
CRUSH Magazine™ advertorials, product placement, and digital branding
Each license is backed by federal trademark law and supported by a centralized IP and business operations team.
“If you want to use the CRUSH name—license it. Work with us, not against us.”
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MEDIA, LICENSING & LEGAL CONTACT
George Ransom Turner III
Trademark Owner & Founder, CRUSH™ Brand Ecosystem
📧 Email: info@orangecrushfestival.org
🌐 Legal Portal: www.OrangeCrushFestival.org/legal
📱 Instagram: @OrangeCrush.Festival
For licensing, press interviews, or partnership requests, contact directly through official channels.
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ABOUT CRUSH™
CRUSH™ is a federally protected brand ecosystem founded by George Ransom Turner III, spanning cultural events, blockchain fintech, nonprofit education, digital storytelling, and merchandising. Legally structured through Orange Crush Festival LLC, Orange Crush University (501(c)(3)), and CRUSH Coin DAO LLC, the CRUSH™ brand represents a unified vision for the future of culture, capital, and community.
With federal protections across six trademark classes, CRUSH™ is more than a brand—it’s a legal framework for ownership, innovation, and generational equity.
